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Using A Blog As Part Of Your Article Marketing Plan
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Article Marketing plays well with others.

Article Marketing plays well with others.

People submit articles to market their website, and blogs can also be used to market a website.

Both article marketing and blogs can be marketing tools for traditional websites, but they offer special benefits when used together.

Articles and Blogs Play Well Together

My main marketing tool for my business is Article Marketing–that is the tool that has produced the most dramatic success for me.

But I also use other secondary marketing tools which I enjoy and from which I get different types of perks. For example, one of the things I like about having a blog is that readers can leave comments, and I can reply back. My blog is like a little community hub where I can connect with readers.

Another thing I like about having a blog is that it fits so nicely with my Article Marketing plan. Here are a couple ways that I play one off of the other:

It’s easy to bounce articles off of blog content.

I’ve told you about this a few times before, but I have a process for creating my marketing content.

First, I publish educational content on my blog–I try to do 8 posts a month.

Then, I take the previous month’s blog posts and I turn them into articles. Basically, I use the blog post as an outline for the article so that the blog content is still unique. On my own site, I want to have unique content.

Then I submit the articles, and start the whole process over again the following month.

So, as you can imagine, it’s pretty easy for me to write articles because the harder work has already been done for me in the writing of the blog post–I can write a unique article pretty quickly using the blog post as an outline.

For some more detailed information about turning blog posts into articles, see these resources:

How To Use Your Blog To Generate Articles

How To Turn A Blog Post Into A Free Reprint Article

Use Article Marketing to leverage your blog.

You would do this by linking back to your blog in the resource box. If you also would like to link back to your website, it’s a great idea to use our ArticleLeverage tool drive traffic to multiple sites with just one article. I think it’s a good idea to use a single link in the resource box, but with ArticleLeverage you can create many resource boxes linking to different sites.

What do I mean by “leverage your blog”?

Many website owners use blogs to leverage their websites, because a regularly updated blog usually has an easier time of getting a higher search engine ranking than a traditional website. The reason for this is the freshly updated content–traditional websites are pretty static, but blogs are updated much more frequently.

Google values the steady stream of new content, so if you have a blog and a website, you can have an easier time impacting the search engine ranking and authority of the blog, and then use the blog to drive traffic to your traditional website. Also, the links from the blog to the traditional website can bolster the SEO of the static website.

So, in this way the blog becomes a leveraging tool–ultimately you do want the traffic to end up at your traditional website, but you can use a blog as sort of a “middle man”.

How does Article Marketing play into this?

If you have a blog you know that it’s not enough just to set one up and start posting–you still need to market the blog. Even though Google likes blogs, traffic does not come on it’s own and neither do links. You need to do something to market the blog and to get the links going into it.

That’s where Article Marketing comes in–by building links to your blog and getting widespread exposure to it, you build up the blog’s power. Then, ideally the power from the blog flows into the traditional website.

If I have a blog, do I need to do Article Marketing?

It’s very beneficial if you have a blog to do article marketing to build links to your blog, increase your blog’s authority, and elevate search engine ranking.


A blog has the same challenge that traditional websites have–getting traffic. Especially at the onset, every website owner (and blogs are websites too) realizes that it’s not enough just to have a site–you need to market that site.

Article marketing is a great tool for that, especially if you have a blog, because blogs and article marketing campaigns complement each other–they can work in coordination with each other to produce the results you’re after with not that much more effort.

If I’m doing Article Marketing, do I need a blog?

No–all you need is a website. It’s fine for you to have a traditional website and to submit articles to market your site.

That is how many business owners do things–they have a static website, and then they submit articles to build links, increase their search engine ranking and thereby increase traffic to their site.

Although blogs and Article Marketing can both be marketing tools, they work differently and accomplish different things.

If you don’t have a blog and don’t want one, then it’s fine to just stick to submitting articles–that is a great way to market your site, and it works.

But if you are thinking about starting a blog or have one already, then know that it can play very nicely with your Article Marketing campaign.

Photo by squamosity

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40 Responses to “Using A Blog As Part Of Your Article Marketing Plan”

  1. Mac says:

    I have a question about your Blog to Article process – What parameters do you factor into your choice to turn a given article from a blog post to an article? Is it personal preference, traffic to a given post, etc?

  2. Steve Shaw says:

    Hi Mac,

    Great question. I cover my parameters here.

    I turn pretty much all of my blog posts into articles because I specifically write blog content that is teaching oriented, and teaching oriented adapt readily to articles.

    I do not take traffic into consideration, except that if I have a post that is doing exceptionally well, I might turn that post into multiple articles written from different angles and using different keywords. But every post I write (with the exception of news/update posts) get turned into articles.

    Take a look at that link above to see the kinds of blog posts that do well as articles.

    I hope that helps!

