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Article Marketing Tip: How To Get Readers To Click The Link In Your Resource Box
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Last time we were talking about how to create a title that makes the reader want to read your article. You see, before a person sees your article in full, most often he or she will be looking at a long list of articles and article summaries either on an article directory or on one of Google’s results pages.

It is the title that makes the reader choose to read your article over the dozens or hundreds of other articles on your general topic.

Getting that initial click through to read the article is absolutely crucial, but there’s a second click through that needs to happen on the article page, and that’s the one in your resource box.

You need to structure your resource box so that the reader is inspired to click the link there. That is how you can get direct traffic from the article to your web site.

How do you do that? Simple–give the reader a compelling reason to click the link.

Your Resource Box: A Mini Sales Page

Even though your article is not like a sales letter or sales page in that it provides purely educational and non-sales related information to the reader, in a way the resource box that goes along with the article sort of is like a mini sales page in the action that you want to guide the reader to take.

Let me explain:

On a sales letter page on a website, you have content that you want a reader to read, with the eventual goal of getting the reader to click the “order” button.

The same is similarly true of your resource box–you have content that you want the reader to read (your resource box), with the eventual goal of getting the reader to click the link in your resource box that leads back to your website.

The Dangling Carrot

A successful sales page will have a strategy and structure the language to compel the most readers possible to click the “order” button. By the same token, a successful resource box will have a strategy and structure the language to compel the most readers possible to click the link in the resource box.

Let’s look at an example of a so-so resource box that does not encourage the reader to do anything (I’m making this resource box up):

Oceana Finn is an open water swim coach with 15 years experience. http://www.swim-oceana.com

I see resource boxes like that quite often. It starts off well, but why in the world should a reader visit the website? The owner of the website hasn’t provided any clue or incentive.

Now, let’s take a look at a vastly improved resource box for the same fictional site:

Oceana Finn is an open water swim coach with 15 years experience. Do you want to learn the freedom of swimming in the open sea? Get Oceana’s free e-book “7 Open Water Swimming Tips for Beginners” at => http://www.swim-oceana.com

The second resource box will get tons more clicks just because of how it’s worded. The website owner used the “dangling carrot” technique by offering the reader a special reward for going to the website.

Following Up…

Once the reader clicks the link to the website, the next step would be to have an email capture box where the reader will input his name and email so that the free report will be sent to him.

Then, once you have the reader’s email address, you can follow up with him with further information or a weekly newsletter, thereby prompting him to visit your website again and again.

In this way, you’re entering into the beginning of a relationship with a reader who would have otherwise just read your article and moved on with his life. You understand that the more contact that the reader has with you, the more likely he will be to eventually buy your product or enlist your services.

Can you see how your article submissions can generate dramatic traffic increases over time, from the articles themselves and then from further contact you have with the reader through newsletter communications (not to mention the traffic increases that come from getting a higher search engine ranking)?

Your Homework

As a recap of two very important but simple tweaks that you can make to your article submissions to get the most lasting results possible, here’s some homework for you:

1 – Write a title that draws the reader into reading your article.

2 – Create a resource box that lures the reader into clicking the link to your website.

If you do these two very simple things (in addition to having a quality article), then you will be maximizing your article marketing success.

Any questions so far? Which one of these do you find the most challenging and why? I’d love to help if you’re not clear on anything.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


4 Responses to “Article Marketing Tip: How To Get Readers To Click The Link In Your Resource Box”

  1. Thanks Steve, a very interesting article, too.
    Dulce Rodrigues
    http://www.dulcerodrigues.info
    http://www.barry4kids.net

  2. Sheila says:

    Steve, very useful information from you, as always! I need to work on my resource boxes for sure!

  3. That’s really helpful and we’ll try to get more traffic through resource box.

  4. daveM says:

    Hey Steve
    Thanks for this information. I am about to use article marketing and I was unsure as to how to get people to click on my url, I can see that the resource box can be very effective if done well. Thanks again. daveM

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