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Competitive Niche? How To Market Your Site With Articles (Even In A Competitive Field!)
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Overcoming stiff competition ...

Overcoming stiff competition …

Here was a question a reader asked recently:

You have so much on your blog…. can you write a post on how to overcome stiff competition to get up top of Google? I have an anxiety web site that is loaded with good content about the topic.

I’m not sure what I could have been doing wrong – or less effectively than I could.  I figured I could have done something wrong with keywords or poor site design, as that was when people said “load your site with keywords”.

I wasn’t doing article marketing all that time, only in the past few years. My newer site, now about 3 years old, is in the same boat although things were picking up when I started using your service. Still not great though. Any suggestions? I know keyword choice is a biggie, but I also heard that Google no longer weighs them as they once did. I’m not sure what to ask you, but hopefully you can find a secret need hidden in my post.

Thanks so much for your excellent question. There are some very important things that you need to do to make headway in the search engine rankings. The things that you would do for a competitive niche are basically the same things that you would for any niche, only for a competitive niche you need to be more patient and conscientious about your marketing efforts.

At least you’ve covered the most important part–having a site with excellent content on it! Now, you just need to market your site. I know that marketing your site can be confusing, and I’d like to help.

Here are 3 article marketing tips that are absolutely crucial to overcoming stiff competition in Google:

1 – Consistency is key:

For optimum results, we recommend submitting 8 articles a month over the long term through SubmitYourArticle.com for each website that you’re marketing. So, if you have on site on anxiety and one on dog training, then each one of those sites would have 8 articles written for them a month. I know it can take some time to build up to that number of articles, especially if you have more than one site, but consistent article submissions really do make a difference.

From quickly looking at your article list and the dates of the submissions, this might be an area where you can make a big impact by starting to submit 8 articles a month consistently over the long term.

2 – Keyword Research.

Have you done keyword research and identified main keywords and long-tail ones? If not, then the post on this page can help you get started with that. That keyword tutorial will tell you how to research main keywords (to help you website get a higher ranking) and long-tail keywords (to help your articles get better rankings) and how to use them in your article submissions.

I would not recommend loading your site or your articles with keywords. You always want your usage of keyword terms to sound natural and be in context with the content on the page. So, there’s no need to pepper your site or content with keywords, but you should put them in some crucial places:

*Your title–working them in in a natural and grammatically correct fashion. Ideally the keywords would be towards the front of the title. This is where your long-tail keywords go, as that will be the subject of the article.

*Your HTML resource box–that is where you’ll include a link that uses one of your main keywords as the anchor text for the link to your website. Be sure to alternate which main keywords you use, going through a list of 10 or so main keywords.

*Variations of your keyword phrase will show up naturally in the article, so there’s no need to get repetitive about it. Most publishers are on to that anyway and many employ keyword density tools to help them screen out articles that are overloaded with keywords. The key is to research your keywords, and write articles that are on the topics of your long tail keywords. In writing about your topic your keywords will appear naturally in your article.

3 – Patience!

Keep in mind that if you’re in a competitive field, it will likely take longer to climb the rankings, so it’s important to take a long term view of things. Also, during that time it’s important to faithfully write and submit articles each month.

I think you’re off to a great start–you’ve got the ball rolling by starting to write some articles, and you have sites with great content. But you’re right–there are some areas where there is opportunity for improvement. Patience and consistency combined with adequate keyword research and quality article writing are the keys to making an impact in search engine rankings for a competitive niche.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


8 Responses to “Competitive Niche? How To Market Your Site With Articles (Even In A Competitive Field!)”

  1. Paul Polanco says:

    Good morning,

    I wasn’t able to get this answered by your support team, so maybe I can get it answered here. I want to try this service again, but frankly, I’m skeptical. I asked your support team for recent testimonials and/or references that this service is still viable.

    I was told that there were testimonials on this website, but that wasn’t my question. I’m looking to see if people are having success with this service post Panda, Penguin, etc.

    Thank you for your time.

    Paul

  2. Steve Shaw says:

    Hi Paul,

    Thanks so much for getting in touch. We are continuing to get positive results from Article Marketing even after Penguin and Panda. The types of content that those updates focused on were poor quality articles that were littering up the internet, not content that is well-written and truly useful.

    About Google’s algorithm updates: It’s important to look at the overall long-term trend … the trend is and always has been that Google wants to put the sites that offer the best quality experience related to a particular search term at the top of their listings for that search term.

    That’s how they get and retain their own users, and Panda, Penguin – perhaps next we’ll have Piranha or Peacock – and all the other updates are just one more step along that road as their algorithms get increasingly sophisticated.

