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Bombard Publishers With Your Articles: How To Sabotage Your Article Marketing #3
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This is Part 3 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!

Remember how we said that when you’re article marketing the first person you need to please is the publisher?

That’s right–lots of times when we’re trying to accomplish goals for our business, our focus is on ourselves and what we can get out of a situation. We try to get what we want first, thinking that if we don’t then we may be left out in the cold.

Well, article marketing doesn’t work like that.

In order to accomplish your ultimate goals with article marketing, you need to first please 2 other groups of folks–

1) The publishers and

2) Your target readers

Now, let’s embark on a very educational daydream. Let’s take a journey into the mind of a publisher…

*****

You have a quality article directory or other type of website. Your goal is to publish quality articles that your target readers will find useful. You establish a list of guidelines to help you stick to publishing quality content only, and you review each and every one of the articles that is submitted to your website to be sure that it meets your standards.

Reviewing each and every article takes time.

Some of the articles you read and you’re like, “What was this author thinking?”, and you throw the article in the trash. With some of the articles you say, “Now this is what I’m looking for–this one gets published”.

Imagine that each article that gets submitted to you shows up as a piece of paper on your desk that you need to review. You are one person, and you only have so many hours in the day, so there is a limit to the number of articles you can review each day.

If the stream of submitted articles is reasonable, then life is good–you’re building content on your website, and you’re not giving yourself an ulcer trying to keep up with all the articles.

But, if somehow the stream of submitted articles starts to escalate dramatically, things start to get a little hairy. All of a sudden, your desk is covered in paper. With each day, the piles get higher and higher until you finally say,

“STOP! Stop the influx of articles–I can’t keep up with all this!”

And then you notice that it isn’t that you’re getting tons of folks submitting articles, but that there are a few folks who are submitting tons of articles. Some folks are submitting 10 a week, or 30 a month, or 20 all in one day, and the articles look pretty much the same. Eeek!

You start to read through these articles and pretty soon you say,

“Ugh! I wish this person would give me just a few well-written articles instead of bombarding me with bunches of sub-standard ones! It takes time to write a decent article, and I want them to spend their time giving me quality, not quantity.

That’s it–I’m just not gonna accept articles from this person any longer. Whenever I see their name on an article, I’m immediately trashing it–I don’t care what it’s about. They’ve worn out their welcome at my website. They’re killing me over here!”

********

Pretty dramatic, huh? Well, this isn’t far from the reality of what a publisher goes through.

You have to keep in mind that when you submit your article, it doesn’t get published immediately–work has to be done on the publisher’s side before your article makes it online.

As an author, it’s in your best interest to develop a good reputation with publishers by NOT bombarding them with tons of articles in a short span of time. Timing is everything, and establishing a great relationship with publishers is a MUST in order to experience lasting benefits with article marketing.

This is a long term endeavor–so don’t burn your bridges, k?

So what is a healthy article submission schedule that will inspire publisher’s to give you a bear hug?

When using an automatic article submitter such as SubmitYOURArticle.com, we recommend submitting no more than 8 articles every 30 days per website. In order to have the maximum impact with your articles, we suggest that you stagger your article submissions.

While it’s not in your best interest to inundate the internet with tons of articles all at one time, it is extremely effective to consistently produce quality articles and trickle them out over the long term.

Here’s how that works:

The more quality articles you write, the more websites will publish your article online. The more websites pick up your article, the more inbound links you’ll have coming to your site. The more inbound links you have, the more long-term targeted traffic you’ll have. The inbound links and steady traffic will improve your search engine ranking, which will then, in turn bring you even more traffic.

Also, the more articles you write over time, the more you solidify yourself as an expert in your field. Publishers will start to know who you are and be more likely to choose your articles for publication. Readers will also get the feeling that you really know what you’re talking about. After all, you’ve been consistently publishing valuable articles on your area of expertise over a span of time.

The benefits of article submission increase exponentially over time.

So, this is one of those cases where it’s in your best interest to take the “less is more” approach.

If I am marketing more than one website, is submitting more than 8 articles okay?

Yes. We allow unlimited article submissions mainly to help people who are marketing more than one website. For each website you are marketing, we recommend that you submit up to 8 quality articles a month. So, if you have more than one websites, then it is fine to submit more than 8 articles. We’re mainly talking about the folks who go overboard, say submitting 50 articles a month for one site.

What kind of article would a publisher love to receive?

Publishers are looking for quality articles–that means that the articles that you submit are well written and contain helpful information for your target readers.

No matter how many articles you are submitting, they should all be unique and offer fresh information. A publisher does not like to receive 10 versions of the same article. If you submit quality content, it is more likely that the publisher will welcome your articles.



NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


11 Responses to “Bombard Publishers With Your Articles: How To Sabotage Your Article Marketing #3”

  1. Yeah, instead of spending your time creating a tonne of crap articles, spend that time (probably less time) writing a decent article. Directories like ezine articles have become very picky, so you really have to put some effort into this.

