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Article Marketing Tips For A Fabulous No-Brainer Resource Box
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One of the biggest mistakes I see people making is in using a thrown together resource box.

The article is for the reader–that is where you “give”. The place where you get to “take” is your resource box, where you can give some bio info about yourself and try to entice the reader to click the link to your website.

It is a shame to go through the effort of writing a great article and then to have a resource box that looks like an after-thought. Your resource box should be a pre-thought. You should figure it out before you submit your article.

With that said, how much time do you think I spend on my resource box when I’m writing and submitting articles each month?

Practically none.

Yes, that’s right. I do not exert any brainpower at all on my resource box when I’m writing and submitting articles.

Sound contradictory?

It isn’t. Here’s how I accomplish this…

Tips For A Fabulous No-Brainer Resource Box

Step 1: Keyword Research

I recommend that you do keyword research and select several keywords that you would like to target. These are words that you would like your website to rank highly for when people in your target market do Google searches.

Not sure about what keywords are and how to use them? Check out some of our other posts on keywords.

Step 2: Write your resource boxes.

So, if you have, say 8 keyword phrases that you are wanting your website to rank well for, then you create 8 resource boxes each using one of those phrases.

And this is the important bit – for each resource box, you create an HTML version of it too, where you link the keyword phrase you are targeting back to your website. This is where a lot of the magic of article marketing comes from – the keyword phrase you are linking back to your site helps Google understand what your site is about and adjust its rankings accordingly.

And ensuring that you are targeting different (but largely related) keyword phrases means it stays looking natural to Google. (You might however like to more frequently use certain resource boxes, depending on the importance of the keyword phrase you’re linking back with … the important bit is just to vary it a bit)

Note however that not all publishers we submit to accept the HTML resource box, in which case we send the text one that you created – it still has value as a link back to your site.

But for all those publishers who do accept the HTML resource box, we’ll send them the version you’ve created, which is a more powerful link as you’re linking with a keyword phrase rather than a straight URL.

It is optional to create a HTML resource box for your article, but I would strongly recommend that you use it and take advantage … otherwise you’ll be missing a lot of the benefits of article marketing that would otherwise be yours.

If you are still not sure of the difference between a text resource box a HTML one, I’ll put some resources at the bottom of this post to catch you up to speed.

Step 3: Enter your resource boxes into the Resource Box Manager

I just use a special tool on the article submitter, and it saves me bunches of time. It is called the Resource Box Manager, and it allows you to store several different resource boxes and easily pop them into your article submissions.

Here is more info on how to use the Resource Box Manager.

Step 4: Then, choose a resource box for each article–what a no brainer!

Since I have entered all of my resource boxes for my keywords into the resource box manager, I don’t have to type anything at all into the resource box field when I am submitting an article.

When I first open the article submission page, my default resource box is already in there. If I want to use one of my other ones, then I click on “Choose resource box” to see my other resource box options.

I know that when you get to the point of submitting your article that you just want to get the deed done–you don’t want to take the time to start writing resource boxes. That is why so many resource boxes are sloppy–they were written at the last minute.

Do yourself a favor: pre-write your resource boxes and use the resource box manager to store them. Then, when you are submitting articles coming up with a resource box is a breeze.

In case you are not sure about the different types of resource boxes, here are some resources to catch you up to speed:

Some Helpful Resource Box Info

What Is The Best Type Of Link To Use In My Resource Box?

What Is An HTML Resource Box?

How To Create An Advanced HTML Resource Box

What Are Links and How Do You Get Them?

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

4 Responses to “Article Marketing Tips For A Fabulous No-Brainer Resource Box”

  1. Jennifer says:

    Hi Steve,

    I have a question…are my links any good when someone publishes my articles from directories, and they only copy and paste the text version and do not edit and hyperlink my links? I know I am not getting any link juice for my keyword, because they have not hyperlinked it to my page…but what about the domain URL? It is static, not hyperlinked too.

    I get really annoyed, but if I thought that I might be benefiting just a little, I will stop losing sleep over it.

    Have I made any sense here? I hope so.

  2. Steve Shaw says:

    @Jennifer: In order for the link to be worth something in Google’s eyes, it must be an active hyperlink (if someone clicks the link, it will automatically take the reader to your site).

    Whenever a publisher republishes your articles from a directory, they are required to include an active link and make your resource box look just like it appears at the directory.

    If you find any publishers who are not doing that–who are not giving you active links–then you might want to contact them and ask them to either make the link active or remove your article from their site.

    The link is what you get in return for your article–publishers need to give you the active link.

    Jennifer–most publishers should do the republication correctly. If you are finding any publishers who are not, then they should be in the minority.

    Are you submitting manually? If so, then it may be impacting you more since you get fewer republications when submitting manually.

    When submitting automatically, it may happen now and then, but you are getting so many republications where it is done correctly that the few renegade publishers who do not include the active link do not make a difference.

  3. Jennifer says:

    Thank you so much for giving such a great explanation. Everything you said is exactly what I thought. You are right, I seem to get the renegade ones and unfortunately they often rank above my own original article!

    I have contacted some of them in the past, but I have had no response and have not taken it further with their web hosts etc.

    As far as submitting manually, yes I do and I have mainly done so through a couple of the top article directories. I have been researching further on finding a better way of distribution and getting more backlinks…which is how I found you.

    Your response certainly has made me think its time to make some changes and maybe go the automatic way!

    Thanks again, very much.

  4. Steve Shaw says:

    @Jennifer: You are very welcome. If you need anything else, just let me know.

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