How To Re-Work A Blog Post To Submit As An Article

When you’re writing articles it is not always necessary to start from scratch for each article–sometimes you have previously written pieces of content for your blog or even content on your traditional website that you can re-write and submit as an article.

That saves bunches of time–your previous piece of content serves as an outline and source of research for your article, so you don’t have to spend time thinking up a new topic and points to cover.

But how do you re-work a blog post or some other piece of content you have to create a unique article?

I bounce my articles off of my blog posts every month, so I’m happy to give you some pointers:
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Time-Saving Tips For Newbie Article Writers

You’re just starting out and you can’t take everything in at once–what are the main things for you to focus on?

I’m creating this resource with the intention of helping you newcomers maximize your time and focus on goals.

Here are the elements we’ll be focusing on:

• What can you expect (this is a big deal as you’re getting started)

• Setting priorities (what should you focus on)

• Organizational and writing tips

If you’re a newbie to article marketing (and you’re in good company if you are), then you can read this resource and get direction on what is absolutely necessary to focus on and what can wait until you’ve got more experience.

This will save you bunches of time and mental energy!

Okay, let’s get started…

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Write More In Less Time: Batch Process Your Articles

You can batch process articles (or donuts!)

Without realizing it, I have been ‘batch processing’ for years, a concept that I learned from David Allen (author of the book “Getting Things Done”).

I’ve been doing this with great success on my email–instead of checking it a gazillion times a day (or letting that “incoming mail” chime drag me away from what I’m trying to concentrate on every time a new message hits the inbox), I designated scheduled email checking times.

I check it in the morning and in the afternoon. Each time I check I deal with all the emails in there. I turned off the “incoming mail” notification thingy to eliminate distractions. I started batch processing emails–doing bunches at one sitting instead of one here and one there.

Email used to take over my life–it just took forever and I felt like as soon as I got the box cleared out more came pouring in. I’m sure you can relate!

But I’m telling you, when I started batch processing emails, everything changed.

What Is Batch Processing?

It’s sort of like putting a task on a conveyor belt–like in the photo above, instead of dipping donuts in the glaze one at a time, it’s much more efficient just to line them up and pour the glaze over a bunch of donuts all at once.

You can do it with email, and you can do it with articles too!

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How To Create The Perfect Writing Routine

Is this your perfect writing environment?

There are certain settings that are more conducive to focused and inspired writing than others.

Ask any professional writer, and they will be able to tell you quite specifically their favorite location for writing, their favorite time of day for writing, and how they prefer their work space to look/feel/smell/sound.

Do you have a favorite writing routine?

If you don’t, I’d like to help you develop one.

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Article Marketing Tips For Beginners

I am purposely keeping the resources on this page to a minimum, because I know that when you’re first starting out, having too much information can be as debilitating as not having enough!

My goal here is to offer you enough info to get started, but not so much that you feel overwhelmed.

Still, there’s a lot of info here–Don’t feel like you need to read this all at one sitting.

Skip around to the bits you are most interested in, and you can come back to this page at any time as you need more information.

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How To Get Out Of A Writing Slump

We’ve all been there–for the life of us we just can’t get up the motivation to write, and it feels like “I’ve written about everything that I can possibly write about.”

If you’ve been submitting articles for any length time you’re bound to go through a period where it’s just plain HARD.

Why do we fall into slumps?

I can think of a few reasons:

• We’ve been writing in the same way for so long that it just becomes mechanical (and boring) to us.

• We’re tired (mental health day anyone?)

• We’ve lost touch with our target market, perhaps working in the ‘back office’ so long that the bond of rapport has deteriorated.

• We’re not challenged. We’ve reached some of our initial goals and are wondering “now what?”

Whatever the reason, it’s just natural to get into a slump sometimes.

This happens with professional writers too, so consider it a merit badge that you’ve been writing long enough to actually fall into a slump!

How Do You Get Out Of A Writing Slump?

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How To Sound Like An Expert In Your Articles

What does it mean to be an expert?

According to Dictionary.com, an expert is:

Establishing expertise in your field is one of the big non-SEO perks of Article Marketing.

Here are some simple ways to start showing your expertise through your articles:

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My Top 5 Article Marketing Tips

If I could sit across a table from you and give you some advice on just a few main things to keep in mind as you carry out your article marketing campaigns, this is what I would tell you:

1) Vary your keywords.

Yes, knowing what your keywords are and using them appropriately in your article submissions can help you maximize your results and really target the types of readers that you’re reaching.

I just want to caution you though, to vary your keywords in your articles–don’t just target the same words every time. The reason for this is that overusing a keyword in your submissions can make it appear as if  you’re trying to manipulate Google, which Google doesn’t like.

2) Focus on writing quality articles.

It may be tempting to just crank out article after article thinking that the goal is submitting a certain quantity of articles so that you can receive the backlinks, but quality is important as well.

Article marketing is not just about the initial backlinks–the goal is to produce and widely distribute educational, helpful content on a niche topic that will continue to hold its value for readers for years and years to come.

One of the major perks of article marketing is that the backlinks build over the lifetime of the published article.

Why do the backlinks continue to build?

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Reader Question: Can I Submit Blog Posts As Articles?

Article Marketing & Blogs

I love getting questions from people, and I figure if one person was asking the question, then there are probably several others who are wondering the same thing.

This question concerns how having and blog and doing article marketing can interrelate with each other, and if it’s alright to get double duty out of blog posts and submit them as articles.

Reader Question:

“Is it okay to write an article and use it as a blog post as well as submitting it to an article directory? I know they do a quick search when I submit an article to verify that the work is original, but that won’t find not-yet-published articles at other sites nor will it find an article just published to my blog but not yet indexed by search engine.”

Answer:

Yes–I do this, although there is an order to follow in re-purposing content like that:

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How To Create An Article Marketing Campaign: Step 3–Organizing & Brainstorming

The first two steps were setting you up to be able to measure and track your progress.

In Step 1, you established a baseline for your website and set up a spreadsheet where you’ll do monthly tracking of certain stats.

In Step 2 you figured out who your top competitors were and you entered your baseline information for them.

In Step 3, we get down to business–here is where you organize your article marketing campaign.

I’ve noticed that the #1 reason why some people give up or don’t see success or simply say “I don’t have time to do this” is that they haven’t planned their marketing activities out very well.

When you own a business, whether it is an internet business or a traditional business that has a website, you need to take your marketing activities seriously. No matter what type of business you have, if you are able to position your site at the top Google, you will receive more targeted traffic to your website, and traffic translates into more business for you!

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