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Go Keyword Crazy: How To Sabotage Your Article Marketing #10
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This is the thrilling conclusion ;-) of the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!

We're all in the same boat here–all of us are at various stages of learning how to market and drive traffic to our websites.

If you're like most folks, when you first start marketing your website you probably didn't have any idea about any of the SEO stuff, such as keywords. 

Then after a while, you learned what keywords are and what their purpose is, and you got the general impression that you're supposed to be using keywords in your website and in your article marketing campaign.

Perhaps you've overheard bits and pieces of information, such as "use your keywords in your articles to attract Google's attention" and "putting your keywords in your titles is extra effective."

And then you take that information and try to do the best you can with it.

No one can blame you for that–even the most experienced SEO junkie is constantly learning, constantly trying to figure out how things work. 

But I have to tell you, I see more articles than I'd like to admit that look like they've been peppered with a keyword machine gun, with keywords just sprayed throughout the title, the article body and the resource box with no attention to the writing quality and educational content.

This is not what you're going for!  

When it comes to keywords, balance it the key. 

I just want to say this–it is vastly more important to be sure that you have a well-written, educational article on the topic of your website than to try to stuff your keywords throughout your title, article body and resource box in an unnatural way.

As we've discussed in other posts in this series, you have 3 people to please when you're writing your articles:

1) The publishers

2) Your target readers

3) Yourself

Notice that there are two groups ahead of you :-) . Neither of those groups sees any particular value in your keywords, and there are even some top notch article directories that have ways of measuring the keyword density of your articles and will decline your articles if they detect an over-use of keywords. 

So, as always, as an article marketer your first priority is to please your publishers and your target readers.

What do quality publishers want? They want quality articles that their readers will find helpful.

What do  your target readers want? They want answers to their questions and solutions to their problems. 

The cool thing is that if you please both of these groups of people, you will increase your success rate much more effectively than if you tried to place your needs in the top position.    

Alright, alright–so how are you supposed to write quality articles that please publishers and readers and somehow deal with the keywords issue?

Don't worry, there is a way :-)   and it's not that hard. It's natural, it's rewarding, and it pleases everyone including YOU! 

1) Figure out what your keywords are.

First things first, huh? If you're new to the keywords game, please check out these posts that tell you what keywords are and tell you how to determine your keywords for your website:

What Are Keywords? 

How Do I Get Started with Keyword Research?  

2) Learn how to incorporate your keywords into your titles appropriately.

We've got a whole post on this topic that I encourage you to check out:

How To Use Your Keywords In Your Titles Appropriately 

3) Learn how to create an HTML resource box.

At SubmitYOURArticle.com and at many article directories you have the option to include an HTML resource box. Why would you use an HTML resource box?

The HTML resource box allows you to get more bang for your SEO buck by allowing you to hyperlink specific keywords or keyword phrases. Google and the other search engines pay special attention to hyperlinked phrases, so doing an HTML resource box can be a good way to help boost your search engine listings for those keyword terms.

To use the HTML resource box to your best advantage, please see this post that outlines some common mistakes that folks make when crafting and HTML resource box.  

Also, if you're a member of SubmitYOURArticle.com and would like step-by-step instructions (with photos!) on how to create an HTML resource box, please see this post:

How To Create An HTML Resource Box In 5 Super Easy Steps 

Actually, even if you're not a member of SubmitYOURArticle.com, looking at that post will likely help you when you're manually submitting an HTML resource box to an article directory–the principles are the same :-)

4) Use your keywords in your submissions.

Insert your keywords into the Enter Your Article page on SubmitYOURArticle.com, or if you're submitting articles manually, then there is also usually a spot on the article submission pages of most article directories.

By including your keywords when you're submitting your articles, you give the publishers the ability to incorporate your keywords into some of the behind the scenes aspects of your article as it's published on a website. For more info on this, please see this post:

Why Do Article Directories Ask Me For My Keywords?

5) Write about the topic of your website.

This is what it all comes down to, doesn't it? If you will simply write about the topic of your website, it's likely that some variation of your keywords will naturally appear in your article without even trying–and in my opinion, this is the best way to do it!

Above all, your article should be educational, well-written, and helpful to your target readers. If your main concern is inserting your keywords throughout your article hoping to trick Google, you are really putting the carriage before the horse, and your articles will go nowhere fast. 

Not sure what to write about?  Check out these references:

What is the best way to write articles to drive traffic back to my product
website? 

The Fastest, Easiest Way To Write Your First Article…Starting From Square One 

Does Your Article Feel Like A Big Comfy Chair? 

7 Great Tips for Writing Articles That Ezine Editors Want To Publish 

If you're not a member of SubmitYOURArticle.com yet and would like to join, we'd be happy to welcome you–you can sign up here


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


11 Responses to “Go Keyword Crazy: How To Sabotage Your Article Marketing #10”

  1. Forexfundas says:

    Great tips. Useful information

  2. Darren says:

    5 great tips thanks

  3. Sir, very informative article. What you say is absolutely right. Keywords should be used but not over-used. Today for any online business or online advertising, rich contents with strong keywords is the base. But use it a few times but overusing keywords tend to hamper the quality of the article thereby spoiling your chances of getting traffic.

  4. hello from Montana:

    I have tons of articles out there and they are content rich. However, I think I am driving them back to my webpage instead of a sales page.

    I had been told that was what to do, but now I realize I have so many options when they get to my webpage, the customer becomes confused.

    Hope to figure this all out soon.

    Judy H. Wright aka Auntie Artichoke, family relationship coach and author
    http://www.ArtichokePress.com

  5. Delords says:

    Great tips and easy to implement
    thanks for the helps.

  6. Kennedy says:

    Thenks very much for this useful infos in your article’

  7. Charles says:

    It is gratifying to learn that using key words sparingly in your article can have a good impact on your website.

    Thank you for the info, you always write good tips.

    Cheers

  8. derek says:

    hey nice site. keep up the good work:)

  9. seo keyword says:

    Your blog is so informative keep up the good work!!!!

  10. [...] How To Sabotage Your Article: Go Keyword Crazy – a 5 step process for using your keywords appropriately in your articles. [...]

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