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Article Marketing Tips: What If You Feel Like You’ve Run Out Of Writing Topics?
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It helps to approach your article writing like a magazine...

I received this question from a reader about creativity and coming up with fresh article ideas :

Do you ever wonder how many slices you can cut the cake up into?

Your subject here is all about article marketing &, I must admit, I am surprised how you keep on coming up with another topic / angle to talk about!

When we’re writing articles, surely there can only be so much to discuss before everything has been covered?

That’s a great question–here’s how I like to think of it…

Think Like A Magazine Publisher

Imagine a magazine that gets produced every month. Each month there are several articles written on various aspects of the general topic. Usually, in a magazine they’ll have recurring sections–sections where they answer reader questions, sections where they teach how to do this or that.

Then within each section they need to come up with ideas every month for new articles.

When they start the magazine, they do it with the intention of publishing new articles each month–there isn’t a point when they think, “I guess we’ve covered everything about Gardening now, so we can just close down the magazine.” Their challenge is to always come up with fresh articles that their readers will be interested in.

Take a Different Angle

Having an article marketing campaign is like that–there are likely certain recurring sub-topics under your more general niche that you write about. The trick is to keep on coming up with ideas. If a magazine can do it, it’s definitely possible. You just end up going deeper and deeper on your topic, teaching things in different ways.

You might teach the same thing using several different methods–creating different articles on the exact same topic. For example, I answered the question “What Is A Link?” here and here.

It’s the same article topic, but two different approaches to answering the question.

Break Your Topic Down

One thing you may want to do is think about your overall niche, and then break it down into departments. Then, you think of topics under those sub-topics.

For example, my “departments” may be:

  • Article Marketing in general (big topic)
  • How to write articles
  • Productivity for writers
  • How to construct resource boxes
  • How to find article topics
  • SEO article writing (keyword research, writing using keywords, creating titles that appeal to search engines, how to make resource boxes that make the most of your keywords, etc)
  • Local business article writing
  • SEO aspects of article marketing

and so on…

Do the same with your own niche.

Keep On Learning…

It also really helps to be very active in your niche and constantly trying to do and learn new things. As you learn and as you break new ground in your niche, you can pass along your new knowledge to your readers. Also, there are likely changes in your niche, so things probably don’t stay the same–you grow along with your niche and your articles reflect that.

Next time we’ll continue with this topic, and I’ll try to give you some other ways to approach writing articles over the long term. It’s something that is a stretch for most of us–you probably aren’t used to writing on the same topic over the long term, and it’s natural to wonder if it’s even possible.

It is possible! Not only is it possible but many people do it on a daily basis. From my own experience and with my clients, I see it happening all the time. More on this next time…

Until then, do you have any tips to share that you’ve picked up for writing articles over the long term?


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4 Responses to “Article Marketing Tips: What If You Feel Like You’ve Run Out Of Writing Topics?”

  1. Nick says:

    Hi Steve,

    I particularly enjoyed this article! One of the main reasons that I enjoy your blog so much is the constant frequency that you produce such great content!

    When you say…”It is possible! Not only is is possible but many people do it on a daily basis. From my own experience and with my clients, I see it happening all the time. More on this next time…” by that do you mean you will be sharing with us some of your favourite blogs?

    Regular, great content is a must & a true skill I would like to see some of the blogs you follow & your reasons why please.

    Thank you & take care
    Nick

  2. Meg says:

    I just found your blog and am catching up on the RSS feeds. I know this post isn’t real new but I have a couple of ideas for people who might be stuck.

    The first is, write one of those articles that has points to it – like “6 ways to…” – and then write an article about each of the points. I’m probably going to do something like this myself with one of my articles. I like this because not only do I get more articles, I get to cover in detail some subjects I’ve only been able to touch on in the first article.

    The other suggestion is to use keywords. Even if you’re not focusing on SEO, use one of the keyword tools, like Google’s, to find related topics that you could write about.

    And actually I just thought of another one. Check out a forum or Yahoo! Answers. You can find questions about your topic that you can answer in an article, but if you don’t even have a topic you might get some ideas just from the questions.

    I have several niches that I write about but the main one is crafts, and I have so many ideas for what to write about that I started a To-Do list so I can keep track of them.

    I hope that helps.

  3. [...] would like to give you some article marketing tips that will reframe your thinking. If you think about your topic in the right way, you can write [...]

  4. [...] would like to give you some article marketing tips that will reframe your thinking. If you think about your topic in the right way, you can write [...]

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