Bombard Publishers With Your Articles: How To Sabotage Your Article Marketing #3

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Originally uploaded by tlong

This is Part 3 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!

Remember how we said that when you’re article marketing the first person you need to please is the publisher?

That’s right–lots of times when we’re trying to accomplish goals for our business, our focus is on ourselves and what we can get out of a situation. We try to get what we want first, thinking that if we don’t then we may be left out in the cold.

Well, article marketing doesn’t work like that.

In order to accomplish your ultimate goals with article marketing, you need to first please 2 other groups of folks–

1) The publishers and

2) Your target readers

Now, let’s embark on a very educational daydream. Let’s take a journey into the mind of a publisher…

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You have a quality article directory or other type of website. Your goal is to publish quality articles that your target readers will find useful. You establish a list of guidelines to help you stick to publishing quality content only, and you review each and every one of the articles that is submitted to your website to be sure that it meets your standards.

Reviewing each and every article takes time.

Some of the articles you read and you’re like, “What was this author thinking?”, and you throw the article in the trash. With some of the articles you say, “Now this is what I’m looking for–this one gets published”.

Imagine that each article that gets submitted to you shows up as a piece of paper on your desk that you need to review. You are one person, and you only have so many hours in the day, so there is a limit to the number of articles you can review each day.

If the stream of submitted articles is reasonable, then life is good–you’re building content on your website, and you’re not giving yourself an ulcer trying to keep up with all the articles.

But, if somehow the stream of submitted articles starts to escalate dramatically, things start to get a little hairy. All of a sudden, your desk is covered in paper. With each day, the piles get higher and higher until you finally say,

“STOP! Stop the influx of articles–I can’t keep up with all this!”

And then you notice that it isn’t that you’re getting tons of folks submitting articles, but that there are a few folks who are submitting tons of articles. Some folks are submitting 10 a week, or 30 a month, or 20 all in one day, and the articles look pretty much the same. Eeek!

You start to read through these articles and pretty soon you say,

“Ugh! I wish this person would give me just a few well-written articles instead of bombarding me with bunches of sub-standard ones! It takes time to write a decent article, and I want them to spend their time giving me quality, not quantity.

That’s it–I’m just not gonna accept articles from this person any longer. Whenever I see their name on an article, I’m immediately trashing it–I don’t care what it’s about. They’ve worn out their welcome at my website. They’re killing me over here!”

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Pretty dramatic, huh? Well, this isn’t far from the reality of what a publisher goes through.

You have to keep in mind that when you submit your article, it doesn’t get published immediately–work has to be done on the publisher’s side before your article makes it online.

As an author, it’s in your best interest to develop a good reputation with publishers by NOT bombarding them with tons of articles in a short span of time. Timing is everything, and establishing a great relationship with publishers is a MUST in order to experience lasting benefits with article marketing.

This is a long term endeavor–so don’t burn your bridges, k?

So what is a healthy article submission schedule that will inspire publisher’s to give you a bear hug?

When using an automatic article submitter such as SubmitYOURArticle.com, we recommend submitting no more than 8 articles every 30 days per website.  In order to have the maximum impact with your articles, we suggest that you stagger your article submissions.

While it’s not in your best interest to inundate the internet with tons of articles all at one time, it is extremely effective to consistently produce quality articles and trickle them out over the long term.

Here’s how that works:

The more quality articles you write, the more websites will publish your article online. The more websites pick up your article, the more inbound links you’ll have coming to your site. The more inbound links you have, the more long-term targeted traffic you’ll have. The inbound links and steady traffic will improve your search engine ranking, which will then, in turn bring you even more traffic.

Also, the more articles you write over time, the more you solidify yourself as an expert in your field.  Publishers will start to know who you are and be more likely to choose your articles for publication. Readers will also get the feeling that you really know what you’re talking about. After all, you’ve been consistently publishing valuable articles on your area of expertise over a span of time.

The benefits of article submission increase exponentially over time.

So, this is one of those cases where it’s in your best interest to take the “less is more” approach.

If I am marketing more than one website, is submitting more than 8 articles okay?

Yes. We allow unlimited article submissions mainly to help people who are marketing more than one website. For each website you are marketing, we recommend that you submit up to 8 quality articles a month. So, if you have more than one websites, then it is fine to submit more than 8 articles. We’re mainly talking about the folks who go overboard, say submitting 50 articles a month for one site.

What kind of article would a publisher love to receive?

Publishers are looking for quality articles–that means that the articles that you submit are well written and contain helpful information for your target readers.

No matter how many articles you are submitting, they should all be unique and offer fresh information. A publisher does not like to receive 10 versions of the same article. If you submit quality content, it is more likely that the publisher will welcome your articles.

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