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Good Article Marketing Tips – How to Write an Engaging Article
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Have you ever wondered how your article can stand out in the endless ocean of content that is available on the internet?

The more popular your field is, the more competition you have with attracting readers to your content. Even if you’re in a relatively new field, you can count on the fact that over time your niche will become more popular, and eventually your content will have to struggle for its place in the online hierarchy of content.

The good news is that creating articles that engage your readers comes down to one factor that you are completely in control of: the quality of the article.

  • What makes a quality article?
  • What type of content really engages readers and holds their interest?
  • What type of articles are so compelling that they make readers want to share them with their friends?

Keep on reading, and I’ll answer those questions for you. Here are 5 article marketing tips to help you create an engaging article:

1 – Write as if you are speaking to one person rather than to a huge crowd.

If there’s one thing that readers respond to, it’s an article that feels personal and not like some faceless treatise on a subject. After writing articles for many years, I find it difficult as an author to write for the “massive crowd” and am infinitely helped by writing articles geared toward answering one person’s question.

Writing in a way that connects with our readers is something that we all struggle with, because for the most part we never see or meet our readers (other than maybe through online interactions).

When we’re writing, we may wonder, “Is anyone ever going to read this?” Sometimes we may feel as if we’re just writing to no one or that we’re just writing for search engines. We may not make the connection that our words will be received by someone and possibly make a difference in his or her life.

If you want to write an engaging article, it is absolutely imperative that you write for one person rather than a crowd.

2 – Make the article unique.

One complaint of publishers and readers is that there is so much content being created that it can tend to repeat itself. Pretty soon you start to feel like if you’ve read one article on a certain topic, you’ve read them all. Readers are really looking for unique information and a unique perspective rather than re-hashed content. They also crave content that shows some personality and doesn’t read like an entry from the Encyclopedia Britannica.

3 – Be creative in your teaching methods.

I was telling you recently about how examples, metaphors and word pictures are excellent at “painting a picture” for your reader and teaching new concepts. People are in desperate need of the information that you have, and they really appreciate it when you go to the trouble of coming up with new and creative ways of teaching.

What readers really want is an article that is relevant to their needs and that gives them information that they can take away and put into practice in their own lives. The better you are at teaching in your articles, the more relevant your content will be.

4 – Format your article so that is easy to read.

This one seems so obvious, but it really bears repeating. When writing online content, the way that you present your information makes a huge difference in how it is received.

Online readers tend to be in a hurry, so they skim articles rather than read them word for word from start to finish. Plus they’re reading on a computer screen, which can be hard on the eyes. If they see an article that looks “hard to read”, then they’ll pass it by.

Here are some ways to format your article for the easiest reading:

  • Use bullet points to draw attention to major points.
  • Use sub-headings to break up the information in your article.
  • Write in short paragraphs rather than big blocks of text.
  • Use numbered lists whenever possible.
  • Write in shorter sentences, rather than long, complicated, meandering ones.
  • Ensure proper grammar and spelling.

5 – Create a compelling headline to grab the reader’s attention.

The title is the very first thing that a reader will see and is often the only thing (aside from the article summary) that helps a reader decide if he wants to read your article or not. Your headline can make or break your article.

Here are a few major points when it comes to creating titles that engage the reader:

12 Tips For Making Your Article Headlines WORK For You!

When you’re creating content, it’s not enough just to write an article. Ideally, you’ll be aiming to write content that engages your readers. This will make it so that your content stands out and doesn’t get “lost in the crowd”.

  • Which of these tips will you use when creating your next article?
  • Which one hits home with you the most?

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

9 Responses to “Good Article Marketing Tips – How to Write an Engaging Article”

  1. Paul says:

    Excellent article as always.

    Is there a way to correspond with Steven Shaw directly? I had some questions for the live chat support and they were not able to field my questions.

    I’m looking to use this service but I have some real concerns.

    Thank you.

    Paul P.

  2. Steve Shaw says:

    @Paul: Hi Paul,

    Thank you for your interest in I’ve asked my assistant to contact you so that we can get your questions answered. Be looking out for that email from us, and if you can please respond with the requested information. We will get you the information that you need–feel free to ask as many questions as you like, and I’ll try to answer them as thoroughly as possible through our support site.

  3. Rick De Lima says:


    Thanks for this article. As a copywriter and blogger I write every day. I agree with your take on coming up with new creative ways to make your articles stand out from the pack.

    I spend a lot of time researching info for my own articles and blog posts and I can tell you that some days I feel like banging my head against a wall.

    Like you say after you read a few articles on a subject, you tend to feel like you’ve read them all.

    I find that numbered ‘How to” articles are still quite popular. Also, story telling articles seem to catch reader’s attention. As for fact and figure type articles I think they put many readers to sleep.

    So,just like you suggest in point 1, you should always write to one person. think of it like a ‘bar stool” conversation you would have with someone you met at a bar.

    Be natural. Ask questions. And most importantly, Listen. this will give you clues of where to take your conversation.

  4. Steve Shaw says:

    @Rick De Lima: Hi Rick, thank you for chiming in and sharing your expertise!

  5. I know I am delighted when I read an article with information that’s applicable, especially if that information helps to accomplish a goal, so I try and create material that reflects those attributes. It’s also the reason I devour Steve’s articles. I know I can trust what’s being said, and benefit from it as well. Thanks, Steve.

  6. Steve Shaw says:

    @Virginia Castleman: Thank you so much Virginia!

  7. Hi Steve. I have been including short clever rhymes as introductions to some of my articles. I never get any comments though, so I have no idea how well they are received or enjoyed.

  8. Cecilia says:

    Hi Steve
    I include a lot of pictures in my articles om my website as I find that people remember better looking at pictures than reading words. Would love to include them in my articles to you.

  9. Steve Shaw says:

    @Cecilia: Hi Cecilia,

    I know what you mean–a pictures says a thousand words!

    Unfortunately, publishers want written content and not necessarily pictures, so when submitting free reprint articles, you just submit the articles. If the publisher would like to add photos to your article, then he or she can.

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