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Article Marketing Tip: Who Is Your Online Writing Role Model?
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Who is your online writing role model?

Who is your online writing role model?

I have an article marketing tip for you: If you don’t have one already, find an online writing role model.


When you embark on an article marketing campaign, you will be doing a lot of writing, writing, and more writing!

Not only will you be crafting articles on a regular basis, but you will also be trying to create higher and higher quality articles that readers and publishers will appreciate.

You will need to get into the habit of writing on your topic in a way that is interesting, clear, and helpful. You will also need to learn how to write on your topic from a multitude of angles. That is the essence of article marketing-write on your topic from every angle possible, and you will have an endless supply of articles.

Easier said than done, eh?

That’s why I think it is tremendously helpful to have a writing role model. And not just any writing role model, but an online writing role model. Writing for print or any other type of media is quite different than writing online.

One Of My Online Writing Role Models

I love to read, and I have a great appreciation for people who are good teachers. I have several online writing role models, but for the sake of space I’ll just cover one here.

Darren Rowse of the site Problogger

This is what stands out to me about Darren’s writing and what I’ve learned:

Quantity of information:

He is very generous in the teaching information he provides. Pretty much every post of his I read I’m thinking, “Wow, this is much more than I expected.”

What I’ve learned: Strive to give people more than they expect. Every article should be well developed and helpful to readers.

Quality of writing:

I have never seen any post of Darren’s that looked thrown together. Each post is thought out and very clearly delivered. He obviously has a talent for teaching–his content is organized in a logical fashion that any beginner can follow.

What I’ve learned: When I am writing, I try to do the same thing. I try to put myself in the shoes of a reader at various levels of understanding (beginner, advanced, in the middle) and read the article as if I was one of them. As I’m reviewing my article I’m imagining someone reading my article and trying to implement the thing I’m teaching. The question I always ask myself, “Is this article clear, concise, and helpful?”

Depth of content:

This is something I really admire and try to emulate–He is able to take a topic and go deep, wide, close-up and far away on it. He takes a very specific topic (problogging), and he covers it from a fresh angle with every post he does.

What I’ve learned: This is a huge inspiration to me, because if you’re writing in a vacuum you can start to think that you’ve written on your topic every way possible. But, when you see someone else writing like mad on their topic, coming up with new angles right and left, your mind tells you, “If he can do it then so can I.” It is possible to continuously write on your topic in a new way that is interesting to your readers.


When you’re writing about the same thing every day, it can get boring fast if you’re not creative. Darren is great at writing about his topic with interesting illustrations from outside his niche. Here’s an example: Lessons from a Fine Dining Experience

What I’ve learned: Any topic can be interesting, depending on how you write about it. Does your topic seem stale to you? Or boring? Or one dimensional? It doesn’t have to be that way. It’s important to write in a way that shows that you enjoy your topic.


I have gotten the impression from reading his work that he is a polite and gracious person who is who he says he is and is not putting on airs. In the online world, this translates into that elusive “trust factor”.

What I’ve learned: He has taught me the importance of just being “real” when writing. There’s no need to try to over impress–just tell what you know in your own way. You don’t have to know everything. You can admit when you aren’t sure about something, and you can admit past mistakes you’ve made in your field without worrying what others will think of you.

Who is your online writing role model?

No matter how experienced, knowledgeable or skilled you are, you can still benefit from having a writing role model.

Who is yours?

Please leave a note in the comments telling about the online writers who inspire you and what you’ve learned from them. I’d love to hear about them!

Photo by thorinside

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8 Responses to “Article Marketing Tip: Who Is Your Online Writing Role Model?”

  1. Ade says:

    This is a very thought provoking piece. The best quality of an author is to know how to captivate the interest of his readers right from the start of an article to the finish. This is the only feature that will make them ask for more like Oliver Twist so I quite agree with you about the subject and whichever way one looks at it, there is always room for improvement in any endeavor.

  2. Paul says:

    Darren Rowse is truly a gifted writer and marketer. I always enjoy reading his blog. I may not always agree with what he has to say but he does make me think, laugh and I sometimes wonder if I’ll ever be that good.

    My writing model is a fellow named Paul Myers. His style is unique and my anticipation of his newsletter arriving in my email box is right up there with food, music and sex…well maybe not the last one!


  3. patricia says:

    Hi Steve,
    My online writing role model is John Carlton.
    While I’ve learned quite a bit from him, the most important thing I’ve learned is to write as if I were speaking direclty to one person. Not a speech to a crowd, but just one person.
    Hope this is what your looking for as a lesson learned

  4. rene volpi says:

    I have quite a few friends that think they can write.I will send them this article. Thank you,

    Rene volpi

  5. My writing role model is Bob Bly. He has written over 70 books and articles on just about every niche relating to being a successful writer no matter the media. His writing skills are inspiring and his creative marketing are a pleasure to read and practice. He’s great!

  6. Rene says:

    There are fantastic writers in here. I love a vehicle not just for publishing a piece of one’s work, but because it’s just an spectacular site to learn and dissect other people’s work as well. Kudos to S.Y.A. Bravo !!

  7. GARRD says:

    You know I never even thought about this subject about having a role model for blog writers I guess it is no different than having a favorite author of books you read.

    Very good Point I will think very hard about this.

    Getting Affiliate Respect Responsibly Daily

  8. I have recently run across Sean D’Souza from His article writing and articles are amazing. He really gets to the heart (or brain) of what works in marketing and writing.

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