Using A Blog As Part Of Your Article Marketing Plan

Article Marketing plays well with others.

People submit articles to market their website, and blogs can also be used to market a website.

Both article marketing and blogs can be marketing tools for traditional websites, but they offer special benefits when used together.

Articles and Blogs Play Well Together

My main marketing tool for my business is Article Marketing–that is the tool that has produced the most dramatic success for me.

But I also use other secondary marketing tools which I enjoy and from which I get different types of perks. For example, one of the things I like about having a blog is that readers can leave comments, and I can reply back. My blog is like a little community hub where I can connect with readers.

Another thing I like about having a blog is that it fits so nicely with my Article Marketing plan. Here are a couple ways that I play one off of the other:

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How Can Article Marketing Help My Local Business?

Submit articles to market your local business

Getting global exposure for your website and reaching customers all over the world are two perks of Article Marketing, but what if global domination is not your thing?

What if you own a dry cleaning business in Madison, Wisconsin?

Or you’re a real estate agent in Ontario, Canada?

Or you operate a bakery in Marrakech, Morocco?

If you own a local business, you want to attract customers who are in your neighborhood or city. Can article marketing work for you?

Yes!

Read more… | Article Distribution Service (SubmitYOURArticle.com)

10 Quick Tips For Using Keywords In Your Article Submissions

Using keywords in your article submissions is a whole lot easier than you might think.

It’s great to know what your keywords are, but sometimes it seems like authors are just not sure what in the world they’re supposed to do with the keywords once they’ve researched them and are ready to start submitting articles.

I hear ya!

I know that this topic can seem confusing sometimes, but it doesn’t have to be.

Here are some essential but quick tips for using your keywords in your articles:

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What Is The Best Type Of Link To Use In My Resource Box?

Your first question might be,  “Well, what are my choices?”

Let’s start at the beginning–When you’re creating your resource boxes, your options are a text link and an HTML link.

A text link looks like your website address written out. For example, the text link for my website is this:

http://www.SubmitYOURArticle.com

It is just the text (the letters) that form my website URL hyperlinked so that when someone clicks on it they are taken back to my site. From looking at the link, you can clearly see what my website address is.

When you’re submitting your article at SubmitYOURArticle.com, to create a text link, all you have to do is type in your complete URL (http://www.yourwebsite.com) into the text resource box, and a link will automatically be made.

A HTML link is created by hyperlinking certain words. When you click the words, you are taken back to the website, but you cannot see the website address from looking at the link (unless you hover your cursor over the link).

The words that are hyperlinked with the website address are called the anchor text.

Here is an example of a link with anchor text:

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Do I Really Have To Think About Keywords?

I know that sometimes the sheer volume of information you’ll run across concerning Article Marketing can be a bit overwhelming for a newcomer.

You can start to wonder–”Do I really need to do such and such? And if I do need to do it, I think I might be out of my depth!”

Please, if you’re a newbie to article marketing let me set your mind at ease.

First off, you aren’t alone–there are many, many others who are just starting to learn about article marketing.

Secondly, you don’t need advanced knowledge of anything technical in order to do article marketing.

What about keywords?

Is it a “must-do” sort of thing, or can you skip that?

Let’s take a look at a question that I recently received from a reader:

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SEO Resources For Article Marketers

Google & Article Marketing

It is not necessary to know the ins and outs of how Google works and how Article Marketing influences search engine listings to see positive results from your article submissions.

You can progress and see the benefits if you write articles on the topic of your website, submit articles consistently, and craft strong titles and resource boxes.

However, you must know that Article Marketing is inextricably linked with SEO, and when you’re feeling up to it there are some more advanced things you can do to with your articles that will capitalize on the SEO benefits of Article Marketing.

How Do Google and Article Marketing Interconnect?

Read more… | Article Distribution Service (SubmitYOURArticle.com)

How Does Article Marketing Drive Traffic To A Website?

An increased search engine rank can build traffic for the long term.

One of the most common areas of confusion is exactly how Article Marketing works to drive traffic to a website. The answer probably has more levels than you would think, and a better understanding of how Article Marketing works can help you know what to expect.

Recently I received this question from a reader:

“I have asked several “experts” this question and not been convinced of the answers. My question is in relation to the tactic of using article marketing to drive traffic. If the target market does not utilise popular article directories as a source of information then is there any point in spending time submitting to directories? If keyword searches in article directories do not display information in the market niche can one assume that this format in not applicable to the niche?”

Those are some great questions–let’s go through them one by one…

Read more… | Article Distribution Service (SubmitYOURArticle.com)

Web Writing For Search Engines And Humans

Web writing tricks

One of the most often asked questions I get concerns whether an author should write articles for search engines or for actual human readers.

I recently received this question from a reader:

“What I really want to figure out is what type of content will bring the readers to my website and then convert them into buyers and also, do I really need to keep using different variations of saying the same thing over and over to please the search engine spiders?”

Good question–The answer is that ideally you would write content that is helpful to your target market, but that is also optimized to catch the attention of search engines.

Easier said than done, eh?

It can seem like a perpetual tightrope to walk–what do the search engines want to see -vs- what will appeal to my target market–, but I encourage you to relax and not over think things.

Article marketing is a work in progress, something we do continually over the lifetime of our websites and, as with any skill, we can improve our writing and naturally increase in our skill without the pressure to be the absolute best writer/article marketer on Day 1.

This is a process, and instead of getting bogged down in trying to do things perfectly (not really sure if there is a “perfect” way to do things anyway :-)), it’s helpful to focus on starting where you are and then improving over time.

I’d like to go over a few approaches you can take when you’re trying to meld the needs of your human readers with the desire to appeal to search engines.

Read more… | Article Distribution Service (SubmitYOURArticle.com)

Article Marketing: How Can It Impact My Business?

If you’ve ever felt overwhelmed by the thought of getting an article written, it helps to pull back and get some perspective on the reason why you’re spending time writing and submitting articles.

Here’s the reason why you started article marketing:

You wanted to drive traffic to your website. You wanted to advance your business.

You wanted to become a player in this online arena using a marketing and search engine optimizing tool that you actually understand.

You can write articles, and even if you don’t think you’re that great at it you know that you can definitely get better.

You are working as a solopreneur or in a small business, and you need to capitalize on the online tools available to you to increase your reach and extend your company’s exposure on a budget.

Think about it–

Every time you submit an article, it’s like you’re sending a sales agent out into the community.

After you hit the “Submit” button, your articles go out into the world and go to work for you.

Read more… | Article Distribution Service (SubmitYOURArticle.com)

Reader Question: What’s The Best Way To Build Backlinks In Just One Day?

Better SEO is the pot of gold at the end of the link building rainbow.

Reader Question:

“What are some of the best strategies for writing, submitting, and gaining more backlinks from articles in any given one day period.”

My Answer:

Article marketing is a great way to build links and the actual link building with article submissions is much more quick than with most other methods, especially if you use an article submission service like SubmitYOURArticle.com.

However, I want to caution you that the idea is not to do anything in “just one day” as it takes time to see results of your link building efforts.

Why is that?

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