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Can A Capture Page Rank Highly With Article Submissions?
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In this post I’m going to be covering a series of questions that I received from a person who has a one page capture page. This means that his entire website is just one web page, and the web page is about one product and serves the purpose of “capturing” email addresses (which are freely given by interested viewers).

This kind of set up is common with people who are doing affiliate marketing.

I’m sure you’ve seen such pages–this person basically wanted to know how article marketing could benefit him. If you are an affiliate marketer with a similar situation, this topic may be of interest to you.

Question from reader:

Hi- I’m an affiliate marketer. I have only a capture page without use of keywords as it is not a web page with a lot of content. Is it possible to get my web page ranked high in Google with certain keywords within the articles to be distributed to generate back links?

My Answer:

It’s unlikely that just a capture page is going to get ranked highly on Google. You generally need to offer real value to your visitors for Google to deem it worthy of a high ranking, and article marketing then works by helping Google understand what the site/page is about via the keyword linking, and thereby helping to boost rankings.

Follow up question:

That’s what I suspected… What about if I have one or two competitive keywords within my capture page and via many back-linking articles for that particular keyword–Could I then get found on the number one page for such a keyword?

My Answer:

A few years ago, more than likely, but that’s unlikely today other than possibly for a temporary period, especially with competitive keywords. Google now uses a lot more data to determine rankings, including for example, how long people stay on your site after visiting, how much they click around, and how much content your site offers.

You would still get traffic from the articles, but unless the site offers more value to visitors, a page one position is probably unlikely. It does all depend on your keywords though and the value of competing sites.

Follow up question:

So what do I need to do to start using SEO? Should I start a new WordPress blog and post on it on a regular basis so I can start competing with others online for particular keywords?

If I understand you correctly the only way to go is to have a blog, with regular posts with keyword research for each post and at the same time do article submissions for back linking?

My Answer:

Keep in mind that SEO is just one form of traffic, but not the only source. For a one page site (such as a capture page), SEO is unlikely to be an effective form of traffic, simply because getting a good ranking for a one page site is going to be difficult, to put it mildly.

You can get traffic from links coming from article submissions, press releases, videos and so on – these are long-term links that will bring direct traffic over the long-term too. They also have an initial cost involved, whether it’s you doing the work involved or hiring someone else to do the work for you. And then there are paid traffic sources – as long as you crunch the numbers correctly, and pay less for the traffic than the same traffic ultimately earns you in terms of the customer’s lifetime customer value, then you’re into profits.

I would advise that you download my free traffic report and read it over. That report goes in depth on how to attract long term targeted traffic.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


4 Responses to “Can A Capture Page Rank Highly With Article Submissions?”

  1. “Keep in mind that SEO is just one form of traffic, but not the only source.”

    Totally TRUE!

    …and only when you are trying to establish as an expert, should you consider going for content syndication.

    If you are just offering a product or a service, it’s better to do some direct paid marketing.

    - Ron.

  2. Steve Shaw says:

    Disagree – the two are not mutually exclusive, it’s best to do some direct paid marketing (while keeping a close eye as always on ROI) and content syndication. Establishing you as an expert is one of the more minor benefits of content syndication, you also get traffic growth, improved rankings etc. (yes, even post-Panda, post-Penguin, etc… – although the doom-mongers are out in force as always, not a great deal has changed on that front, unless you were really abusing article marketing and not treating it as part of a more rounded link building strategy) …

  3. [...] Article marketing is useful in helping Google to understand what a web page is about via the content on the page and the keyword linking. By sending Google a clear message about what the page is about, it helps the web page get a higher ranking. [...]

  4. [...] Article marketing is useful in helping Google to understand what a web page is about via the content on the page and the keyword linking. By sending Google a clear message about what the page is about, it helps the web page get a higher ranking. [...]

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