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Article Marketing Tip – How to Write An Author Bio
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When you start to write free reprint articles for article marketing, you are not only creating an article. A big part of your article submission will be your Author Bio, also commonly known as a Resource Box.

Just to give you some background on what your published article will look like and the various elements of the article submission, here’s one of mine that I’ve labeled for you:

The resource box (author bio) will usually appear at the end of the article.

(In case you want a closer look, here is this article on our article directory.)

That little area after the article is the author bio (on some sites it’s labeled “About The Author”), and it is extremely important. Without that author bio the article wouldn’t be much use to you–you would be putting out great content that is useful to your readers, but you wouldn’t be getting the reciprocal benefits that article marketing can bring.

The “author bio” is also called the “resource box” because it is a place where the reader of the article can find further resources (more info) on the topic of the article.

Here is the information you’ll need to include when creating a great author bio.

1 – Your full name.

This is optional, but recommended. This is an author bio after all, so it’s natural to include the author name. Incidentally, if you don’t include your full name in the resource box, when the article is republished on some sites your article won’t have your name listed at all. Keep that in mind–If you want your name to be associated with your article, be sure to put it in the resource box.

Also, a resource box that has information about the author (including the author name) lends more credibility to the article.

2 – Your website’s full URL.

The URL will start with http:// . For example, my full URL is http://www.SubmitYOURArticle.com.

When your URL is published in the resource box, then people will be able to click it and be taken to your website. This is a big deal–you want your readers to be able to click the link(s) in your resource box and be taken to your website.

You can also include a different type of clickable link using special words associated with your website, which you can create pretty easily when you’re submitting through my article submitter.

You just highlight a keyword phrase (a 2-3 word phrase that is associated with your website), and follow the steps on the article submission page to make it so that clicking on those words takes the reader to your website.

Limit your links to one website that you’re trying to drive traffic to. You shouldn’t be linking to every website you own–focus on one site.

3 – Your Unique Selling Proposition (USP).

Your USP is crucial not only to creating a strong resource box, but for the success of your overall business. It’s what clearly differentiates your business from everyone else in the market and makes you the logical choice instead of your competitors.

Defining your USP gives you a big advantage over your competition, simply because the vast majority of businesses (some estimates indicate up to 99% of businesses) never go to the trouble of creating one. We’ll go into how to create your own USP more in an upcoming post–too much to cover here!

But for now, be thinking about what separates your business from your competitors. Why should your ideal customer choose your business over someone else’s in your field? How can you draw attention to that in your resource box?

4 – Your “call to action” and a resource box “lure”.

The resource box is the one space in your article submission where you can try to attract the reader to your website with a “call to action”.

A call to action is where you tell the reader a specific action that you would like him to do and why. The “why” part is important–this is the “lure”. If it is not compelling enough a reason, then the reader won’t bite.

The more specific you can be in your instructions to the reader, the better.

You may be thinking, “I just want the reader to go to my website,” but in addition to that, what specifically do you want the reader to do once he or she gets there? (This is the “call to action”.)

And why should the reader want to go to your website? (This is the “lure”.)

A clear call to action and lure might be: “Go to http://www.mysite.com and sign up to receive access to 5 free videos on…” whatever your topic is.

Use one call to action per resource box.

Here’s a post that gives more info on how to create a call to action in your resource box.

And here is a list of 7 excellent resource box lures.

Conclusion:

Your resource box should be carefully constructed using the info above. The main focus of your author bio should be the benefits that you’re offering your target reader. That’s the way you’ll get the most clicks!

Related Resources:

Resource Box Rehab: The Series


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


4 Responses to “Article Marketing Tip – How to Write An Author Bio”

  1. Nick says:

    Hi Steve,

    Having read your article I can understand why the resource box is so important. After all no point in writing unless there is going to be some kind of result!

    Do you also find that the more you write, the more people click your links because it is you? I know I do that with your articles!

    Nick

  2. Indian Good Morning Dear Steve,

    I have read your article and found it quite useful. I am an Expert Author yet I commit some glaring mistakes to benefit myself. Your article is really useful and I will take print out and keep it with me for future reference.

  3. Sunny Sahdev says:

    Hello Steve,
    Thanks for such a comprehensive explanation about author bio. Just starting to submit some useful articles regarding domestic emergencies i.e. electrician, plumbing, locksmith and many more to help community and of course to get traffic on my website. Could you please list some of the good article submission website.

  4. Steve Shaw says:

    @Sunny Sahdev: Hi Sunny,

    If you can, it’s best to submit via an automatic article submitter, as you get much better distribution and you spend less time doing the submissions. You also get your articles on a wider variety of sites, rather than just article directories, many of them very niche specific.

    If that’s not an option, go with the major directories like EzineArticles.com, GoArticles.com, ArticleAlley.com, etc

    Here’s another resource that might be helpful to you:

    Article Submission Sites: Where To Submit Your Article

    I hope that helps!

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