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5 Article Marketing Tips Every Writer Should Know
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Here are 5 things that have improved my article writing...

I have been doing article marketing for upwards of 7 years, and I still have not come to the point where I feel like I am done learning.

As soon as I get one area “mastered” (or so I think!), then another area that can stand improvement comes to my attention.

You might have discovered this with your own writing–writing articles is a constant process of improving your writing style.

I know that my own writing has improved by leaps and bounds over the years as I’ve experimented and set higher and higher standards for myself.

The following article marketing tips are ones that have helped my writing improve the most:

1 – Use a word count

Word counts force you to write within certain boundaries, and this makes you streamline what you want to say. Since I started using a word count for every article, my articles are more focused, and they take less time to write.

If you need help deciding what word count range to use, I would advise something between 450 and 800 words. Currently I use a word count of 600-700 words, although I chose that range to suit my purposes–your range may be different.

2 – Simplify: Say exactly what you need to say in as few words as possible.

For those of us who like to wax poetic on our topic, this guideline is particularly challenging.

3 – Get to the point right off the bat.

When someone is looking at your article, they will often read the first few lines and then decide whether they want to read further. By getting straight to the point in your articles, you can capture the attention of the reader early on and lure them into your article.

4 – Put on your teacher hat.

Writing articles for article marketing is essentially a teaching position. Readers who look at your articles are in search of information and solutions to their problems. The better a teacher you are in your articles, the more helpful your articles will be to your readers.

5 – Experiment with a call to action at the end of the article.

Do you ever wonder how to end an article? Maybe you just cut things off abruptly or write a concluding paragraph that is an afterthought.

Every part of your article is important, and recently I’ve been doing some experimenting with how I end my articles.

*I usually try to give a “call to action”–give the reader something that they are supposed to do with the information provided in the article. Sometimes I call this “homework”, other times I will give the reader specific steps to do in order to get started doing whatever I’ve just written about.

*Sometimes I will ask the reader if they have any questions. For example, “Do you have any questions about how to write articles for article marketing or how to create a strong resource box?”

That will be the last sentence of the article, and then I launch into the resource box. You have to be careful not to make your article promotional–you should not invite the reader to contact you in the article body (save that for the resource box), but I like to pose a discreet and subtle question at the end of an article sometimes.

*Sometimes I ask the reader an action oriented question, such as “Which of these tips will you incorporate into your next article?” or “When will you make time this week to use the tips in this article to brainstorm your next article topics?”

These questions are not “yes” or “no” questions–they require the reader to come up with a thoughtful answer.

The idea behind each of these techniques is to get the reader to do something with the information you’ve just given them. Your readers should be able to apply the principles in your articles to their lives, and your conclusion to your article helps them get started in that direction.

What about you:

What has helped you improve your article writing the most?

I’d love to hear your tips!

Photo credit:

5 by svenwerk


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7 Responses to “5 Article Marketing Tips Every Writer Should Know”

  1. Reading your posts! :-)
    E.g.
    1. Keeping it short (a challenge).
    2. Having a resource box at all …
    3. Catch the eye/interest with the title and first paragraph …
    Thank you.

  2. Susan says:

    I think the resource box or the end of your article is where the magic happens if you’re using article marketing to drive traffic to your website.

    Thanks for sharing

  3. James Oh says:

    I would say that it is crucial point to get the attentive title. List all the key points in bullet points, bold the key points

  4. Your article is spot on, and I agree:

    No article is complete without any Call to Action!

    Thanks for the eye-openers!

  5. phoenix says:

    Simplify >> i guess that’s the most important word in the article. No one will get interested reading your article if it’s too complicated.

    A simple and well delivered content can capture the attention of the readers and will keep them from reading more of your articles!

  6. I agree with using experimenting with different call to action. Sometimes you just do not know what will work so you really need to test different approaches. Great article.

  7. Articles such as this are highly beneficial to me. I will post a link to this page in my Post site. I know my website visitors will definitely find this very useful. Thanks a bunch!

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