Keywords that link back to your website offer you a powerful way to communicate information about your site to Google.
We’re in lesson 5 of our keywords tutorial, and we’re covering how to use your keywords when linking back to your site.
Your list of main keywords are the ones that you’re going to be linking back to your site with, in the following ways:
The HTML Resource Box
My article submitter, SubmitYourArticle.com, allows you to set up what’s called an HTML resource box, where a bit of HTML code–that is the code behind web pages–lies behind the text in the resource box and allows keywords in the resource box to link back to your website.
Read more on How To Submit Articles with Keywords, Lesson 5: Linking Back To Your Site…
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I know that when you’re first learning how to submit articles, you may end up doing some things that may make perfect sense to you, but they’re actually not a good idea.
Read more on How To Submit Articles: Common Mistakes Made By Novice Article Marketers…
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I received this note from a reader:
“Resource boxes have always seemed mysteriously complex things — so much so that I have hesitated writing and submitting articles because I had to create the “dreaded” resource box. Can you de-mystify the concept of the resource box and help me put one together?”
I’m so glad this reader asked this question. Sometimes when there’s something that’s intimidating us, it’s all too easy just to keep on avoiding it. Many times the things that we’re afraid of are like shadows–they look really big and ominous in the dark, but when you flip the light switch you see that it’s really quite harmless.
Resource boxes are like that–once you get through reading this post, you’ll see that there’s really nothing to dread. You might even start to enjoy writing them. You do need to follow some guidelines when creating them, but I think they’re far easier to write than the actual articles.
Let’s start with the basics:
Read more on How To Submit Articles: De-Mystifying The Resource Box…
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The HTML resource box is very powerful at helping search engines to associate your website with certain keywords. For best results, I recommend that you employ the HTML resource box when you’re submitting articles.
In order to get the benefit though, you must use it correctly. Here are some crucial tips for creating a top notch HTML resource box:
Read more on SEO Article Writing: Top 3 HTML Resource Box Tips…
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When you start to write free reprint articles for article marketing, you are not only creating an article. A big part of your article submission will be your Author Bio, also commonly known as a Resource Box.
Just to give you some background on what your published article will look like and the various elements of the article submission, here’s one of mine that I’ve labeled for you:
Read more on Article Marketing Tip – How to Write An Author Bio…
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You need a "call to action" to get your readers to take the next step.
One of the most critical errors I see is not having a call to action in the resource box at the end of the article.
You go to all the effort of targeting the keywords, crafting the perfect article, but then vaguely mention your site in the resource box without telling the reader they actually need to click through.
Getting them to click through is of course critically important – it’s kind of the whole point!
And yes, you actually need to tell the reader to do so. You are competing with everything else around the reader demanding their attention, and need to make it very clear what they need to do.
Read more on Reasons Why You Need a Call to Action in Your Online Article Submissions…
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If you’re new to article marketing, you may have wondered how to format the links in your resource box. When you’re entering your article into SubmitYOURArticle.com, there are 2 resource box areas.
You’ll notice that there are two fields for resource boxes. The first one just says “Resource Box” (sometimes called a “Plain Text Resource Box”). The second one says “HTML Resource Box”.
Let’s look at how to format the links in each one of these.
Read more on Article Marketing Strategies – How to Format a Link in Your Resource Box…
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I’ve just finished giving some advice to a client on how to submit articles with keywords and to get better results in search engines, and I noticed something going on with his keyword choice that I thought others would benefit from hearing about.
I was looking at his articles, and he was linking through to his site with words like:
- chocolate
- chocolates
- dessert
- sweets
What’s the problem with these keywords?
Read more on How To Submit Articles: Finding Keywords That Help Your Google Ranking…
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What is your resource box lure?
I was watching TV today and a commercial came on that interested me.
It was for a new brand of ice cream (this explains why it caught my eye 
), and at the end of the commercial the announcer said,
To see a full list of our flavors, visit our website.
At first I thought,
Visit your website? Shouldn’t I visit my grocery to find out the flavors that they carry? After all, there’s no use getting excited about a flavor that you make when that flavor is not offered at my local store.
But then I realized, “Aha! That is their lure. That is the reason that the viewer should go to their website.”
Read more on Article Marketing Success: What Is Your Resource Box Lure?…
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It's wise to very carefully choose the contact information you include in your resource box.
I received this question recently about what type of contact info is appropriate for your resource box:
I really want to include my phone number in my resource box. Are there any rules against that?
There are no rules against including your phone number in your resource box, but it is usually not recommended.
One of the main reasons is that phone numbers can go out of date relatively rapidly. For example, if the article’s still published in five years time, it will be published on a lot of site–would the phone number from 5 years ago still be valid?
Read more on Article Marketing Strategy: Is It Wise To Put Your Phone Number In Your Resource Box?…
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