My Top 5 Article Marketing Tips

If I could sit across a table from you and give you some advice on just a few main things to keep in mind as you carry out your article marketing campaigns, this is what I would tell you:

1) Vary your keywords.

Yes, knowing what your keywords are and using them appropriately in your article submissions can help you maximize your results and really target the types of readers that you’re reaching.

I just want to caution you though, to vary your keywords in your articles–don’t just target the same words every time. The reason for this is that overusing a keyword in your submissions can make it appear as if  you’re trying to manipulate Google, which Google doesn’t like.

2) Focus on writing quality articles.

It may be tempting to just crank out article after article thinking that the goal is submitting a certain quantity of articles so that you can receive the backlinks, but quality is important as well.

Article marketing is not just about the initial backlinks–the goal is to produce and widely distribute educational, helpful content on a niche topic that will continue to hold its value for readers for years and years to come.

One of the major perks of article marketing is that the backlinks build over the lifetime of the published article.

Why do the backlinks continue to build?

Read more… | Article Distribution Service (SubmitYOURArticle.com)

Reader Question: Can I Submit Blog Posts As Articles?

Article Marketing & Blogs

I love getting questions from people, and I figure if one person was asking the question, then there are probably several others who are wondering the same thing.

This question concerns how having and blog and doing article marketing can interrelate with each other, and if it’s alright to get double duty out of blog posts and submit them as articles.

Reader Question:

“Is it okay to write an article and use it as a blog post as well as submitting it to an article directory? I know they do a quick search when I submit an article to verify that the work is original, but that won’t find not-yet-published articles at other sites nor will it find an article just published to my blog but not yet indexed by search engine.”

Answer:

Yes–I do this, although there is an order to follow in re-purposing content like that:

Read more… | Article Distribution Service (SubmitYOURArticle.com)

How To Create An Article Marketing Campaign: Step 3–Organizing & Brainstorming

The first two steps were setting you up to be able to measure and track your progress.

In Step 1, you established a baseline for your website and set up a spreadsheet where you’ll do monthly tracking of certain stats.

In Step 2 you figured out who your top competitors were and you entered your baseline information for them.

In Step 3, we get down to business–here is where you organize your article marketing campaign.

I’ve noticed that the #1 reason why some people give up or don’t see success or simply say “I don’t have time to do this” is that they haven’t planned their marketing activities out very well.

When you own a business, whether it is an internet business or a traditional business that has a website, you need to take your marketing activities seriously. No matter what type of business you have, if you are able to position your site at the top Google, you will receive more targeted traffic to your website, and traffic translates into more business for you!

Read more… | Article Distribution Service (SubmitYOURArticle.com)

Do You Have An Article Idea List?

Writing consistently is one skill that is absolutely necessary for executing an effective article marketing campaign, but what do you do if you're just stumped when it comes to writing ideas?

Before I started organizing my writing ideas, I would almost dread sitting down to write, especially if I wasn't feeling very inspired or creative. It can be frustrating to know you need to write an article when the creative well is bone dry.

There is an easy way around this though–capitalize on brainstorming sessions.

Here's what I do:

Read more… | Article Distribution Service (SubmitYOURArticle.com)

How To Use Your Blog To Generate Articles

If you're using both article marketing and a blog as marketing tools to drive traffic to your website, I've got some good news for you!

You can actually play one marketing tool off of the other (and practically kill two birds with one stone) by coordinating your articles to bounce off of your previously published blog posts. 

This is what I've started doing, and I tell you it makes writing articles so much easier.

No more exerting twice the amount of effort trying to come up with separate ideas for the blog and my articles–I use one writing effort to do the bulk of the work in creating 2 pieces of content. 

Here's how you can do that too:

Read more… | Article Distribution Service (SubmitYOURArticle.com)

How To Get Your Articles Accepted On The First Try!

Copper Square Number 1
Originally uploaded by Leo Reynolds

When you’re doing article marketing it’s not just a matter of cranking out an article and then getting it published–most quality publishers will screen each and every article and decline the ones that are not up to par.

As we’ve discussed before, when you write your articles you need to keep the needs of the publishers in mind. After all, what’s the point of writing and submitting an article only to have it rejected when it comes before the eyes of a publisher?

