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Article Marketing Tips: How to End an Article Naturally
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Have you ever run into an acquaintance in a store and after exchanging pleasantries felt a bit awkward about how to say “good-bye”?

It can be like that with your articles too–you’re just not sure how to bring things to a natural close.

Most often the title and beginning of an article get the most attention and feel the most natural to write. You have points that you want to state in the article and information that you want to convey.

But once you’ve said everything you want to say in an article, how do you wrap things up? And do you really need to?

Every Article Needs Closure

It may be tempting to just leave the reader hanging–I see that sometimes in list articles. The author writes a great article with 10 points or steps, and the article abruptly ends after the last list item.

While “leaving the reader hanging” will most likely not result in an article decline, you may get some confused reactions from readers. When writing articles, the concluding paragraph is an essential part of the article.

What does a concluding paragraph do?

It basically just wraps up the article and gives it a sense of closure. Â To leave off the concluding paragraph is rather like having a telephone conversation with someone and just hanging up without saying “good-bye”.

What Info Can You Put In A Concluding Paragraph?

Many times the last paragraph of your article will simply restate the major points of the article and bring things to a natural close. As an example, here is an article I wrote that uses the “summary” or “recap” technique for creating a natural end to an article:

How To Write A Non-Sales Oriented Article

There are other approaches you can take though, if you don’t want to do a “recap”. Â Here are a few:

Give The Reader Action Points

You can use the closing paragraph to tell the reader how to apply the information you’ve provided in the article. You see, every article that you write will be informational, and readers will read it because they have a problem that they want solved. After reading your article, they should have some action that they should undertake as a result of gaining the new knowledge that your article provided.

When you provide action points, be very specific. Â Tell the reader exactly what to do and when (this week, with your next article, the next time you do such and such, etc). I’ll often use the end of the article to assign “Homework” and then outline specific steps that the reader should take, in order, to apply the information from the article.

An example of an article that gives action points at the end:

Article Marketing Success: Inspiring Your Readers To DO Something!

Encourage the reader.

This is one of my favourite approaches–I like to leave the reader with the thought that they really can do the things that the article outlined, or that they can see real change if they apply the information in the article.

You can see that a big concern when writing the article is trying to get the reader to apply the information. It’s rather like having a can of paint–it doesn’t change a room until someone opens the can and applies it to the wall. Until your reader gets the motivation to “open the can and paint”, the article’s usefulness is limited.

What’s the best way to get anyone to do anything? Encourage them. Here’s an example from one of my articles:

7 Tips That Will Improve Your Writing

Ask A Question.

A concluding paragraph doesn’t have to be 5 sentences long–it can be just one or two sentences. Sometimes you may wish to end your article with a question that asks the reader which of the tips in the article he’ll apply first, or something similar. This is another subtle way of getting the reader to take action.

Avoid questions that can be answered with a “yes” or “no”–you are trying to engage the reader and get him or her to think and make a decision. You can say “Which of these tips will you apply in your next article”, or something like that.

The article I listed above also uses the technique of ending an article with a question, as well as offering encouragement, so feel free to take a look at it.

You can combine techniques.

You can recap and encourage, or encourage and ask a question, or recap and ask a question. You may also think of some other ways to end an article naturally.

How do you like to end your articles? If you have any other strategies you use for your closing paragraphs, please share!

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3 Responses to “Article Marketing Tips: How to End an Article Naturally”

  1. Garrett Sutton forwarded your article to me. I love the ideas. Thank you so much! I am defnitely thinking about press releases now, which I never have before. Do you recommend a press release service to use? Thanks!

  2. Sir,
    I am following your training and learning a lot.
    Reading is very essential for regular writing. I use my free time apart from other works to read the good books.
    I sure that I will continue my writing.

    with regards,

  3. Steve Shaw says:

    @Brandi MacLeod: Hi Brandi,

    You’re very welcome. As far as press release services go, I’d recommend Webwire ( –we’ve had good results with them.

    I’ve also heard good things about PRWeb ( but haven’t used them personally, other than a few years ago.

    I wouldn’t recommend free press release services, simply because they’re free and unlikely to bring any real benefit.

    I hope that helps!

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