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How To Build Links To Multiple Sites With One Article!
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Alright, so we all know that by submitting articles you can drive traffic back to your website.

Here’s how that works:

For every article you submit, you will include a resource box that has a link to your website. Each time that article is picked up for publication, you receive a precious one-way backlink to your site.

But what do you do if you have more than one site associated with your main site?

Let’s say you have a main website, a blog, a Squidoo lens, and you also want to deep link to specific pages on your website and blog–what do you do?

You know I recommend having a single link in your resource box, so does that mean you have to write a different article for each web page you want to drive traffic to?

Definitely not, if you get a little clever and take advantage of the free ArticleLeverageâ„¢ tool we offer our members at

Let me walk you through how I use this tool for my own article submissions:

For myself, I do article marketing for at least 4 web pages associated with my site:

What I’m saying is that with just one article, I can drive traffic to all of these web pages.

How is that possible, you ask?

Let’s look at the area in ArticleLeverageâ„¢ where we can create variations for our resource boxes:

1) As you can see, my original text resource box was linking to

2) My second resource box has different wording and is equipped to drive traffic back to our article directory at

3) My third resource box has a different focus (still on the topic of article marketing though), and it is linking back to our Squidoo lens “The Ultimate Guide To Article Marketing“.

So, here I have one article that is driving traffic to multiple websites. In ArticleLeverageâ„¢ you can create limitless variations, so if you had a number of web pages all on the same topic you could create 5, 10 or even more resource box variations linking back to different web pages on the same topic.

In fact, even if you don’t want to create article variations, it may be worth your while to go into ArticleLeverageâ„¢ and just skip to the step that allows you to create resource box variations. That alone would be a great use of this tool.

Why Would You Want To Link To Multiple Sites from One Article?

Great question–why not just write separate articles and have all of the links going back to one site?

What’s the benefit of dispersing the sites you link to from one article?

Well for one thing, it allows you to build links in a more organic way. Rather than building 500 links to one site within a short span of time, you can spread those links out over several sites (all on the same topic) so that the links for each site build up more slowly. Supposedly Google appreciates the slow and steady build up of links over one burst of links generated all at once.

Also, it allows you to do some deep linking to pages on your website. While you might not feel like writing an article specifically to link to a particular post on your blog or a particular page on your site, it would be very easy to just write one more resource box variation that was deep linking to that web page.

While most of the time folks concentrate on building links to their main domain (for example, is my main domain), there is also benefit to building PageRank value for a variety of pages on your website, and not just the main page.

You do this by deep linking — meaning linking to pages on your website that are not the main page. An example of a deep link is our article directory at

On a blog, a deep link would be to a specific post, or a specific page.

Some qualifiers:

*You may think you’re killing 5 birds with one stone by putting 5 links in one resource box going to different sites, but that is just not true. For optimal click throughs, spend your efforts trying to drive traffic to a single site. (One site per resource box)

*As always, consistency is key when you’re doing any type of online marketing, including article marketing. We do article marketing over the long term, submitting 1-8 articles each month. Even though we can submit one article and drive traffic back to several sites when we use ArticleLeverageâ„¢, we still need to be consistent in our submissions in order to get the results we’re after.

So, using ArticleLeverageâ„¢ to create multiple resource boxes to drive traffic to multiple sites does not mean that you can submit fewer articles.

*When you’re creating your resource box variations, all of the web pages you link to should be on the same topic as your article. Like I showed you above, I have at least 4 web pages that I like to drive traffic to related to So, any article I write on article marketing would be appropriate to market any one of those web pages.

This would not be true if I had websites on other topics. You can use this trick with ArticleLeverageâ„¢ only if your websites are all on the same topic.

*If you only have one website, then this stuff doesn’t apply to you–don’t worry about it! ;-) You’ll do fine linking to one website from your articles.

