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Article Marketing Success: 5 Steps For Creating An Easy-To-Market Website
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This post is for everyone who has just created a website and is not sure what to do next.

I know you’re out there! This is how it goes:

You have a business or you want to have a business, and you have heard or logically figured out that one of the first steps is getting a website for this business.

So, you either pay someone to set it up or you figure out how to do it yourself. Then, you look at your website a few hundred times a day because you are so impressed with your professional looking web presence. (And you’re even more impressed with yourself that the term “web presence” is now a part of your vocabulary.)

Then you figure out how to check your website “stats” to see how many people are looking at your website, and you are thrilled that you have had 300 views today. Then you remember that you have looked at your website yourself about 300 times today, so that means that the only traffic you are receiving is from yourself.

Then you wonder–”How can I get people to look at my website?” Or more specifically, “How can I get people who might buy my product to visit my website?”

That’s where this post comes in. I want to tell you a few things that you might not have know that will help you to market your website.

1 – Your first order of business is to do is to do keyword research for your niche.

Do not skip this step–I know how it is when you’re first starting. You just want to get going and skip over the things that are initially confusing. But I’m telling you, you will save yourself much time and effort if you begin by doing keyword research.

Not sure how? That’s okay. Here are two resources to help you get started:

Marketing With Articles: Are Keywords Really That Important?

Keyword Basics: How To Do Keyword Research For Marketing With Articles

And BTW–you can use your keyword research in creating your articles and also in creating content for your own website.

2 – The next thing to do is to put lots of useful information on your website.

That’s right–it’s not enough just to have a pretty website. You want to have a website that has a lot of unique and useful content appearing on it related to your keyword terms. It’s even better if you can set things up so that your website is publishing a steady stream of unique and useful content.

It’s kind of like having a brick and mortar store–if you want people to come into your store, then you need to put stuff in it that makes people want to come inside. It’s the same with a website–you need to create reasons for people to want to look around your website. The main reason why people will want to spend time at your website is “unique and useful content”.

I won’t go into all of the technical reasons why it is so good to have a website with a steady stream of unique and useful content on it in this post, but you can see this post if you’re curious.

A great way to go about that is to set up a WordPress blog on your site, then start publishing regularly on your blog. Your posts should be on topics that are related to your keyword phrases.

3 – Take the content from your blog and rewrite it to submit as articles.

You can either write the blog posts yourself or outsource this task. The goal is to keep the content on your own website unique.

4 – Learn how to create an HTML resource box, where you alternate using your keyword terms as anchor text (the words that form the link going back to your website.

More on how to do this here.

5 – Then, syndicate that rewritten content through

You’ve taken the time to write your article, now you want to get the most bang for your buck by distributing it on a widespread scale. Submit around 8 articles a month for each website that you’re trying to market for best results. If you’re wondering what the benefits are of submitting articles to many publishers rather than just a few, please see this post.

Most people like to start at step #5, submitting articles, but you really should start at your own website.

By doing all these steps over time, and varying the text you use to link back in your resource box, Google gets a well-rounded picture of what your site is about, and this helps inform the ranking of your site in their index. Namely you should start to see ranking improvements (presuming of course your site does actually offer quality content related to the keyword phrase you’re looking to rank for).

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

4 Responses to “Article Marketing Success: 5 Steps For Creating An Easy-To-Market Website”

  1. Steve

    Your 4th and 5th paragraphs made me lol. I’m not even going to hide the fact that I was an admirer of my site when “web presence” became a part of my vocab. This was over 3-years-ago. It has morphed over the years, and continues to, as I’m still learning.

    Thanks so much for your generous tips.

  2. Ramachandran says:

    Very interesting and informative. Actually I was in search of an article regarding the method of increasing the traffic to a web site.
    Thank you very much.

  3. This is one of the most comprehensive step by step guide to article marketing I have ever seen. I would really want to create a blog on this too.

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