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Article Marketing Writing: How To Make A Quilt (Or An Article)
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Have you ever looked at a beautiful patchwork quilt with all of the different colors and designs of fabric in different shapes and sizes, all coming together to form a harmonious piece of practical art?

When I look at something like that, I wonder, “How in the world did they do that?”

It seems so complicated and intricate when looking at the finished piece that it’s hard to imagine how it got to that point.

I was talking to a family member who is a beginning quilter, and the way she had been taught to work was in “blocks”. The quilt design was broken into, say 30 blocks, and all she had to do was take it one block at a time and piece together the bits of fabric required of each block.

Then when she got all of her blocks sewn, she simply pieced the blocks together, and the end result was a beautiful quilt.

It became much simpler for her taking that approach, because she only had to work with a relatively small section at a time. What was once a confusing, complicated design became much more user friendly once it was broken down into pieces.

I think the same approach can be used when writing articles.

As you look at the article creation process with beginner eyes, it may look complicated just like when you’re looking at a patchwork quilt. You may not know where to start.

But, if you break the article creation process down into “blocks” of work, it becomes quite simple. Here are some steps on how to do that:

1 – Look at samples.

If you’re new to article marketing, your first step will be to look at some free reprint articles. You can see articles on pretty much any topic at our article directory. Looking at other people’s articles will give you an idea of what is possible and help guide you on how to create your own unique article.

2 – Work in blocks.

Just like with the quilt, you’ll have a much easier time if you break the article creation process down into smaller pieces. You have your resource box and short description (article summary). You also have your article, which can be broken into smaller segments: the title, Â introductory paragraph, supporting paragraphs, and concluding paragraph.

3 – Use a “design wall”.

The quilt loving family member I was telling you about has a large piece of flannel hanging on the wall of her sewing room. After she’s pieced together the fabric that forms the blocks, she adheres the block to the flannel to see what it looks like in relation to the rest of the quilt. The design wall helps her get a good preview of what the finished quilt will look like, and she still has the freedom to make changes before its all sewn together.

You can do that too with your articles. I know writers who print out their first draft and then use a scissors to “cut up” the article so that each paragraph is on a different piece of paper. Then they piece the article back together, sometimes switching paragraphs around or making notes of information to add.

Of course you can try to do this on your computer in a word processing document as well.

4 – Create a foundation.

I have heard that when creating a quilt that the solid color fabrics are sort of like the foundation–they are usually the main portion of the quilt, with the printed fabrics making up a smaller percentage.

So, when designing a quilt you start with the solids, use them as a foundation, and then add prints.

You can take a similar approach with your article–start by writing your basic “must include” information. Â Your article may not look flashy on the first draft because you’re just trying to lay a foundation. On subsequent drafts you can add points and details with more flourish and finesse.

5 – Stand back and look at your “design”.

Just like it’s necessary for a quilter to use that design wall to preview how things look, so an article writer will also want to stand back and look at each draft.

You will find yourself reading and re-reading your article to the point where you almost have it memorized. When you get to the point where you think your article is just perfect, then it’s time to “stand back” even further and put your article away for a day or so to give your mind a break from it.

6 – Trimming up loose ends and pressing.

When you’re making a quilt, there is the constant accumulation of dangling threads that need to be snipped off and seams that need to be pressed. There are similar issues when creating an article. Your article will look “rough” until you polish it up.

In the previous step you stood back and looked at your design (the way your article is written and organized). You took a break from it for at least 24 hours.

When you come back to your article you’re able to see it with fresh eyes. The next stage is the editing and proofreading stage. You need to “trim up” your article before it’s ready for the world to see.

You look for grammar and spelling issues, as well as awkward phrasing or parts where more information is needed (or information needs to be removed).

I think that’s where I’ll let this metaphor rest :) . You get the idea–break your article creation down into smaller steps and it will be much easier. Think of it in terms of creating something unique, like a quilt.


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