17 Common Resource Box Mistakes

Your resource box is every bit as important as your article, so please don’t think you can spend lots of focused energy writing a beautiful article and then slap on any old resource box at the last minute.

In fact, in Article Marketing, the resource box is the reason for the article!

The article is where you give, providing helpful information for your readers, and then the resource box is where you “take”–you get to tell a little about yourself , give a link to your website, and also try to convince people to visit your site.

The article is not an end in itself–in addition to being a way of sharing educational information with your readers, your article is a vehicle for building links and funneling visitors into your website.

So, don’t forget to spend time on your resource box and be sure that you aren’t making any of the most common mistakes:

Read more… | Article Distribution Service (SubmitYOURArticle.com)

Article Marketing Tips For Beginners

I am purposely keeping the resources on this page to a minimum, because I know that when you’re first starting out, having too much information can be as debilitating as not having enough!

My goal here is to offer you enough info to get started, but not so much that you feel overwhelmed.

Still, there’s a lot of info here–Don’t feel like you need to read this all at one sitting.

Skip around to the bits you are most interested in, and you can come back to this page at any time as you need more information.

Read more… | Article Distribution Service (SubmitYOURArticle.com)

What Is The Best Type Of Link To Use In My Resource Box?

Your first question might be,  “Well, what are my choices?”

Let’s start at the beginning–When you’re creating your resource boxes, your options are a text link and an HTML link.

A text link looks like your website address written out. For example, the text link for my website is this:

http://www.SubmitYOURArticle.com

It is just the text (the letters) that form my website URL hyperlinked so that when someone clicks on it they are taken back to my site. From looking at the link, you can clearly see what my website address is.

When you’re submitting your article at SubmitYOURArticle.com, to create a text link, all you have to do is type in your complete URL (http://www.yourwebsite.com) into the text resource box, and a link will automatically be made.

A HTML link is created by hyperlinking certain words. When you click the words, you are taken back to the website, but you cannot see the website address from looking at the link (unless you hover your cursor over the link).

The words that are hyperlinked with the website address are called the anchor text.

Here is an example of a link with anchor text:

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How Does Article Marketing Drive Traffic To A Website?

An increased search engine rank can build traffic for the long term.

One of the most common areas of confusion is exactly how Article Marketing works to drive traffic to a website. The answer probably has more levels than you would think, and a better understanding of how Article Marketing works can help you know what to expect.

Recently I received this question from a reader:

“I have asked several “experts” this question and not been convinced of the answers. My question is in relation to the tactic of using article marketing to drive traffic. If the target market does not utilise popular article directories as a source of information then is there any point in spending time submitting to directories? If keyword searches in article directories do not display information in the market niche can one assume that this format in not applicable to the niche?”

Those are some great questions–let’s go through them one by one…

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How To Create A Resource Box: The Ultimate Guide

How Do I Write A Resource Box?

If you’ve just started Article Marketing, the concept of a Resource Box may be new to you.

I’ve written many articles on the topic of ‘how to create a great resource box’, and I thought it would be a good idea to compile and organize them in one place so that you will have a ready resources when questions arise.

Here are some of the classic articles on how to make a strong resource box: Read more… | Article Distribution Service (SubmitYOURArticle.com)

How To Write A Resource Box

The resource box is the short author bio that will sit below your article each time that it’s published. The resource box is super important because:

1) It contains a link to your website. This means that every time your article is republished, you build another backlink.

2) It establishes expertise–in your author bio, you will give the reader some indication of why you should be regarded as an authority on the topic.

3) It gives you a chance to encourage people to click through to your website. People will see a link in your resource box, but they will not necessarily click the link unless you give them a reason to. The text you use in your resource box has the power to convert readers into clickers! When people click the link in your resource box, you’re building targeted traffic to your website (which is what you’re after!).

As you’re crafting your resource boxes, here are some things to keep in mind: Read more… | Article Distribution Service (SubmitYOURArticle.com)

How To Create An Article Marketing Campaign: Step 4–Writing!

Image by pallotron

I’ve been telling you exactly how I would set up an article marketing campaign if I was in charge of marketing your website (and this is the same technique that I’ve used with great success in marketing my own sites).

Let’s do a recap–

Step #1 Establish Your Baseline

Step #2: Check Out Your Competitors

Step #3: Organizing and Brainstorming

Now we’re getting into the meat of things! In Step 4, we’re starting to write and submit articles!

We’ve got a few guidelines to keep in mind:

Read more… | Article Distribution Service (SubmitYOURArticle.com)

What is your most effective resource box lure?

When you’re doing Article Marketing your resource box is the key to driving traffic back to your website.

You can have the most gorgeous, eloquent, well-written article in the world, but if you drop the ball on your resource box, you’re not going to see the results you were looking for.

When you’re crafting an excellent resource box you’ll always tell your name, a little author bio, and give your URL, but what about a reason to click-through to your website?

We call the “reason to click-through” a lure. It’s the attractive incentive that you use to make the reader say, “Hey now–they have something at their site for me. Let me go and get it!”

There are all sorts of lures you can use, and the best one for you really depends on your website and your personal taste, but I thought it might be helpful to list some of the most common and effective resource box lures that folks use.

Here we go:

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5 Safeguards To Be Sure That Your Resource Box Links Work

It’s pretty frustrating to go to the trouble of writing a really insightful and eloquent article, only to later discover that the link in your resource box doesn’t work for one reason or another.

If this has happened to you, you know what I’m talking about (this has happened to me when I was first starting out too). If this hasn’t happened to you, then be thankful and take this opportunity to put a new safeguarding system in place so that you’ll never run into this problem.

Why would a link in a resource box not work?

It all has to do with formatting–if you enter your link the proper way, then your link will work.

But if you inadvertently slip up and the link becomes formatted incorrectly, then it won’t work.

How can you be sure that your resource box links will work?

The good news is that there are some definitive (and easy!) ways to be absolutely sure that your links are functioning correctly:
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How To Get Your Articles Accepted On The First Try!

Copper Square Number 1
Originally uploaded by Leo Reynolds

When you’re doing article marketing it’s not just a matter of cranking out an article and then getting it published–most quality publishers will screen each and every article and decline the ones that are not up to par.

As we’ve discussed before, when you write your articles you need to keep the needs of the publishers in mind. After all, what’s the point of writing and submitting an article only to have it rejected when it comes before the eyes of a publisher?

At SubmitYOURArticle.com we try to help our members have the best chances of getting their articles accepted–this is why we have guidelines of our own that reflect common guidelines you’ll find at most quality publishers. Our editors will review your article before it gets distributed to alert you to any issues that may cause your article to be rejected when it reaches the publisher level.

That’s actually what this whole blog is about too–we want your articles to get accepted (hopefully on the first try!) and for your article marketing efforts to succeed!

So, when we notice an area where many people are slipping up, we try to go over it here so that you can adjust your articles to be more appealing to readers and publishers.

Read more… | Article Distribution Service (SubmitYOURArticle.com)