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Article Marketing Tips – What is an Article Writing Niche?
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Are you a specialist?

When beginners are looking for article marketing tips, probably the first question they ask is, “What should I write about?”

My answer is always the same: You should write about your general niche–the general topic of your website.

Let’s say that you are a dentist and your website is for your business. If that is the case, then all of your articles would be about oral health care.

If your website is about scrapbooking, then all of your articles would be on various aspects of that topic.

The general topic of your website is your article writing niche.

What if you are still deciding on the topic of your website?

Obviously, if your website is for your established business, then your website must be on the same topic as your business.

But what if you are starting from scratch and are trying to decide on a website topic?

How broad or specific should your topic be?

Wikipedia defines a niche as being “a focused, targetable portion (subset) of a market sector.”

Let’s think of it in terms of medical doctors–the very largest “market sector” would be the doctor who covers the whole body. This would be an Internist or a General Practitioner. Because this doctor is focusing on such a large area, it is hard for him to have really in depth knowledge of any particular area of the body.

If a patient has a problem with his shoulder, the general doctor might refer the patient to an orthopedist. If he has a patient who is pregnant, he would refer her to someone who specializes in pregnancy and baby delivery. If he has a patient who needs surgery, he would refer to a surgeon, or even a surgeon who concentrates on a very specific area, such as a brain surgeon.

The general doctor has a very wide area of interest, and the specialists have smaller areas of concentration (niches).

Some doctors may get extremely focused in their area of specialty, such as a pediatric cardiologist.

This is sort of how websites work.

Are You A Specialist?

When you have a website, it’s a good idea to specialize in a niche (a smaller targetable portion of a larger market sector). The more specialized your website is, the less competition you will have, and the easier it will be to get a foothold in the search engines for that topic.

If your website niche is ultra specific–let’s say it is a site devoted to selling a particular toy that you invented–you will have to be more creative in your choice of article topics.

As always, you will want to do keyword research for terms that are related to your product or service, and then use that information to create article titles and topics.

I’ll use myself as an example–I invented My website is for my specific product.

I have a very targeted niche–my product is an article submission service. This article submission service niche exists within the larger niche of article marketing. And then article marketing exists within the still larger niche of SEO (search engine optimisation).

When I look for keywords, I look at the super specialized niche having to do with article submission services and also within the larger topics of article marketing, SEO, writing, and other more general topics. I look for keywords related to my niche that my potential customers might be searching for in Google.

When you get a good list of long tail keywords (longer phrases that are very specific, usually 3-8 words long), then you have a ready resource for generating article topics around your specific article writing niche.

What is your article writing niche?

I ask this to get you thinking–do you know what your niche is?

If so, I’d love to hear about it in the comments.

Related Resources:

How Long Should My List Of Keywords Be?

Photo credit:

Anatomy: Figure Drawing by Philip Bitnar

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2 Responses to “Article Marketing Tips – What is an Article Writing Niche?”

  1. Mark Demers says:

    I`ve been wanting to set up a blog on my site in the green alternative energy niche. I do reviews of many different products in about 4 niches but green alternative energy is my passion so i will blog on this.. The blog app. that comes with my website (not WordPress)has no way of inserting a link other than creating pages and using iFrames to display those pages on the blog page . Seems like a lot of work just for that . I believe i`ll go to Google and get myself a real blogging system that uses WordPress.
    Great article – thanks for the read.

    Have a Great Day !

  2. “Great article Steve, I wish you and your family a “Merry Christmas”.

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