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Article Marketing Tips: 4 Perks To Being Published In An Ezine
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So often we focus on the benefits of getting your article published on a website, but did you know that when you submit your article via, it can also be picked up by ezine editors?

What is an ezine?

An ezine is a newsletter that you receive via email. Ezines usually contain one or two informational articles on the topic of the ezine.

Where do the creators of the ezines get those articles?

Sometimes they write all the content them themselves, but many times the ezine editor chooses to get at least part of his or her content from free reprint articles.

When ezine editors choose to publish your free reprint article in a newsletter, they go by the same rules that online publishers do–they must reprint the article exactly as it is written, and they must include your resource box with an active link.

What are the perks of having your article published in an ezine?

1 – Your article is being sent directly to people who are interested in your niche.

People who are subscribed to a newsletter are self-selected–they decided that they were interested in that particular topic, and they decided to sign up to receive content related to that topic.

You end up being put in direct contact with the people who you want to get in touch with. Instead of them having to go search for your content, your content is sent directly to your target reader.

2 – You and your article are being “introduced” to people in your target market by someone that they already like and trust.

You know how when a man sees a woman that he’s interested in, he tries to get a mutual friend to introduce them? The idea is that by being introduced by someone the woman is already familiar with, it gives the man stronger footing–that mutual friend is basically saying “I want you to meet this guy–I like him and I think you will too.”

When you (via your article) are introduced to people in your target market through someone’s ezine, you experience that same introductory benefit.

3 – When your article is published in an ezine, you can see a dramatic traffic spike.

I’ve seen this happen with my own sites–it’s a thrill to wake up one day and find that the traffic to your website has increased by thousands overnight due to an article of yours being published in an ezine.

You see, people will tend to read the ezine on the day it arrives or a few days later. If your article is published in the ezine, then the newsletter subscribers will be doing a lot of clicking through from your resource box over the course of a few days (which is, by the way, another reason to carefully craft your resource box!).

Now, how much traffic you get from the ezine depends on a few things, including how many subscribers it has. If the newsletter has 50,000 subscribers, then the potential click throughs are staggering. Even if the newsletter has a smaller readership, it can still be amazing to get that burst of extra traffic, no matter how much it is.

Keep in mind that this traffic spike from an ezine publication is temporary, but it’s still a thrill and offers you a chance to be introduced to potential customers.

Remember, article submissions are generally a long-term strategy for building up the traffic to your web site. For example, search engines like Google can take months to adjust search engine ranking based on incoming links – an increased search engine ranking for your major keywords can of course build traffic dramatically for the long-term.

But as you’re marketing with articles on a consistent basis and taking a long range view of things, it’s still a nice encouragement to see the traffic to your website shoot sky high overnight every once in a while!

4 – Your article gets to be the belle of the ball.

Think about how big the internet is and how much content is competing for people’s attention. With that in mind, it makes it all the more valuable to have your article directly sent to a person in your target market via a newsletter.

Newsletters are of limited length–there are just a few articles in a newsletter. When someone opens that newsletter, there is a very good chance that they will read your article. If they read your article, there’s a good chance that they’ll click the link in your resource box and visit your website.

Different Types Of Publishers => Different Perks For Your Website

You may have been focusing all of your attention on getting published on websites without realizing that there are different types of publishers that can benefit your website in different ways.

Certainly, getting your quality article published on article directories, blogs, and other websites is crucial to your article marketing success, as it impacts your website’s search engine ranking and can help you garner a dramatic increase in referrals from Google and the other search engines.

But don’t forget about ezines! Getting published in an ezine offers different perks that are welcome additions to the ones you receive from getting published on websites.

So, how do you write articles that ezine editors are attracted to? We’ll cover that next time…

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

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