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Article Marketing Tips: MORE Help For Newbies with Internet Marketing
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When you have a new website or are marketing your website for the first time, figuring out what online marketing tools to use can be a bit confusing. What are you supposed to be doing and what will make the biggest impact?

Last time we started by talking about article marketing, which is a marketing tool that is tried and tested and can be very effective at helping impact the search engine rankings of your web pages. It’s also a great main marketing tool that will help you establish your reputation online and make connections with potential customers.

But there’s more to think about–it’s not too hard, I promise! Here are a few other things to consider when marketing your website online…

A varied link profile.

What does that mean? It means that having all your links come from one type of site – eg. links just from article directories – is going to look increasingly suspect to search engines.

You can certainly get a varied link profile through (we submit to publishers with several different types of websites), and it should be an essential part of any link building strategy – but I’d strongly encourage a wider strategy to supplement it. You should be looking at the following too:

  • Build up links through press releases too – one thing I’m currently doing is to further leverage existing articles by adapting them to press release style, and then releasing them as press releases
  • Start doing videos regularly – you can base videos on previous articles too, submit them to video sites such as YouTube, and get backlinks there too (as well as then add those same videos to your site for further value-added).

NEW! At, we’re now producing videos for our members for use in their own businesses. This is a really easy way for you to leverage your existing content and take advantage of all the benefits of video marketing.

Build up the quality of your own site.

This is one thing that newbies often overlook, but it’s absolutely crucial! Building up the quality of your own site, i.e. the value you offer to users, means:

  • People will start linking to you quite naturally … really those are the best type of links you can get.
  • You have a lot more to link back to on your site from your backlinking activities – it’s a bit restrictive if you can only link back to your main page, your privacy policy and your ‘contact us’ page! I’ve said it before and I’ll say it again – the easiest way is to add a WordPress blog to your site. It’s relatively easy to set up, and easy to use in continually adding value to your site through newly created blog posts on your topic.

The most important thing by far is to concentrate on building up the quality of your site so users have a great experience when they come visit – everything else should start from there.

SEO activity should supplement and build on that, it should not be a replacement or substitute for your lack of a decent website, i.e. one that offers a good user experience and encourages them to stick around and return.

And when you are adding content to your site on a regular basis with the aim of building the value of your web property long-term, your distributed articles simply leverage the content you are adding to your site on a regular basis anyway.

Should you do social media?

Yes, and you can integrate your article marketing and blog activities in your Facebook and Twitter (and other social media) accounts. If you use a service like TwitterFeed or Hootsuite, you can almost put your social media marketing on auto-pilot.

Baby steps…

Overwhelmed yet? Please don’t be. It may sound like a lot, but when you break it down into pieces everything I’ve covered here is all quite doable.

Let’s recap:

Step 1: Build up the content on your own site. Â Ask yourself: “Is my site worth a top 10 ranking in Google?” If not, then what do you need to do to get it there? Consider setting up a blog as part of your website (and update it regularly) as a smart way to build upon the quality of your website. You can also bounce your article ideas off of your blog posts, so that you’re almost “killing two birds with one stone”.

Step 2: Start doing article marketing. This can be one of your major marketing techniques that you use over the lifetime of your website. Start by writing articles on your general niche–here are some tips on how to write free reprint articles.

Enlist the services of–using an automatic article submitter is really the only effective way to distribute your articles.

Step 3: After you submit your article to, you’ll be given the opportunity to have us turn your article into a video, which you can then submit to YouTube and other video services.

Step 4: Turn your articles into press releases and submit them to press release services. I’ll be giving a tutorial on how to do that soon.

There’s one last thing you need to do– Keep it up! One thing that trips a lot of people up is simply sticking with it. It takes time to get a multi-faceted online marketing campaign going full throttle, but you can do it. Even if you stumble, pick yourself back up and start again.  As Winston Churchill said, “Never, never, never, never give up!”

Do you have any questions?

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

One Response to “Article Marketing Tips: MORE Help For Newbies with Internet Marketing”

  1. Isaac says:

    For what I read of these articles, the articles were very important to the person who is considering to share their own knowledge of what they know about, and give it to the world.

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