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Digging Deeper: A Strategy For Creating Your Next 5 Articles
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Dig through your last 5 articles for your next 5 topics

Here’s the good news:

It is not always necessary to come up with brand new article ideas–sometimes you can use the same topics, but just go deeper.

The method:

For example, I wrote this post (later turned into an article) called How To Get Out Of A Writing Slump and realized that several of the topics included in that article were worthy of articles of their own.

I ended up making 4 additional articles off of that one original post (here, here, here, and here).

I also have some more article ideas from that one article that I haven’t written yet.

The assignment:

Look at your last 5 articles and explore ways that you can “go deeper” in covering the topics in those articles. You may close up on a single aspect of each article, or maybe you notice an area that could do with further explanation, or maybe there are ideas that naturally branch off of the ideas in one article. There are many ways to “dig deeper”. Of course if you are writing articles for more than one website, then look at the last 5 articles you wrote for each website.

Alternate method and assignment (if you have a blog):

Lots of times insightful comments that people leave on your blog will give you ideas for new articles, or at least add to ideas that you already have for articles. This is the beauty of having a blog–people will have tried different things and they can provide suggestions that they have already tried out.

If you have a blog, look at your recent blog posts, and review the comments. Are there any related ideas that warrant being included in your next article?


Over the course of your article marketing career (which ideally would last as long as your website), you will need to be writing a consistent stream of articles. This is a small price to pay for a higher search engine ranking and a site that is well-visited and continuously growing.

A trick to being able to come up with article topics is to cover your topic backwards and forwards.

This is great for your readers, because they get to enjoy a comprehensive collection of information on your topic.

It is great for your SEO, because you are blanket covering your niche with articles, which will create a better opportunity for your articles to turn up in all types of searches related to your niche.

Last but not least, this approach is great for you personally, because it really forces you to establish your expertise. You really grow from writing about your topic from all different angles. It helps you in your interaction with customers, because you are always thinking from their perspective, what will bring value to them and what would be helpful for them to learn. If you are not quite an expert in your niche at the time you start article marketing, you surely will be a year or so into your campaign, if you submit articles consistently every month (8 per month per website is sufficient).

What do you think? Will you try this “digging deeper” approach?

Photo by jensaar

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6 Responses to “Digging Deeper: A Strategy For Creating Your Next 5 Articles”

  1. Dan says:

    Hi Steve – Thanks for a very helpful post as always. Could I ask about keywords? When you think about digging deeper is it useful to focus on a particular term or phrase? The majority of my past articles have been written without really focusing on the keyword aspect other than perhaps the title

  2. Wayne Weeks says:

    You know, I think this can be a real help. I am going to give it a try.

  3. Ann Bell says:

    Thanks for the tips, ideas and help. I’ve been procrastinating long enough. I have a list of titles and key points. You’ll see a few articles this month.

    I am confident that the first one will be the hardest.

    Ann Bell
    Mixed Media Artist in Houston, TX

  4. Steve Shaw says:

    Hi Dan,

    You’re very welcome–in answer to your questions: If you are deliberately focusing on your keywords, then yes–you can write your digging deeper articles on different keywords. When I do this process, however, I have not focused on a particular keyword or phrase. I know what my keywords are and I try to naturally work them into each article (but most of the time I don’t even have to try–by writing on my subject my keywords just naturally show up). But if you are particularly targeting certain keywords, then it would be a good approach to try writing the subsequent ‘deeper’ articles with the keywords in mind.

  5. What would you say is the best niche research / kw research tool

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