At SubmitYOURArticle.com we try to help our members have the best chances of getting their articles accepted–this is why we have guidelines of our own that reflect common guidelines you’ll find at most quality publishers. Our editors will review your article before it gets distributed to alert you to any issues that may cause your article to be rejected when it reaches the publisher level.

That’s actually what this whole blog is about too–we want your articles to get accepted (hopefully on the first try!) and for your article marketing efforts to succeed!

So, when we notice an area where many people are slipping up, we try to go over it here so that you can adjust your articles to be more appealing to readers and publishers.

Read more… | Article Distribution Service (SubmitYOURArticle.com)

5 Reasons Why “How To” Articles Are So Sticky

Hammer
Originally uploaded by Darren Hester

Recently we talked about the amazing reader appeal of 'list articles', and I would say that the 'How To' article is right up there in terms of popularity with readers.

Why are 'How To' articles so sticky? 

1) We are a very DIY oriented society, aren't we?

Especially with the advent of the internet, we're "doing it ourselves" more and more. Where do we find our guides for how to do a particular project? The internet! 

Searchers want instructional information–how many times in the last month have you done a search that was 'How To' oriented?

If you're writing 'How To' articles you are naturally appealing to search engine customers, which is actually what what we're going for!

Read more… | Article Distribution Service (SubmitYOURArticle.com)

5 Creative Ways To Get Multiple Marketing Uses Out Of Your Articles

my swiss army knife
Originally uploaded by Alesist

You're doing article marketing, and on top of that you have a blog, a newsletter, and also participate in various social media activities.

You start to wonder–

"How in the world can I write enough to keep all of these marketing activities going? I feel like I'm writing all the time–articles, blog posts, newsletter articles, e-books, Squidoo lenses. Something's gotta give!" 

I hear you–I've been there before, and there was a time when I was writing, writing, writing and felt like I would never catch up with all the worthy projects I wanted to do. 

I can't explain what happened, but gradually over time things just started to fall into place.

I was creating lots of quality content, and then I started to see how the various types of online content could play off of each other. I started to get multiple uses out of one burst of effort, reaching different people in my target market, and all the while getting customers and potential customers saying, "Thank you for all the free information you offer! It's a big help–keep it comin'!"

I discovered that the real trick is seeing how one bit of writing for one online tool can be used as a marketing multi-tasker. 

I'm happy to share how I get double (and sometimes triple and quadruple) duty out of one piece of content, such as articles:

Read more… | Article Distribution Service (SubmitYOURArticle.com)

How To Write an Article Quickly with an Outline

Moleskine map of 婺源 by Gaoyuan
Originally uploaded by ♥ China ♥ guccio

How do you start writing an article? 

Do you:

A. Just sit down and start writing

B. Make a few notes, then write

C. Create a full-blown outline to work from

D. Use a previously written piece of content as an "outline" for a re-worked article

I have experimented with all of these methods, but I find that I can write a quality article the speediest when I take the time on the front end to create an outline (options C & D).

Now, I'm not talking about one of those cumbersome and intimidating outlines we did in school when we were kids–you know, the ones where you had Roman numeral I, II, III, IV, etc, and then points A, B, C, and then sub-points a, b, c.

No, no, no, no, no–that is not where we're going with this (thankfully! )

This is a very simple and useful outline created simply for your benefit (with no formality involved) that will allow you to shave time off of your overall writing time.

Here's how you do it: Read more… | Article Distribution Service (SubmitYOURArticle.com)

How To Write A Great List Article in 10 Easy Steps

Image by Helle V

From a reader’s perspective, list articles are very attractive–there is something about a good list that just draws readers in.

A list is basically like providing a built in road map for your readers to navigate your article (and it’s true that we usually skim content that we read on the web, isn’t it?).

A list makes it easier for a reader to grab the basic facts and to take away a few points of value, so if you haven’t tried this article writing technique, I encourage you to give it a go!

But how do you write a great list article?

It’s actually not that hard, but it may have more elements to keep in mind than you imagined.

When you’re writing a list to use in article marketing, here are some key steps to follow:

Read more… | Article Distribution Service (SubmitYOURArticle.com)