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Article Marketing Tip: Writing Unique Articles Using Examples, Stories and Word Pictures
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Have you ever thought that you’ve already written on every aspect of your niche and that you’re fresh out of article topic ideas?

At some time or another we all feel like that–I know I have!

We know we need to write brand new articles with new points and ideas, and we get it into our heads that in order to do that we need to continually write on new and different topics in our niche.

After a while we sort of run dry on ideas. We feel like all the topics have been covered and like we’ve hit the end of the road on our article writing.

Recently though I let you in on a secret I’ve discovered over the many years I’ve spent writing articles on my niche:

There are some topics that you will never exhaust, that you need to write about on a recurring basis.

That doesn’t mean that you write on it once and then re-write or re-word that article and submit it again. No, it means that there are some very elementary topics that your target readers need for you to explain to them again and again in new and different ways.

Last time I told you about different reasons why covering the same topic backwards, forwards, and sideways is necessary, and I promised you that today I would teach you one simple method that you could use to teach recurring article topics in unique ways. Let’s get started with that…

Use The Familiar To Teach The Unfamiliar

A while ago I noticed a recurring question from readers, one that was so basic that I had missed it. It was this:

What are links?

It was a brilliant and elementary question that I really needed to teach in a way that non-technically minded people would understand.

There is a concept in the teaching world:

Any time you need to teach a totally foreign topic, you need to start with something that the student already understands and work from there.

Examples and Word Pictures

So with that in mind, in this instance about teaching about the links, I used examples and word pictures that everyone would already be familiar with in teaching a concept that was sort of “out there” for people who are not familiar with website marketing.

What does a link do? It is a form of transportation between (or a way of connecting) two web pages.

For someone who is totally not familiar with how the internet works, what familiar thing could I start with in teaching the new concept?

I decided to go with a bridge that connects two pieces of land. The pieces of land are like web pages, and the bridge is what allows people to go from one piece of land to another. The bridge between the two pieces of land is like the link that connects two web pages.

With that idea as my starting point, I fleshed the idea out and came up with this piece of content:

What Are Links And How Do You Get Them?

Teaching By Telling A Story

Now, imagine that in taking this approach to teaching in your articles, there are tons of different and already familiar things that you can relate to the unfamiliar concepts that you’re trying to teach.

This means that there are tons of different ways that you can teach a particular topic, which in turn means that there are tons different articles that you can create that teach the same topic in a new way.

With that in mind, I decided to teach the same “what are links” lesson in a different way, this time by telling a story and using different examples and word pictures. The idea occurred to me when I was trying to visually imagine a metaphor for what a link is and the role that links play on the internet.

I think I had probably also just seen (again) the excellent movie “Cast Away” which stars Tom Hanks. From there the wheels started turning, and I ended up writing a piece of content that used the story told in the movie “Cast Away” to describe what links are and how they work.

That may seem like a far fetched stretch, but it made sense to me, and I thought teaching by relating the foreign and perhaps confusing topic of link building to something that was totally non-intimidating (like a movie) would help people understand.

I ended up with this piece:Â What Can Tom Hanks Teach You About Link Building?

Limited Topics, Limitless New Articles

Those are two examples of teaching the same thing in a different way, and I could take that same topic and come up with more unique articles over time.

There is no limit to the number of ways that you can teach on a particular topic when you think about starting with something that the reader already knows and using that familiar knowledge to teach something that he or she doesn’t know. When you do that, you’ll notice yourself naturally using examples, word pictures, and stories to illustrate your lessons.

I hope this lesson has been useful to you, and I’m interested to hear your thoughts on things. Would you please answer one or more of the following questions?

1 – This is just one way to write on the same topic and create totally different articles. There are other ways to do this–have you found any for yourself? If so, please share your tips!

2 – Also, what are some basic topics that you need to cover on a recurring basis?

3 – Can you think of one new way to teach a topic that you’ve already written about previously?


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


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