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Article Marketing Tip: How To Use (And NOT To Use!) The HTML Resource Box
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The HTML resource box has SEO perks to it, if you use it correctly.

It can be a bit of a loaded weapon though:

Use it correctly, and it helps you.

Use it incorrectly, and you may be working against yourself.

Let me walk you through how the HTML resource box works so you can get your best benefit from it:

How is the HTML resource box different from the text resource box?

The text resource box will automatically create a clickable link when you enter your fully qualified URL. A fully qualified URL has ‘http’ at the beginning, for example: http://www.SubmitYOURArticle.com/

The only type of link that can be created in the text resource box is a text link–a link of your fully qualified URL.

The HTML resource box, on the other hand, allows you to hyperlink keywords of your choice. These words are called “anchor text”.

Why would you want to hyperlink keywords?

There is belief in the SEO world that words that are hyperlinked attract special attention from Google. So, if you have keywords that you are targeting in your article marketing campaign, it can help Google to associate those keywords with your website if the link leading to your site contains those words.

But hold on a second–before you run off and start creating HTML resource boxes using your keywords as anchor text, you must learn how to use this technique correctly.

HTML Resource Box Tips: Vary Your Keywords

It’s important to mention that if you’re using keyword linking from the HTML resource box, you should not focus on the same keyword phrase each time. Instead, vary the key phrases you use a lot within the niche.

If you use the same key phrase each time, then it can appear manipulative in Google’s eyes. Not good!

But, if you vary the keywords you use as anchor text in your HTML resource box, it helps Google get a good idea what your site is about by linking in semantically related key phrases.

HTML Resource Box Tips: Write A Real Author Bio

The resource box is not just about the link. Just as you would write a full author bio including your name, a little about yourself and your business, a reason to click through to your website, as well as a link to your site in your text resource box, so you would also do that in your HTML resource box.

Write out your text and incorporate your keyphrase into the resource box. Your resource box should read naturally to a human being. Remember, your target market will be seeing your author bio, and you do not want to miss a chance to lure them to your website.

In addition to hyperlinking your keyphrase, you can also hyperlink your written out URL. With the HTML resource box any links need to be created deliberately (they are not created automatically like in the text resource box). If you would like to also hyperlink your URL, then you would go through the same steps that you used in hyperlinking your anchor text.

What if I don’t have keywords?

Then you do not need to use the HTML resource box. You can make your life easier and just use the text resource box.

Some Helpful Resource Box Info

What Is The Best Type Of Link To Use In My Resource Box?

What Is An HTML Resource Box?

How To Create An Advanced HTML Resource Box

What Are Links and How Do You Get Them?


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


3 Responses to “Article Marketing Tip: How To Use (And NOT To Use!) The HTML Resource Box”

  1. Louis says:

    Thank you for the tips about using different anchor text in your resource box each time you submit an article. It makes a lot of sense and I also try to use a new resource box for each article too.

    But I think more important is your advice to vary the anchor text. And I see you are suggesting using two links back to your website one to the home page and the other to another page on the same domain but preferably a different page each time.

    But if you link to the same page the anchor text has to be different for each article. And the two URL linking back must be different – defimitely not both to the home page.

    Thanks again for this article and the advice. Keep them coming

    Louis

  2. Steve Shaw says:

    @Louis:

    Let’s say that you have a list of 10 two-word phrases associated with your website. In your HTML resource box, you would use one phrase for one article, another phrase for the next article, and so on. Then go through the list again with your next 10 articles. You can link to the same website each time (whichever page you like). The thing that you are varying is the text that is being linked (the text a reader clicks to reach your website), rather than the web page that is being linked to. I think you’ve got it, but I just wanted to be sure it was crystal clear.

  3. douglas says:

    G’day Steve, i have just joined your articlesubmit and would like to thank you for keeping me awake most of the night reading your information! I had already submitted two articles BUT boy did i make some mistakes, my next effort will certainly be better! Terrifik!!!

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