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Bring on your article marketing questions…
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Any questions about Article Marketing?

Any questions about Article Marketing?

I like to regularly solicit questions from people about the topic of article marketing, because there are questions that you are wondering that I would never think of.

I remember recently someone asked me “What is a link?” and asked me to explain it in non-technical language. I thought, “Sure, might be a good post on the blog. Maybe a few others are wondering the same thing.”

Turns out that many others were wondering that question as well. (And if you are wondering what a link is, see my non-techie explanation.)

My point is, I really want to be sure that I’m serving you in a way that is most helpful to you. If you have any “how to” or “what is” questions surrounding article marketing, please chime in below in the comments.

Specific questions to get you thinking:

What is your biggest challenge with article marketing?

What new thing would you like to learn about article marketing to up your game this year?

Is there anything that you have wanted to try with article marketing that you just weren’t sure how to do?

Or any questions (none are too basic) about the overall topic of article marketing?

Thank you very much for your input!

Photo: Question marks on the wall

Update: Thank you for your questions in the comments! I am working through them–some I will answer in the comments, but others are on a meaty enough topic that I may answer them in an upcoming post. Thank you for your patience as I work through them.

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

26 Responses to “Bring on your article marketing questions…”

  1. Christian says:

    I would like to know how article marketing can hep if you have only a regional service.

  2. Steve Shaw says:


    That’s a great question, and article marketing is an excellent tool for increasing targeted traffic to website that promotes a regional business.

    I’ve written a few posts on this topic (and have a few more that will be coming out over the next few weeks). Here is one to get you started, and please stay tuned over the next week or so for the other posts on this topic:

    How Can Article Marketing Help My Local Business?

    Can You Attract Local Customers To Your Business By Submitting Articles?

  3. George Torok says:

    Should I bookmark my articles after they have published on the articles sites? If so, which bookmarking sites should I use?

  4. Steve Shaw says:

    @George Torok:

    I just want to say this about bookmarking–

    Social bookmarking sites are created for the user, for the person who is looking for great content online, rather than for a person to market their own content. Other people can see what web pages you’ve bookmarked, and they might start to doubt the objectivity of your recommendations if all of your recommendations are for your own articles!

    Also, most bookmarking sites have rules, and promoting your own content is a no-no that may get you sent to the principal’s office (or result in your account being closed).

    So, I would advise to let the social bookmarking work in a natural way. Write high quality articles and then let others bookmark your articles.

  5. Ray says:

    Would you kindly comment on this “Aricle Spinning” issue:

    Matt Cutts, Google’s own senior SEO expert, has made it abundantly clear on numerous occasions that as long as article authors place their articles on their own site first, and wait until Google indexes that page, Google knows the original author / original url.

    In this way, the page url will appear in the rankings (rather than any of the duplicate articles) … and moreover there is no “duplicate content penalty” when it comes to article syndication.

    In the light of this, would you kindly explain the value of Article Spinning?

    Thank you,

  6. Steve Shaw says:


    What you want is for those pages that are displaying your syndicated article to also have value. If these pages simply display content that is already on your own site, the link value will be minimal. By making sure those other pages displaying your content display different content, those pages will have value too, giving the link back to your site value, with all the benefits that can bring you. Hence the value of article spinning, as each site displaying your content can potentially show a different version of that content.

    While there is no duplicate content penalty per so, the ‘penalty’ is really in that you are not getting the value from those pages displaying your article that you could otherwise be getting, if they are all displaying exactly the same content.

  7. David says:

    Many articles appear to be manufactured and are not natural. Authors often lack journalistic skill and churn out articles in the hope that online publishers are so desperate for content that they will use the articles irrespectively.

    As space fillers I guess that some of those articles are OK if a publisher really does not care about what content they publish on their website pages.

    However, only well written and interesting articles that are worth reading will be posted on pages at highly ranking websites.

    When Charles Dickens wrote serialised installments of the Pickwick Papers for a newspaper, people would wait outside the news agency for the newspapers to be delivered. Tthe news agency would then often sell all of the copies of the paper within a few minutes.

    Today by comparison, newspapers (if you can call them that) are often given away for free, and potential readers often refuse to take them because the content is so bad.

  8. Steve Shaw says:


    Yes, articles should all be of high quality–not manufactured or unnatural looking. High quality publishers desire high quality articles.

  9. Doc says:

    How seriously should we be concerned with duplicate or varied versions of articles submitted to various article distributors?

  10. Steve Shaw says:


    From an search engine’s point of view, placing articles automatically all over the net is not much different whether done automatically or manually. Even when done automatically, the articles can take a while to appear as sites approve and publish the articles in question.