  3. Hey, you stole my idea! I’m kidding.
    Great post, I love it.
    Actually, on my blog I do the same crosswork:
    - I start from an idea
    - I write an article about it, using the “ezine” style, in order to publish it on Ezinearticles
    - I separate the idea into different steps
    - I shot a video for each one of them
    - I publish each video with a short foreword as blog posts.
    - AND, after all of this, I repurpose the videos for a squidoo lens or a hubpage.
    If someone else has something to add, please share.

  4. Steve Shaw says:

    Hi Giovanni,

    That is an excellent approach. I am all for repurposing online content. In addition to the things you mentioned, I also like to organize my content into e-books or free reports on targeted topics (for special target markets). Then I give the e-book/report away for those who sign up to my list.

    If you have a blog or an article marketing campaign, it is very easy to then create an e-book or a Squidoo lens or Hub page.

    Great work Giovanni!

  5. Jason says:

    The other thing we are doing now is also taking the main points from a article dropping it into powerpoint and uploading them to slideshare, scribd, slideboom etc..

    The next thing we will work on soon is to “camtasia” the presentation into video and then post it on all the video sites.

    You can also “share” your presentation with your facebook page, and linkedin profile to name a few if you use slideshare.

  6. Steve Shaw says:

    Hi Jason,

    I love that idea–especially the video presentation. As long as you’ve gone to the trouble to create the content once, why not adapt it to all sorts of mediums? Excellent thoughts.

  7. Monty says:

    Great tips on how to leverage time and writing to reuse my original content. Thanks for the information and for making life easier!

  8. Great article and great advice. Thanks.

    I totally love the photo and the caption up at the top. Article marketing and blogs DO play nicely together!


  9. Steve Shaw says:

    Hi Lorraine,

    Thanks–You can’t go wrong with a photo of a puppy and a sheep, can you? ;-)

  10. Wow sounds like marketing articles with blogs is such a great idea:-)

  11. This is similar to something I did just a few days ago except I did it sort of in reverse. I wrote (not ghostwritten..I wrote it myself) an article titled “Stay At Home Moms Earn Money Online By Avoiding Home Business Scams” and submitted it to SYA using the Article Leverage system. In the resource box I included a link to my blog post titled “GDI-Not A Home Business Scam” which hadn’t been posted yet but I knew that it would be by the time my article hit the directories. Then I went to my word press blog admin area and created that post including the original article but with a new introductory paragraph explaining that I would first like to explain how to recognize home business scams before we discussed GDI. Then was the original article after which I had a clickable (to my GDI affiliate flash presentation and sign-up page) sub-title “GDI- Not A Home Business Scam” followed by another paragraph which showed why GDI isn’t a scam by comparing it to the categories of aforementioned types of scams outlined in the original article. Then I began with the GDI sales pitch and of course ended with the “call to action” part with a text link to the flash presentation and sign-up page for GDI. Within just a few hours of posting this to my blog I had, and even before book-marking the post to directories I had three or four comments and a few URL clicks recorded. And within just a few hours of the original article hitting a few directories I had a ping back as some one had published the original article to his Word Press blog and of course it linked back to my website and that specific blog post. Now this did make for an unusually long blog post (around 1200 words). If anyone has any ideas as to whether or not this was a good move or how I could have done it better your feedback will be appreciated. Oops..I just remembered that I still haven’t bookmarked that post..slack huh? Well here I go now bookmarking that one as well as this one.

  12. Steve Shaw says:

    Hi Eddie,

    That sounds fine–using your resource box to drive traffic to the post, and then giving more info in the post. Sounds like it stimulated thinking and got a response from readers, which is great.

    The only thing I would suggest isit’s worth it to re-work the article so that the content on your own site is 100% unique.

    It feels great to write one piece and get multiple uses out of it, doesn’t it? ;)

  13. Thank you for the great article,blog post. I was heading in the right direction and you have shown me the way to do it. Again thank you.

  14. John X says:

    Steve – clear and simple – thanks – and – yes you can’t go wrong with cute animals!

  15. [...] Marketing and Blogging: I found a good article called, “Using a Blog as Part of Your Article Marketing Plan.” This gives you some good [...]

  16. An afterthought. I hadn’t thought of the idea of using resource boxes with article leverage to link to different sites, blogs, squeeze pages, etc. I had only been changing the wording that leads up to the link to vary my resource boxes for article leverage but have been using the same links for all the article variations. Thanks for pointing this out.

  17. Steve Shaw says:

    Hi Eddie,

    Yes, that is an excellent perk with ArticleLeverage–I use it to drive traffic to multiple URLs with just one article.

    How To Build Links To Multiple Sites With One Article!

  18. hi all
    thank you for sharing your great ideas! I have recently started my blog about email branding and have planned to use it with a ‘teaching style’ in mind. Your suggestions about posting on the blog an then repurposing the content into articles is a really practical way to get into the routine of writing and maintaining it.

