SubmitYourArticle.com - article submission service | article submitter
How To Create An Article Marketing Campaign: Step 4–Writing!
Published By Google+

Image by pallotron

I’ve been telling you exactly how I would set up an article marketing campaign if I was in charge of marketing your website (and this is the same technique that I’ve used with great success in marketing my own sites).

Let’s do a recap–

Step #1 Establish Your Baseline

Step #2: Check Out Your Competitors

Step #3: Organizing and Brainstorming

Now we’re getting into the meat of things! In Step 4, we’re starting to write and submit articles!

We’ve got a few guidelines to keep in mind:

Always write on the topic of your website.

I’ve got a few resources you might find helpful if you’re not sure what types of topics to write about:

How To Find Great Article Topics

How To Know What Topics Strike A Nerve With Your Target Market

Keep your word count limit in mind.

Most publishers will accept articles that are somewhere between 400-1500 words. If at all possible, it’s beneficial to keep the word count between 700-800 words, as that length of article is attractive to the widest spectrum of publishers. Here are some tips on how to write an article of that length:

How To Write A 700-800 Word Article

Proofread your article carefully.

It’s even a good idea to put your article aside for at least 24 hours before proofreading it. Remember, when your article starts getting picked up by publishers, it will be hard to make any corrections at that point.

Why You Should Give Your Article A Cool Off Period

Write!

And I actually have a tutorial on how to write an article for those of you who are just starting out (or those of you who are veterans but would just like a refresher).

The Fastest, Easiest Way To Write Your First Article…Starting From Square One

What about keywords?

I know that there’s at least one person who’s wondering–”Should I be very concerned about using my keywords in my articles?”

You are just starting your article marketing campaign, and I’m assuming that you’re relatively new to article marketing, so I will just tell you–don’t sweat the keywords issue right at the beginning.

Just get into the habit of writing articles on the topic of your website. As the months go on, and as you get more and more comfortable with writing, you can gradually ease into being more mindful of your keywords in your articles. The reason I say this is because so many times it seems like being overly concerned about keywords does more harm than good, so please don’t worry yourself about it right now.

As I’ve told you before, when someone doesn’t see the results they were looking for with article marketing the reason is usually not because of a lack of SEO knowledge. The #1 reason why a person would be dissatisfied with results is something really easy and avoidable–not submitting enough articles.

So, if that is the main hurdle you need to clear in order to see results, focus on submitting articles each and every month consistently. Write the articles on the topic of your website, but do not be overly concerned about your keywords, at least at the beginning.

But, there are a few things I want to see you doing with your keywords outside of your article body–

Do learn how to submit an HTML resource box.

It’s simple, I assure you. You do not need to know HTML at all, but you do need to have an idea of what your keywords are.

With an HTML resource box, you are using a keyword or keyword phrase as anchor text for a link–this means that the keyword is hyperlinked and when a reader clicks the words that are linked, then they are taken to your site. Supposedly Google and other search engines regard hyperlinked text as being more important, a special indication of what a web page is about, so using your keyword as the anchor text for a hyperlink is little technical thing that you can do with your keywords to help Google associate those words with your article/website.

One thing to keep in mind though–if you’re using keyword linking from the HTML resource box, do not focus on the same keyword phrase each time, but vary them a lot within the niche.

Why?

If you use one keyword over and over again in your HTML resource box, it can appear as if you’re trying to manipulate Google’s evaluations and Google doesn’t like that. By varying the keywords you use when you’re employing an HTML resource box, you can help Google get a good idea what your site is about by linking in semantically related key phrases in a non-manipulative way.

What does semantically related mean?

If your keyword phrase is ‘sail boats’, semantically related phrases would be: ‘sailing boats’, ‘how to sail a boat’, ‘sail boat gear’, ‘learn about sail boats’–you get the idea.

What is an HTML Resource Box?

How To Create An HTML Resource Box

How To Write A Killer HTML Resource Box…The Easy Way!

Do enter your keywords into the submission page (there is a special field that asks you for your keywords, and publishers use those keywords when creating the URL of your article page on their site). For more information on how publishers make use of your keywords, see this post.

So, those are 2 ways that you can start using your keywords in your article submissions without having to deal with the issue of how to integrate your keywords into your article body and title.

We’ll go over those more advanced keyword techniques in Step 5, but for now just write and submit articles, and use an HTML resource box and enter your keywords on the submission page.

Additional Resources:

What Are Keywords?

How To Do Keyword Research


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


3 Responses to “How To Create An Article Marketing Campaign: Step 4–Writing!”

  1. Viviana says:

    Great tutorial and suggestions. I’ve been wondering how article marketing is treated in terms of “duplicate content”. If one submits an article to an article submission service and it then distributes to several publishers, is the content not then considered duplicate? Or say for instance you write on a popular topic and there are hundreds of other related articles that have a slightly different opinion, is that not also considered duplicate content therefore reducing your ability to drive traffic through search engines to your site?

  2. Steve Shaw says:

    Hi Viviana,

    Thanks for your questions–

    I’ve been wondering how article marketing is treated in terms of “duplicate content”. If one submits an article to an article submission service and it then distributes to several publishers, is the content not then considered duplicate?

    From an search engine’s point of view, placing articles automatically all over the net is not much different whether done automatically or manually. Even when done automatically, the articles can take a while to appear as sites approve and publish the articles in question.

    Neither should article submissions be seen as some sort of underhanded tactic – it’s not, article submissions simply involve sharing content legitimately with other sites on the web who wish to publish it.

    Press releases work in a similar way, and a whole load of other online content is syndicated too, not just article submissions.

    While the search engines don’t see it as a problem if sites contain the same content, this doesn’t mean that they want to show their users the same article on a ton of different sites in the search results; they want to show a variety of different content that may be helpful to the user.

    So they do recognize duplicate content, but that doesn’t mean they penalize sites because of it– syndicated content plays a big part on the web and how the web works (eg. RSS provides an easy method to spread syndicated content).

    Article submissions increase your chances of one of your articles showing up on one of the sites on which it is published when a user searches on a particular topic. The more articles you have out there, and the more sites your articles are published on, the more chances you have that a search engine user will click to read your article when searching for something.

    So, I haven’t noticed that the duplicate content issue plays that big a role in a website’s results, but knowing that some people are very concerned, we do offer a free tool to the members of SubmitYOURArticle.com called ArticleLeverage, which allows the author to create unlimited variations of their article, which decreases the amount of duplicate content.

    You had also asked:

    Or say for instance you write on a popular topic and there are hundreds of other related articles that have a slightly different opinion, is that not also considered duplicate content therefore reducing your ability to drive traffic through search engines to your site?

    No, writing on the same general topic as someone else is not considered duplicate content.

    It is fine for an article to be on the same general topic–you’ll find people writing all over the internet giving various opinions on topics, and when you do a search on Google for anything, you’ll see lots of different results on that same topic.

    You do not need to be the only one writing on your topic in order to see results.

    It is fine to write on a popular topic–if you look at any article directory you’ll see that they have categories that you can choose from. Those categories are the ‘popular topics’. And it works the same with other types of marketing as well–if you have a blog, you can be writing on the same topic as other blogs, and you can still see great results. You do not need to be the only one writing on your topic.

    I hope that helps!

  3. [...] Step 4: Writing – gives basic guidelines for writing your articles, and highlights 2 easy ways to use your keywords in your submissions, even if you’re a beginner with SEO. [...]

Leave a Reply


Search Blog
Recent Posts
Previously