    Neither should article submissions be seen as some sort of underhanded tactic – it’s not, article submissions simply involve sharing content legitimately with other sites on the web who wish to publish it.

    Press releases work in a similar way, and a whole load of other online content is syndicated too, not just article submissions.

    While the search engines don’t see it as a problem if sites contain the same content, this doesn’t mean that they want to show their users the same article on a ton of different sites in the search results; they want to show a variety of different content that may be helpful to the user.

    So they do recognize duplicate content, but that doesn’t mean they penalize sites because of it– syndicated content plays a big part on the web and how the web works (eg. RSS provides an easy method to spread syndicated content).

    Article submissions increase your chances of one of your articles showing up on one of the sites on which it is published when a user searches on a particular topic. The more articles you have out there, and the more sites your articles are published on, the more chances you have that a search engine user will click to read your article when searching for something.

    So, I haven’t noticed that the duplicate content issue plays that big a role in a website’s results, but knowing that some people are very concerned, we do offer a free tool to the members of called ArticleLeverage, which allows the author to create unlimited variations of their article, which decreases the amount of duplicate content.

  11. Scarlet says:


    The few things I would like to know about article marketing, is one, how to come up with new material when you think you’ve said it all.

    I write about Disney dining and I find myself running out of ammo sometimes. I’m not sure if I’m doing enough research, but it’s getting challenging.

    Two, how many articles ahould I submit a day to get good traffic coming through? I’m submitting to ezine articles, and I just wanted to know if one article a day is good enough.


  12. Steve Shaw says:


    Coming up with new article ideas is always a challenge! :) No matter what your topic is, sooner or later you will think, “Maybe I’ve written about everything on my topic that I can.”

    Scarlet, here are some of my techniques and tricks for coming up with new article ideas:

    Use an article writing template.

    Here are 25 article topic ideas.

    And here’s a big resource:

    Article Writing: How To Find Great Topics

    And you had asked how many articles you should submit a day to get good traffic coming through–it depends on if you’re submitting manually (as it sounds like you are) or automatically.

    This blog is associated with my business,, which is an web based article submission service. When one of our members submits an article to us, we distribute it to tons of targeted publishers. Because of the widespread exposure, our members do not need to submit as many articles as people who are submitting by hand to one or a few sites.

    When submitting through an article submission service where each article gets incredible exposure and is published at many websites, you only need to submit 8 articles a month per website. Anything more than that is overkill, in my opinion. And remember I’m speaking of submitting automatically, not manually, and I’m also referring to submitting articles over the long term. So, it would be 8 articles per month per website ideally for the lifetime of your website.

    If you would like to save some “ammo” :) and write fewer articles that are accomplishing as much or more than daily submissions, then start using an article submission service, such as If I had to write an article every day, I would be hard up for ideas too!

  13. carolyn says:

    What is the rule about repetitive titles? I have several articles on the same topic. One has received more traffic than the others. Should I write more with that title, or very nearly the same title?

  14. Steve Shaw says:


    There may be something about that one title that struck a cord with your readers. It is hard for me to really answer this specifically not knowing the article title, but that title may offer clues to what appeals to your readers. It might not be the title–it might be the specific topic that you covered in that article.

    As for the rule about repetitive titles–you should not use the same title twice, and all of your article titles should be specific to the subject of your article. If you find that one title has worked well, resist the urge to duplicate that title. Each article should be unique, on a new aspect of your topic, and your title should be a reflection of what the article is about.

    But try to explore why that one title that did so well for you–

    Maybe you put your keywords at the beginning of that title.

    Maybe the specific topic that you were writing on is very compelling to your target market and you need to explore that specific topic further.

    Maybe the title was in a specific format (perhaps a question title).

    Maybe the title was a Top Tips or a How To title, and you can write other articles that are also in that same genre (although different from the first article).

    There could be many reasons one particular article did well–you can play around with future titles and articles to experiment with the different aspects of that original title/article.

    Here is a post that might be helpful to you:

    What You Can Learn From Your Most Popular Articles

  15. Chip Cooper says:

    I usually distribute articles the “fast” way (I believe its over 2 days or so).

    For the last one, I selected the “slow” (recommended) way, over several days, and after 5 days, the distribution is only 18% complete.

    Why is the slow way recommended?

    I’m almost ready to publish another article, and the last one’s not even 50% distributed. What should I do?


  16. Steve Shaw says:

    @Chip Cooper:

    The reason why ArticleTrickle is recommended (trickling out your articles rather than submitting them all at one time) is that the gradual distribution allows you to build links more slowly and more organically. There are SEO benefits to having the articles submitted gradually.