    Do you find Squidoo lenses to be that useful in terms of generating traffic and links back to your website? If so can you please give a few examples
    looking forward to your reply


  19. Steve Shaw says:

    Hi Malaina,

    Yes, I do find my Squidoo lens extremely helpful–actually the best perk of it is that it’s generated a lot of testimonials for in the comments section. I’ve incorporated that lens into my marketing materials because in addition to the testimonials on my website, folks can also look at the customer feedback on the lens. When I created the lens I didn’t anticipate that perk, but it’s a nice surprise!

    The lens is also a great way to introduce folks to my topic and provide a boatload of info for them in one space.

    You had also asked about traffic and links back to my website–yes, it is a good source of traffic and backlinks. It’s great for driving traffic deeper into your blog and/or main website.

    Here is an example: The Ultimate Guide To Article Marketing

  20. I think I’m having an aha moment after reading Bounce Articles Off Blog Content. I’ve maintained a blog for quite some time. It’s just been recently that I started an article writing process as part of my marketing campaign for my blog.

    I often struggle with what can I write about that is fresh, interesting and informative. I’ve tried PLR, however, by the time you must rewrite the article to make it original, unique content, I’m thinking I could have written one from scratch.

    After reading your article, How To Use Blog To Generate More Articles, I went to my blog archive and seen that I have over 500 posts. Thank you for this information. Now I’ll go back and rework my posts for articles so I can submit original articles on a more consistent basis.

    Sometimes you can’t see the forest for the trees I guess. :)

  21. Steve Shaw says:

    Hi Christine,

    Glad you found this helpful! Yes, we often have much more online content than we realize! It’s a great time saver to bounce articles off of your blog content–now you have over 500 articles just waiting to be written!

  22. Mike J. says:

    Love this place.. Great info for a newbie like me :) .

    Mike J.

  23. Steve Shaw says:

    Hi Mike,

    Good to have you here, and glad you’re finding this info useful.

  24. Warren says:

    I really like the idea of the blog t spread the message

  25. Emory Miles says:

    Awesome article, with precise relevance to my ongoing business development plans: using my hubpages to produce articles ready for submissions and other venues, including ezines.

    Keep it up, and have a great weekend!!

  26. Eleanor says:

    Eleanor Lynar, says:

    Great back-up plan that works nicely together. Thanks, I will give it a whirl.

  27. Dave Robus says:

    Thanks Steve,

    Just lately I had run out of idea’s and slowed right down on my article marketing. Your post has given me the impetus to go back to my blog and create a whole new set of articles to market my website and ebook.

  28. Rus Morgan says:

    Incidentally the domain name has changed to We found out shortly after going online that confining our output to one brand of dog was self defeating. Now this new one will express more of our feelings.
    We have not used blogs yet. When they first came on the market I said, “Here’s a flash in the pan” I certainly have to eat my words. I will follow your leads and see where it takes me.

  29. I have been using this strategy and not knowing of that it should be an intentional marketing plan. What I take away is to use the previous months articles as a guide or outline and to keep the information on my blog unique.

    Thanks Steve

  30. Steve Shaw says:

    Hi Louis–yes, the idea is to keep the content on your own site unique. Use the blog posts as an outline for the article, so that your article is not a copy of your blog post.

  31. But, I had a question Steve. How long should the blog post be as compared to the Article. I was doing both about the same. But, whether article or blog post I prefer short and to the point. 350 to 500.

    Whats your thought?

  32. Steve Shaw says:

    Hi Louis,

    I am less strict on my word count requirements for my blog posts–I tend to write longer blog posts because there are not the publisher restrictions that there are with articles. So, I tackle a topic in a blog post and just write til I’m done.

    With the articles, I use a word count limit. I experiment with different lengths, sometimes 700-800 words, and other times shorter in the 400-700 range. It just depends and I do this to 1) switch things up for myself so I don’t get bored, and 2) to see which type of posts are more popular for certain topics.

    I use the blog post as an outline for the article–usually the blog post is longer, as I tend to write ‘How To’ type content.

  33. Emory Miles says:

    Awesome article, with precise relevance to my ongoing business development plans to produce articles ready for submissions and other venues, including ezines.

    Keep it up, and have a great weekend!!

  34. Maggie Kress says:

    Great Article. I have posted both a blog and an article and thought about doing what you advised. Now I will be doing it. I am a newbie at this aand articles like this give me a lot of good insight and ideals.

    God Bless

  35. Birgit-Kaas says:

    Damn, that sound’s so easy if you think about it.

  36. Christina says:

    This is the first time
    i visited your blog came to know of it through a friend of miner . The qaulity of the posts on this site is simply amazing .
    I ll be waiting for some more great posts.

  37. chandan says:

    That’s really a great idea. I have a blog and I never thought this idea before. Now at least I can create few article from my blog itself.

    Thanks a lot for sharing…

  38. Irene says:

    Nice write up…usually I never reply to these thing but this time I will,Thanks for the great info.

  39. [...] this example is a blog post, but as we know blogs and articles are complimentary–a great blog post can make a great [...]

  40. John says:

    I never thought of putting article marketing and blogging together. Thanks for opening my eyes.

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