    I have started wondering about the effectiveness of article marketing as a viral linkbuilding method. My question is: when people put your article on their site, does that link in the about the author section even count as a backlink? Or does google just look at it as duplicate content?

    I have become duplicate content paranoid. I don’t even want to use other peoples articles on my site. I fear I will be penalized by google.

  2. Dana says:

    That is interesting. I would like to know more too.

  3. Darren says:

    I think the articles need some quality to them, but they don’t need to be absolutely magnificent.
    Just don’t submit non-sense articles.

  4. Steve Shaw says:

    Hi Robert,

    Thanks so much for your questions–you had asked:

    “When people put your article on their site, does that link in the about the author section even count as a backlink?”

    The answer is “YES! It counts as a backlink if that web page achieves a PageRank of its own. ”

    This is why folks do article marketing and why it is so effective at driving traffic to a site (both directly through the link in the resource box and indirectly by increasing your ranking for your keywords in the search engine results pages).

    You had asked about article marketing and duplicate content–let’s be clear what we’re talking about. Duplicate content is when Google detects that multiple versions of your article are on the net, and then they relegate the “extra” occurrences of your article to their supplemental index.

    This does not mean that the links to your articles that are indexed disappear–it means that when someone does a search for your keyword terms, only one instance of your article will be returned in the search result rather than hundreds of listings for the same article. Your other articles are still on the net and are still in Google’s listings (do a search for your title in quotes and you will see that there are still multiple listings of your article on the net).

    This is something different than your articles getting ranked in Google. Any webpage that links to your own site that develops PageRank will contribute to the PageRank of your own site, which in turn influences your website’s ranking in search results. Whether the linking page has the same content on it as another page is irrelevant–what Google is trying to determine is the value of your website based on the incoming links.

    If you have let’s say 400 websites publishing your articles, and let’s say 100 or more of those sites develop PageRank of their own on the page where your article is published, then those 100 + incoming links contribute to your website’s estimation of value.

    Also, as you know–website ranking change over time, so the more websites your article is published on and the more time that passes, the likelihood that the web pages where your article is published will develop their own PageRank increases.

    Again, this is something different than Google only having one instance of your article show up in the search results due to duplicate content–if a webpage that publishes your article develops value of its own (PageRank), then that value is transferred to your website in Google’s eyes.

    And of course even if the web page where your article is published does not develop PageRank, that link is still valuable because it can drive traffic directly–a person reading that article can click through to your website.

    Robert, you had said that you’re duplicate content paranoid :-) We have a tool we offer for free to our members at SubmitYOURArticle.com called ArticleLeverage–it allows you to create multiple versions of your article thereby decreasing instances of duplicate content.

    Also, you had said “I don’t even want to use other peoples articles on my site.”

    That’s a good idea, because you’ll be providing more unique educational content to your readers, and Google rewards that.

    Google does not punish you for having duplicate content though–the worst that happens is that the web page that the content is on will be moved to the supplemental index.

    As a general guideline, it would be advisable to restrict free reprint articles to take up no more than 10% of the content on your website, and to pick the articles you use carefully to ensure they fit within your niche, are of high quality, and that the website linked to via the resource box is non-competing. By keeping it at this level, it means you are still adding value to your site as a whole by offering content that you believe your visitors will find useful, and to help provide a well-rounded resource on a particular topic.

    If I were you I wouldn’t worry so much about Google–what they are looking for is a site that provides value to its readers, and as long as you do that and market your website, you shouldn’t have anything to worry about. I would focus on building valuable content for your target market. Articles are part of that content and a great way to bring exposure to your website.

    I hope that helps!

  5. himagain says:

    Steve Shaw Says:
    October 27th, 2008 at 6:42 pm
    Hi Robert,
    ————————-
    Hi Steve,
    What a nice, concise piece!
    Reduces “googleterror” by quite a bit :-)

    Thanks!

  6. Hi Steve,
    Thank you for elaborating on the duplicate content.
    Good content articles bring profitable business to your website. One must know that it may take time to start getting traffic to your site. It is an investment as long as your website remains active.

    Thanks,

  7. John Bonzo says:

    Hi,

    I spend a lot of time writing articles. I want to get all the coverage I can. Thanks for the advice. It’s great how you keep it comming, I just hope I can continue to use it properly.

    John

  8. I have three websites, all related to the environment, but on different topics. Should I have my 8 articles a month be related to one of the websites topics or can I submit 8 articles a month for each topic?

    Beverly

  9. Steve Shaw says:

    Hi Beverly,

    Thanks for your question–we recommend submitting 8 articles a month for each author name, but if you were submitting under different names then it would be fine to submit 8 per month for each website/topic. I don’t recommend submitting more than 8 per month for any website or topic–that is just overkill in my opinion.

    Here’s another post on a similar topic that you might find helpful:

    How Many Articles Should I Submit–Is More Better?

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