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Article Marketing Success: Learning To Write For A Real Audience
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I remember a story that I heard long ago; it’s one that you may have heard as well:

A boy and his parents are sitting in a restaurant. The waitress takes the parents’ order, and then she turns to the little boy.

“What would you like to order?” the waitress asks.

“A cheeseburger,” the little boy answers.

“He’ll have the baked chicken,” the father corrects.

“And what would you like with your cheeseburger,” the waitress asks the boy.

The boy looks shyly at his father and then turns to the waitress, “I’d like french fries,” he replies.

The father overrides him: “No, he’ll have brown rice and broccoli.”

The waitress inquires of the boy again, “And what would you like to drink?”

“I’d like chocolate milk,” the boy offers.

The father looks at the waitress and firmly states, “No, he’ll have plain milk.”

The waitress finishes writing and recaps the order.

“Alright,” the waitress says, “that will be a cheeseburger, french fries and chocolate milk for the little man.” She then turns towards the kitchen.

The boy turns to his mother and with wide eyes whispers: “She knows I’m real.”


You may feel a little disconnected writing articles for an unseen audience, but what you go through in writing for online readers is really no different than what any other type of writer experiences.

People who write hard copy books don’t get to meet all their readers in person either, but how many times have you read a book and felt like you “knew” the characters or that you wanted to meet the author?

Don’t let the fact that your articles will be on the internet throw you off. It doesn’t matter how many people are looking at your articles or what countries they live in. It doesn’t matter if you never meet any of your readers in person. Your articles can still connect with them in a real way.

The thing that allows you to write in a way that engages your reader is to remember who you’re writing for and keep in mind that they are real.

It’s so easy to forget about the reader–people can get so focused on Google or demographics that they can forget entirely that their articles are written to serve individual people.

When you write your articles, try to imagine a specific person that the article is for, rather than trying to write for a general “target market”. Above all, remember that each of your readers is real, although unseen. You may notice a difference in your writing, a greater intimacy, or a more sensitive intuition to the needs of your readers.

Like the little boy in the story, your readers may come away from your article with a look of surprise, saying of you as the author:

“Wow–he (or she) knows I’m real.”

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

One Response to “Article Marketing Success: Learning To Write For A Real Audience”

  1. Sheila says:

    You always give such great advice in such an easy way! You, indeed, know how to write for a real audience, Steve. This is a great tip and reminder!

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