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Article Marketing Tip: Lasso Prospects and Google with a Problem Solving Title
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Think of your title as a lasso--it's your first opportunity to rope potential prospects (and Google) in.

We’ve talked about several techniques for creating great titles and we’ve even gone over how to work your keywords into your title appropriately, but today we’re going to look at a special title creating technique–The Problem Solving Title.

Here’s an idea–try making your title the remedy that you offer. In other words, create an article that provides the solution to a problem, and then your title can specify the solution.

You have to sort of think backwards on this–if someone (i.e. your likely prospect) were doing a Google search that would lead them to your article, what would they be typing into the search box?

Most likely they will be searching for the solution to a problem or the answer to a question.

Try to craft your title so that your title answers their question. Naturally, the title would also allude to the question that’s being asked.

There are a few characteristics of a problem solving title:

Your long-tail keywords are in a problems solving title.

The long-tail keywords you choose are the words that you want your article to rank highly for. Long-tail keywords are usually 3-8 or more words long, and they are more specific and descriptive than the shorter main keyword terms that you want your website to get a high ranking for.

For example, one of your main keywords may be: ‘hire an electrician’

And one of your long-tail keywords may be: ‘how much does it cost to rewire a house’

See, the long-tail keyword phrase is more likely to solve a problem because it’s a question–this is a problem that your target readers are typing into Google. They want to know how much it costs to rewire a house.

So, knowing that, you write an article that provides an answer to that question, and your title could be “How Much Does It Cost To Rewire A House?”

The idea is to create a title that addresses a problem that your target prospects have.

Google loves a problem solving title.

The closer you can get to having a title that is similar to what the searcher, and your potential prospect, would be typing into Google, the better. It helps to be painfully obvious sometimes. Remember, Google is not a person, but a computerized system. It doesn’t get clever titles or puns, and it doesn’t have a sense of irony.

Sometimes you may want to craft titles that are clever and make the potential prospect go “Hmmm, I wonder what that article is about!”, but you have to keep in mind that when you’re doing this Google is not getting a lot of information out of your titles.

When you want to get the most bang for your SEO buck, try to use titles that folks are likely to be typing into search engines.

Examples of problem solving titles are:

How Much Does It Cost To Rewire A House?

House Training Your New Puppy

How To Build A Membership Site

5 Tricks for Building Blog Traffic

Now, I’m not saying to do this 100% of the time–goodness knows that sometimes the things that folks type into search boxes are not the most enticing, articulate, attention grabbing, or grammatically correct pieces of text. You may need to add a little on to the title to make it make sense and read as a proper article title. By all means, the title should not just be a keyword phrase, unless the phrase makes perfect sense as an article title.

Also, readers usually skim the title to see if they want to read your entire article. Articles with straight-forward titles have more of a chance of getting read, and hence you get more of a chance of turning readers into prospects for your business.

There are all sorts of possibilities when it comes to writing problem solving titles. You can think in terms of “How To” titles, “Top Tips”, question titles, etc.

Your Homework:

Do some experimenting and see if you notice a change in your results with your articles by using problem solving titles.

Do you usually work with articles and titles that answer questions or solve problems? If so, what’s your experience with that?


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


One Response to “Article Marketing Tip: Lasso Prospects and Google with a Problem Solving Title”

  1. Another useful idea from Steve Shaw. I don’t think I could come up with this on my own, even though I see these kinds of titles all the time; it just doesn’t register until it is pointed out to me. hypnohotshot.

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