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Article Marketing Tips for Keywords: Lesson 6, Using Long-Tail Keywords
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Using long-tail keywords can help you generate article ideas...

Using long-tail keywords can help you generate article ideas...

I hope you’ve been following this keywords tutorial and trying to apply the article marketing tips as we’ve gone along.

You’ve probably noticed that when broken down into baby steps (as we’ve been doing), keywords are not as intimidating as you might have thought.

In a short time we’ve covered some crucial information that you need in order to do keyword research to use in your article marketing campaign. We’ve also gone over how to use your main keywords to link back to your website.

Now, as the final lesson in our tutorial, let’s look at using your long-tail keywords in your articles…

What is the purpose of long-tail keywords?

The purpose of your long-tail keywords is to use them as the basis for new articles.

Your keyword research not only gives you an idea of the type of information prospects in your particular market are searching for, but it also means you can optimize your articles for those keywords and meet your reader’s need for information.

To optimize your article for a keyword  (I wouldn’t recommend trying to optimize an article for more than one keyword), you firstly need to include your keyword in your title and preferably as close to the start of the title as possible (say, in the first paragraph or so).

Optimizing Titles

I have some examples here–if your keyword was, ‘how to house train a dog,’ that is an excellent title all by itself, so we would just leave that as it is. That’s a nice and easy one!

If your keyword is, ‘house training older dogs,’ you could have the title:

5 Tips for House Training Older Dogs

Or perhaps even better:

House Training Older Dogs: 5 Tips For Quick Success

The second example is ideal, because your keyword phrase is right at the very beginning of the title, which is what you’re looking for.

Now as a final example, if your keyword is, ‘leash training dogs,’ your title could be:

Leash Training Dogs: Important Mistakes To Avoid

Hopefully you get the idea from these examples. It’s not just about the title though….

Optimizing The Article Body

You also need to include the same keyword once or twice in the body of the article.

How many times should you include the keyword?

This really depends on the length of your article. If your article is only 400-500 words, I’d only include it once.

Where should you put the keywords in the article body?

If you can,  put it in the first paragraph and if you’re including the keyword twice, put the second instance somewhere towards the middle of the article, just so it’s balanced out a bit.

What about the rest of the article?

What you can then do is add semantically related keywords elsewhere in the article. For example, for the keyword, ‘how to house train a dog,’ a semantically related keyword might be, ‘house training your dog,’ and so on. To be honest though, if your article is about the keyword that’s in the title, you’re likely to have those in there somewhere anyway without even trying.

Some Final Advice…

Above all, the best advice is to keep the content as natural and as high quality as possible. Your keyword strategy should never be overtly noticeable to the reader of the article or appear as if you’re forcing the keywords in an artificial way. Publishers are certainly more sensitive to keyword integration tactics and artificial sounding articles than most people.

Remember that above all, you want your article to get published, because without that you get no results at all. You need to keep it real and write for the reader, while at the same time bearing in mind the search engines.

Related Resources

This is where you can find all 6 parts of this keywords tutorial series.


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