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Article Marketing Tip: How To Teach A Ghost Writer To Write In Your Own Style
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You can find a writer who writes in a style you like...

Recently we’ve been discussing two options with creating free reprint articles–you can either write the content yourself or outsource it to a professional writer.

I received a question on this that I thought was worth sharing:

I am trying to get started in Article Marketing and have wondered about outsourcing or writing my own. It seems that most people talk about doing either one or the other, but no comments about doing a combination of the two. Writing some yourself and then filling in the empty days with outsourced articles. Would a mixing of the style of writing be a problem for this approach ?

Great question–that’s certainly an option. There are a few things to look for and work on as you’re adding a writing partner to your team who is writing on your behalf.

How To Find The Right Writer

There are many really terrific freelance writers who will be excellent for you to partner with, but there are also just as many (or more) sub-par writers who you won’t want to work with.

Your first job in finding a writer is to separate the wheat from the weeds.

Put some thought into this process–You have a right to get a quality writer who is professional and who will deliver the type of content you want. It’s in your best interest to find someone who can work with you on a long-term basis and who will ideally get to know your business and your topic inside and out.

When you look for writers, be sure to specify the following:

  • The writer should speak English as a first language.
  • The writer should write well.
  • If you like you, can specify that the writer have a college degree (a degree in English would be ideal, but not mandatory). You might be surprised at the level of expertise that a writer you can hire might have.

How can you tell if a writer writes well?

It seems a no-brainer to say “look at writing samples”, but I know that for some very intelligent people writing is just ‘not their thing’. If you don’t know what proper grammar looks like, then it doesn’t do you much good to look at writing samples, does it?

In that case, you have a few options:

  • Ask a colleague who has an eagle eye for spelling and grammar to review the writing samples.
  • Or, if you’re a member of my article submitter,, you can send us a writing sample from a freelance writer you’re thinking of working with, and we’d be happy to look it over and tell you if the writing is up to par for our service.

It’s important to remember that you get what you pay for. Do NOT try to get article creation done on the cheap, eg. 100 articles for $10 off Elance.

What about matching writing styles?

Show them samples of your writing.

You could show the writers who you hire some of your own writing and ask them to stay in line with your tone/style so the writing styles aren’t too divergent. If you work with someone consistently, that’s something that they can learn.

At the very least, the writing styles should not be contradictory–if your style is very upbeat and encouraging, you might not want to have a writer who is confrontational and sarcastic (and vice versa).

You might also look for a writer who has a neutral writing style–one that is pleasing to read and conveys quality but doesn’t slap you in the face.

Talk on the phone with the writer.

If getting writing that ‘sounds like’ you is really important to you, then it also may help to have a phone conversation. A good writer can sometimes get a feel for your personality, energy, and attitude, by just talking to you. Then, they can try to reflect that in their writing.

With that said, I wouldn’t worry too much about a mix in the writing styles. Most readers will only be seeing one article at a time, so it’s unlikely there would be a side-by-side comparison.

Also, it’s very hard to identify someone’s writing style unless it’s extremely pronounced and you read it regularly and study it (most reader’s will not be doing that).

The most important thing is writing quality–if all the articles that are submitted under your name provide value and are well-written, then that is what people will notice and remember.

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

5 Responses to “Article Marketing Tip: How To Teach A Ghost Writer To Write In Your Own Style”

  1. Nick says:

    Hi Steve,

    Article writing is difficult enough to master without trying to find a professional who could write in your style!

    As you have said many times Steve, the articles are to improve your site`s / blog`s ranking so why not show off your own style by doing it yourself!

    By the way Steve, do you have writers or do you write for others?


  2. As a copywriter, I’m often asked this question. My response: It’s not that big a deal. People read *really* fast on the Internet so they’re not going to pay attention to nuances of style. Additionally, most of us don’t recognize our own style. I tell my clients, “A copywriter often will write content that sounds more authentic than the content you write yourself.”

    If you’re writing articles, just steer clear of the services that promise to deliver articles for $5 each or even less. I’d be more concerned with choosing a writer who will do the research and create original content, rather than “borrow” from what’s out there.

  3. [...] a writer who “sounds like you”, there are some things that you can do. Here are some article marketing tips to help you find a quality writer and teach him or her to write in your [...]

  4. [...] a writer who “sounds like you”, there are some things that you can do. Here are some article marketing tips to help you find a quality writer and teach him or her to write in your [...]

  5. Greg says:

    Steve, I think it’s great if you can find a writer who can match your tone and writing style, and definitely getting to know them as well as possible (talking by phone, etc) helps.

    But on the other hand, you can always tweak. I think that if a writer can create solid articles that are well-structured with valuable information, you can always make little changes to reflect your style better.

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