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Article Marketing Tips – How To Write an SEO-Friendly Article
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This is a quick tutorial on how to use the keyword research you’ve done for your website in your article submissions.

Of course, before doing any of these article marketing tips for writing an SEO friendly article, you need to do the keyword research. If you’re not sure how to do that, here are some resources that teach how to do keyword research.

Once you have that info, here are the basic steps for creating an SEO-friendly article submission:

1 – The title:

The title should reflect the topic of your article. In doing your keyword research you came up with two different types of keywords: main keywords (2-3 words long) that you want your website to be ranked highly for, and long-tail keywords (3-8 words long) that you want your articles to rank highly for.

The long-tail keyword phrases will be used for the topics of your articles.

Use the keyword phrase that you’re targeting in the title, preferably at the beginning of the title. Of course this means that your title must be grammatically correct and free of spelling issues. The keyword phrase has to make sense in the context of the title and be grammatically correct.

2 – Article body:

The selected keyword phrase should then be repeated within the first paragraph of the article (or depending on how it’s structured, within the first 3-5 sentences). Sometimes paragraphs can be very short, so it might be better to go with the sentence guideline. Again, the phrase should read naturally.

I see some articles that are peppered with a certain keyword phrase, and the result is very conspicuous. You want to stay away from that tactic, as it diminishes the quality of your content and is a turnoff for publishers and for readers.

You don’t need to repeat the phrase throughout the article, but you will likely find that in writing the article that variations of the phase naturally pop up here and there in the article. That is fine and as it should be–if you’re writing about a topic, it’s only natural that you will mention the topic from time to time in the article.

It should appear natural though–there is no need to repeat the same phrase over and over again or to try to make the phrase fit in sentences where it obviously doesn’t go. Publishers are particularly sensitive to this, so they will likely pick up on what you’re doing if you try it.

Keyword Density:

Some publishers even have a keyword density indicator that they use. That means that they will only allow any word or phrase to appear in an article up to a certain percentage. Once you go over that percentage, they may automatically decline the article for keyword overuse.

One way to help get around this is just to write naturally and let your keyword phrase appear where appropriate in your article. It doesn’t always have to be the exact phrase either–it can be a semantically related version of the phrase.

So, if your topic for your article is ‘how to sail a boat’, you may naturally mention ‘sailing boats’, ‘sail boat gear’, etc. in the article.

3 – The resource box:

The resource box is the place to use your main keywords (rather than the long-tail keywords that you focused on in the article). Use the HTML resource box to hyperlink the main keyword phrase that you’re targeting for that particular resource box.

Remember to alternate your phrases–don’t use the same one for every resource box. It’s good to have a list of main keyword phrases (those would be the ones you want your website to rank highly for) that you’ll alternate using in your resource boxes.

To recap, here are the main things to remember:

  • Always use proper grammar.
  • Always use correct spelling.
  • Be sure that the keyword phrase makes sense in the context of the sentence.
  • Don’t be repetitious, peppering your article with the phrase.
  • Write naturally–it’s okay to have variations of your phrase in the article.

SEO friendly articles should not appear vastly different from “regular” articles in the eyes of your readers. No one should be able to tell that your article has been optimized. Search engines will be able to tell and that will help them to classify your website more easily, but an SEO friendly article should just read as a quality piece of content.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


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