    You do not have to wait for one article to finish distributing before submitting another. You can have articles in various stages of distribution. Go ahead and submit your next article, and use whatever Trickle rate you’d like. It is fine to have several in the distribution process at the same time.

  17. Doris says:

    What do I do to post my blog within an article and the public click on it? I mean whenever I post it within an article it never opens. So how do I do to make it open within an article?

  18. Steve Shaw says:


    It sounds like you’re asking about posting your own article on your own site, and a basic answer is that you need to hyperlink the website address to make it clickable. In most blog platforms there is a “add link” icon that you can click to add your fully qualified URL and make the link clickable.

    But about posting a link to your site when submitting to an article directory–if you are submitting to most article directories, you can put a fully qualified URL in your resource box and it will be immediately clickable. When I say “fully qualified”, I mean that the website address has http at the beginning.

    For example, this is a fully qualified URL:

  19. I am wondering what the best way is to get exposure for an article? Is it to just submit it to or to use a software submitter tool to submit to hundreds of directories? If so, what is the best software tool?
    Thank you…

  20. Steve Shaw says:

    @Michael Cordova:

    I recommend using This is my service and it is an web based automatic article submission service. This will allow you to reach many more targeted publishers than you could ever reach by submitting manually or by submitting to only one publisher.

    Using also means you don’t have to submit as many articles to see results, which saves time and effort.

    Because we submit on a large scale, you can see excellent results with just 8 articles a month. We allow unlimited submissions, but for best results we do recommend submitting 8 articles per month per website that you are marketing.

    So, submitting with increases your exposure, saves you time and effort in multiple ways (you don’t have to submit manually to multiple directories, and you don’t need to write as many articles), and maximizes your results.

  21. Dennis Cook says:

    How can one write an article about a specialist subject , say article writing and still promote your business, say holiday acommodation, other than the resource box ?

  22. Steve Shaw says:

    @Dennis Cook:

    Let me see if I’m understanding your question–you would like to write an article on a topic that is outside the niche of your website?

    If your website is about holiday accommodation, then your article should be related to that topic in some way. You would only write about article marketing if your site was in some way related to article marketing.

    Here’s why:

    By linking back to your site from the resource box, you’re telling Google what your site is about (not the article itself), and you’re trying to get traffic through an increased ranking on Google for your site under your main keyword phrase(s).

    The significance of that link is also increased by the context in which it is found – i.e. you’re writing about your niche in the article, and then linking to a site that is within the same niche.

    This is a more significant link than say if the article was about article marketing, and then you linked to a site in the resource box that was about holiday accommodation. The link would be out of context, and not make a lot of sense to Google.

    For best results, always write articles on the general topic of your website.

    Here is a resource that you may find useful about writing off-topic articles.

    I hope this answers your question–if not, then please let me know.

  23. Christopher Knight urges us to write as many articles as we possibly can. You tell us that 8 articles a month per web site is enough. Could you address your varying philosophies on this question?

  24. Steve Shaw says:

    Hi Lucille,

    I can answer this one pretty easily because I think you’ve asked it before :) I’ll email you to be sure you get the answer to your question.

    But here is the answer so that everyone else can see:

    Ezine Articles is an article directory, so when you submit an article there you are only submitting to one place., on the other hand, is an article submission service–when you submit your article through us, it goes out to many publishers.

    So, it’s a bit of apples and oranges–Submitting tons of articles might work if you’re just submitting to one article directory, but I doubt it would create the desired results if using a submission service and distributing widely. For example, a sudden upsurge in links could hurt your SEO, and would be damaging to long-term traffic trends; whereas a long-term article submission campaign which gradually increases links on a more consistent basis over time is likely to be more positive.

    The bright side of submitting through is that can get great results by submitting just 8 articles a month. In my experience, submitting more than that is overkill when distributing on a wide scale.

    I hope that helps!

  25. Dave Ashe says:

    I need some ideas of how to get article topics to promote my music, its one that has baffled me for a while. I have a few different artist names, but what can you write about? Similar artists?

  26. Steve Shaw says:

    Hi Dave,

    Thanks so much for your question. So, your site is about your music–you might try writing about the style of music that is talked about on your website. From looking at your site, it looks like you might be into tech music. Instead of writing about your own music, try writing on the larger topic of tech music or any other type of music that you might be writing about on your blog. Then, in your resource box you would write a short author bio about yourself, your music, and then give a link back to your website.

    I hope that helps!

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