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Get Article Ideas From Your Own Website
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You have more article ideas than you realize.

You have more article ideas than you realize.

The most common question any Article Marketer asks is this:

“What should I write about?”

I think folks sometimes get stumped for topics because the expansive sea of possibilities is just mind boggling.

I have a theory though:

You have more article topics at your fingertips than you realize.

You may even have ready-made content just waiting to be tweaked and submitted as articles.

Look at your own website.

Now, if your website is a blog, then you already have a storeroom of article topics at your disposal, but in this post I’m specifically talking to people who have traditional websites.

If your website is like most people’s websites you have on your very own site ideas for several articles just waiting to be written.


Let’s say you’re a Virtual Assistant– it’s likely that you have a page on your site that answers the question “What is a Virtual Assistant?” or “How A Virtual Assistant Can Save You Time”, or some other content that you’ve written to help persuade an interested party into being interested in working with a Virtual Assistant.

That info is a prime candidate for an article or two or more.

Audio Content From Your Website

Have you done any podcasts or audio interviews on your topic?

These can be great sources for article ideas.


Recently Mark Bowden, an internet marketing specialist from the UK, interviewed me on various aspects of article marketing for his own clients. It was about a 45 minute interview with lots of good questions asked by Mark, and I had linked to the interview from my site and encouraged readers to listen to it.

But then I thought–”Hey, that’s good content. I can use this!”.

I just re-listened to the interview and took notes on major topics, then broke those topics into articles.

More Article Topic Sources On Your Site and In Your Business


Have you written an e-book on your topic?

Pull chapters from your e-book and adapt them to be articles. You might have to do some slight rephrasing on the intro and concluding paragraphs, and also whittle the chapters down to article length (no more than 1500 words), but depending on the length of your book, you probably already have the makings of several dozen articles.

Your List Messages

If you have a list of email subscribers, what are you sending out to your readers?

Do you offer an e-course (you know, lessons sent out automatically to people who sign up)?

Or perhaps a newsletter?

If you have a list, you must be sending information to them.

Look through your email messages and see if there is anything that you can morph into an educational article. Remember, you’re looking for educational, teaching content to turn into articles.

For messages going out via email, you do not have to rework them like you would if the content was on your own site. It is fine to use verbatim content that is going out to your email list in an article.

Your Customer Support Replies

Many times I’ve used my customer support replies as the basis for articles. You can sort of tell when you have an ‘article worthy’ customer support reply:

  • You find yourself explaining a very important concept that is essential to the person’s success.
  • You notice yourself teaching –you’re providing background info, explaining things in depth, and giving examples.
  • You’ve noticed this same question coming up before, and you know that if a handful of people are asking it then likely many others are wondering the same thing.

My attitude is this: As long as I’ve taken the time to write a really thorough reply to a great question from a customer, why not use that content in an article?

Much of the work is already done, and my mind is on the topic anyway. Makes the most use of the time and brainpower I’ve invested.

How To Re-Work Website Content

Here are some pointers for transforming content on your website into articles:

1) Rework your appropriate website content and submit it as an article. Do not submit the same content verbatim–it is in your own best interest to keep the content on your own site unique.

*Exceptions to this would be if you were using audio content, email message content, or content you’ve sent as a customer support reply. For those, you do not need to change the content to be sure the original is unique.

Only content you’re using from your own website needs to be re-worked.

2) Be sure that your article is not promotional–you cannot talk about yourself or your business or services in the article body. Save that for the resource box. The info you provide in your article needs to be objective and educational, so content on your website that is all about you and more of a sales pitch for your business would not be appropriate material.

3) Set a word count goal–Your article should be at least 400 words long, but it can be longer than that. A good goal to aim for is 400-800 words.

4) Use the website content as an outline for writing your article. That will help you write the article faster. I use outlines for all my articles, and they help me stay on track.

5) Write for different sections of your target market. For example, you may write an article on one topic 2 different ways–One for newbies and the other for experts.

Have You Found Hidden Article Ideas?

When you find a source of article ideas on your own site or in your own business, it’s like discovering a hidden treasure.

I found one of these recently–I looked at an e-book I’d written and noticed that I could use the table of contents as an “article idea list”. That is a 70 page e-book, so I will be set for article ideas for a while!

I hope this post has helped– have you found any hidden article ideas?

Photo by Cayusa

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

15 Responses to “Get Article Ideas From Your Own Website”

  1. Gwen says:

    Wow, thanks for all of these ideas. Yes, I have found many hidden article ideas!! That makes so much sense, re-purposing what you already have is always a time saver.

  2. Sean Durrant says:

    Sounds obvious when you say it! – Sometimes we can’t see the wood for the trees.

  3. Ben Andrews says:

    Very useful – especially the customer support replies, i’ve got an email outbox full of potential articles now.

  4. Deb Lamb says:

    Great ideas! You are so right, there are tons of articles within my blog/web site and other articles I have that I can transform as well.

    Thanks for such good and valuable information!

  5. You are right, it does not have to be difficult. The idea is to repurpose what you know and you have readily available to you. Thanks for the reminder that I already have everything I need.

  6. Joe says:

    Yes Steve this post certainly has helped, although now it seams a little obvious. With an e-commerce site I have I will be using some of the “reply to questions” content to use for article material.

  7. Rus Morgan says:

    I wrote a non-fiction narrative which follows the first eighteen months in the life of my two dogs. Each chapter was constructed so that I can lift at least one article from it. This will keep me occupied for quite some time and will release the pressure so my sub-conscious can do it’s work and provide me with more ideas.
    I have learned that challenging my sub-conscious is an indispensable part of my creative process.For fifty years I have done it literally by going to bed with a question or two on my mind. At first it was an accidental procedure — now I do it on purpose. It is gratifying to wake up with an answer or at least a new approach to my problem. I have more in-depth articles on this subject in process and I am interested in others experience with the help they get from their own sub-conscious. I have more in-depth articles on this subject in process and I am interested in others experience with the help they get from their own sub-conscious. If you care to be included, email me at Be sure to include permission to quote in your email to me.

  8. Wow! Thanks for this. You’ve just reawakened my desire to begin article marketing again. Ideas for articles lurk in so many places. Thanks for sharing.

  9. Maurice Petersen says:

    Thanks for the heads up. Now I have one more place to look.

  10. This is great, thanks. You can go to other people’s books, as well, and look at their TOCs – obviously you don’t copy their information, but write your own hit on those topics. The supply of topics is endless that way.

  11. Paul says:

    I have been doing this for quite some time now…And it works wonders. You have just reinforced what I need to do more often.

  12. Always great content an educational, the way a good article should be. thanks

  13. Uche says:

    I’m amazed at this post. You are a great guy.

    Thanks for this. It’s quite informative.

  14. Thanks for your help on this.

    I sell fitness equipment like treadmills, cross trainers and also pool tables and snooker tables but it’s a very competitive market.

    I am trying to implement these tips but its hard work I have to say, it’s the research which is the hardest and being able to understand it but I have to say the tips on here explain things very well. I love the analogies, they really are good.

    I can’t remember if they mentioned it on here but I use a great analysis tool on Google, its their Webmaster Tools program. It analyses your keywords and all the links to your site. It’s also free, you just add it on your gmail account.

    This is one of the best resources I have found on SEO and Article Writing. Thank you.

  15. This has to be the best article that i’ve read on this subject

    Thanks very much :)

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