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Article Marketing Success: 5 Tips To Radically Improve Your Resource Boxes
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Would you like for your next article to have a resource box that is fully loaded, all decked out and ready to do serious business on the net?

Are you tired of submitting after-thought, lackluster, bare bones resource boxes that do not lend any credibility to your name or entice readers to be more interested in your website?

Well, those days are over, if you would like them to be.

It is not hard to create a top notch resource box.

Just follow these 5 tips, and by the time you are done reading this post, your resource box will be ready to do battle with the best of them!

Tip #1: Do Keyword Research

If you don’t have a list of keywords for which you would like your website to rank highly, you need to get on that.

NOW.

First, read this post if you are starting from ground zero: What Are Keywords?

Then, read this post: How Do I Get Started With Keyword Research?

Then, do your keyword research. Make a list of 5-10 main keyword phrases.

The main keyword phrases are the ones for which you would like your website to rank highly in the search engines. They are usually 2-3 words long. These are the phrases that are very popular with people in your niche who are doing Google (or Yahoo, etc) searches for sites in your niche.

Unless your niche is relatively unknown, you will likely have high competition with your main keywords. That means that the number of people searching for those terms is high, but so is the number of websites competing to supply the information.

These main keywords are the ones that you will alternate using in your resource boxes.

Tip #2: Familiarize yourself with what a good resource box looks like.

Look at the resource boxes I profiled recently, and spend a few minutes modeling your resource box after one of them.

In a nutshell, here is what you need to include:

  • Your name (recommended, but still optional)
  • A brief biography about yourself related to your topic (why should the reader regard you as an expert on your article topic?)
  • An incentive to click the link leading to your website
  • A link to your website

Tip #3:Write text for your resource box that naturally includes one of your keyword phrases (create a box for each keyword phrase).

Continuing to look back at the resource boxes I profiled–Notice how the last two of the resource boxes had a link that was made up of words (you could not see the website address just by looking at link). The authors were making the most of the resource box by using their keywords to form that link.

You will be doing that with your resource box, but first you just need to be sure that the text of your resource box naturally includes one of your main keyword phrases.

Write a separate resource box for each of your main keyword phrases.

If you are a member of SubmitYOURArticle.com, you will also be turning each resource box for each keyword into a text resource box (the fully qualified website address forms the link)Â and a HTML resource box (allows you to hyperlink keywords in addition to your written out website address).

Write the text of the resource boxes first and include your keywords in the text in a natural sounding way.

Include your written out URL somewhere in the resource box, too, perhaps at the end of the text.

We’ll focus on how to get your keywords to form the link next.

Tip #4: Create your HTML resource boxes.

That is how you get your keyword phrase to form a link.

Don’t know how? Here’s a tutorial for how to create a HTML resource box using SubmitYOURArticle.com.

Tip #5: Use the Resource Box Manager tool on SubmitYOURArticle.com

This tip is just for members of my article submitter (it’ll make your life tons easier!):

Use the resource box manager tool.

Login to your account, and then go to Article Manager => Resource Box Manager.

This is the view from your home page on SubmitYOURArticle.com

On the Resource Box Manager page, click the “Enter New Resource Boxes” button.

Follow the instructions for entering your first resource box.

Name your first resource box: Keyword: [your keyword for that resource box]

Then enter the text and HTML resource box that you have created for that keyword.

Enter each of your resource boxes in the Resource Box Manager.

Now, when you submit an article, you just need to use the Resource box manager to call up whichever resource box you would like to use for that article.

This is the view from the Enter Your Article page.

Click “Resource Box Manager” to access your saved resource boxes.

Choose which resource box you would like to use.

This allows you to easily see which keyword rich resource box you are using. Click on “Use this resource box” and both the text and HTML resource box that you created will be automatically loaded into the form.

You should have several different keyword focused resource boxes. Alternate which box you use–do not use the same one each time.

That is worth saying again: Be sure to vary your resource boxes so that you are not using the same keyword term for each article submission.

You Homework

Do these 5 steps this week!

Any questions?


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


3 Responses to “Article Marketing Success: 5 Tips To Radically Improve Your Resource Boxes”

  1. This was a very insightful article for me. Resource boxes have always seemed mysteriously complex things — so much so that I have hesitated writing and submitting articles because I had to create the “dreaded” resource box. Thanks for taking the mystery out of the process!

  2. Nicki Goff says:

    Great article. I especially liked the idea of different resource boxes keyed to specific keywords that relate to the article. This is something I’ll start putting into practice.

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