    So if you have a site that’s relatively poor in terms of the content and experience offered to users, even though you might be able to game the search engines for a while using whatever technique Guru A says works right now and get a decent listing at least temporarily, it’s a poor long-term strategy and it’s going to come back and bite you where it hurts.

    Here’s my impression is that Google’s engineers were looking at with the Penguin update:

    => The ratio between the value of content on the site itself (i.e. the value the site offers to the visitor) and the number and type of links that are incoming to it

    => Whether the site itself is overly optimized (so created more for search engines than real visitors)

    => Whether the content of pages linking to it are also overly optimized (eg. keyword stuffed articles, or articles written more to game the search engines than to give any real value)

    Again, this is all part of a continuing trend … for example, looking at over-optimized websites is something they’ve been doing for years, back to when meta tags were basically it in terms of SEO for a while …

    But overall, if a site has a ton of links out there, and has fairly minimal content or value to offer to the visitor, and perhaps the content that does exist has been created more for search engines than to create a valuable user experience, then the amount of external SEO seems a little out of proportion and gives more indication that those links have been created somewhat artificially, as well as indicating the SEO is overly aggressive … and the internal SEO too all makes the site seem a little ’spammy’.

    While we’ve had a very small minority of people (literally a handful) requesting their articles be removed from our article directory – along with no doubt thousands of other article directories and other web sites – courtesy of a Google Penguin notification, the vast majority of users appear unaffected, and there’s certainly no direct cause-effect relationship between article marketing and Penguin. It’s webspam that Penguin, and other updates, is aimed at, and while some sites were no doubt incorrectly ‘caught’, distributing quality content to other websites and building up the value of the information available online isn’t spam. Content syndication is at the very root of the web.

    Final Thoughts …

    I believe if people really focus on building value for readers/visitors through their articles and the content they provide on their websites, and stay away from anything that they’re doing that has the sole intention of attempting to game the search engines, they won’t go too far wrong.

    SEO should be a nice side effect of what they’re doing, but not the sole intention. For example, distributing articles has the nice effect of often helping SEO, but it’s also a great way to spread the word about a site to other websites and get traffic and publicity from the articles themselves rather than a sole focus on SEO benefits. Hence again, the quality of the article is key.

    In contrast, forgetting about the need to offer a good user experience on your site, and just getting articles written as cheaply as possible and then distributed just to get keyword links back, even when the articles are barely readable and offer no value to anyone – and even spinning them into unpublishable nonsense – is in the end, going to come unstuck.

    Play with Google, don’t fight ‘em.

    Here are some posts (with customer feedback) that you may find helpful:

    Is article marketing still effective after Google’s algorithm changes?
    http://www2.submityourarticle.com/creative-article-marketing/article-marketing-success-help-for-newcomers-to-internet-marketing/

    Surviving Google’s Penguin Update:
    http://www2.submityourarticle.com/creative-article-marketing/surviving-googles-penguin-update/

    And here is our User Testimonials page. The testimonials towards the top will be the ones that are the most recent:

    http://www.submityourarticle.com/testimonials.php

    I hope that helps!

  3. Paul Polanco says:

    Thank you Steve,

    I really appreciate the well-thought out answer. What you wrote makes sense.

    Regarding the testimonials page, I went through the testimonials and since there are no dates on them, I’m not sure how recent some of them are. There were a few that I’ve remembered from more than a couple of years ago. What I was specifically looking for was more recent testimonials from people who have used your service within the last year and have seen measurable results.

    Again, thank you for your time, I really appreciate it.

    Paul

  4. Steve Shaw says:

    Hi Paul,

    Good, I’m glad that my reply helped. The 3 testimonials at the top of the page are recent–since the Panda and Penguin updates.

    Hope that helps!

  5. Paul says:

    Yes Steve, you addressed my concerns. I really appreciate the thoroughness in your answer. It’s this kind of professionalism and customer service that is lacking from so many online companies.

    I am going to begin using your service shortly.

    Thank you,

    Paul

  6. Steve Shaw says:

    Hi Paul,

    You’re very welcome, and I’m happy to address your concerns and questions. We look forward to welcoming you on board soon! If you have any other questions, please don’t hesitate to ask.

    All the best,
    Steve Shaw

  7. Isaac says:

    I would just like to add on to my own experience submitting my articles over the last few months at SubmitYourArticle.com. First let me say that most my articles submitted to this site were ranked no.1 and in the no. 2 and 3 positions on google, and the other major search engines. Before I submitted an article to this service to be published, it was thoroughly looked over for spelling and, grammar, and keyword stuffing. This service is top notch and I was just at the basic level.

    At this point in time I’m not submitting articles because of a financial error on my bank’s part. But as soon as they get their act together, I’ll be back roaring stem full ahead.

  8. Steve Shaw says:

    Hi Isaac,

    That is great to hear! Thank you for sharing!

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