If you’re already a member of, think about how you could apply this technique to your own use of the service. If you aren’t a member yet and would like to take advantage of ArticleLeverageâ„¢ so that you can drive traffic to multiple sites with one article and also create limitless article variations, we’d be happy to welcome you. You can sign up here.

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

17 Responses to “How To Build Links To Multiple Sites With One Article!”

  1. Delords says:

    Great Article Steve.

  2. [...] For more info on how to drive traffic back to multiple URLs with just one article, see this post.  [...]

  3. deep links says:

    The trick, if there is such a thing, is variety. Make certain you collect a steady and varied collection of links

  4. Steve Shaw says:

    Yes, it’s best to have a 100 links coming from 100 different sites rather than 100 links coming from just one site, but I’d also like to add that you want those varied links to be coming from sites that relate to your own site. Obviously if it’s an article directory they have different categories and one of those categories will likely pertain to your site, so that counts as being a link from a related or complementary site.

  5. nosha says:

    Love your articles. Article leverage is a great little tool. Simple to use too, unlike “jetspinner” that i struggled with forever and never was able to make it work right.

  6. Madison says:

    Great idea. I have articles written for me and submitted to ezine articles. Could I then take those articles and submit them with submityourarticles with differant resource boxes.

  7. Great pure educational information. With the help
    of and article submission service you can I agree
    get 100′s of links.I”m starting to go back to all my blogs that I created and linking the posts to a new article and then submiting it to article directories. It takes time but boy is it powerful.
    matthew w faulkner

  8. Steve Shaw says:

    Hi Madison,

    Thanks for your question–

    When you use there is no need to manually submit to article directories, such as Ezine Articles. We have a very large distribution network of publishers that’ updated daily, so it really takes a lot of the work off of you.

    Just enter your article into our site, and then submit the article, and it will go out to all the publishers on our list that accept articles on your topic. Yes, you can use ArticleLeverage to create different resource boxes for each article.

    But, if you have submitted the articles already to Ezine Articles, you would want to turn off distribution to that site (we can do that for you or show you how) before submitting the same articles through our service. If you don’t turn off the automatic submission to EzineArticles, we will submit to them and then they would get the article twice (which isn’t a good thing!).

    So, if you use, for future articles there is no need to manually submit to Ezine Articles, and if you’d like to submit past articles that are already at EA, then we can turn off distribution to that site.

    I hope that helps! :-)

  9. Nice and practical information on how to build good,quality links for seo, traffic and internet money.

  10. [...] => Take advantage of the wonderful ArticleLeverage tool we offer, and use it to drive traffic to multiple sites with one article. By dispersing the sites you link to from an article, it allows you to build links in a more organic way. [...]

  11. This is quite a hot information. I’ll share it on Facebook.

  12. [...] ArticleLeverage: HowTo Build Links To Multiple Websites With Just One Article [...]

  13. [...] How To Build Links To Multiple Sites With Just One Article [...]

  14. [...] box. If you also would like to link back to your website, it’s a great idea to use our ArticleLeverage tool drive traffic to multiple sites with just one article. I think it’s a good idea to use a [...]

  15. [...] By all means, put some serious thought into your resource box, and if you’d really like to take things up a few notches, try using ArticleLeverageâ„¢ to create multiple resource box variations. [...]

  16. Bharat Rawat says:

    If i will post same article in many article directories it will not count as spam content according to Google Penguine update. I have so huge problem I read many articles blogs and I was submitted this question in many of forums site. But still now i dint get a perfect answer most of the people replies that we can post one article in only one article directories. So whats the right way to post a article. I am so confused from the answers.

  17. Steve Shaw says:

    Hi Bharat,

    Thanks so much for your question. Posting the same article on multiple article directories does not count as “spam” and is not in violation of Google’s Penguin update. While you should always ensure you have a varied link profile, it does not damage your SEO when you have lots of different sites publishing the same article.

    It’s no different than press releases, where you would have the same press release on lots of different sites all linking back to your site.

    There is a lot misinformation around relating to ‘duplicate content’, but the penalty only applies to a single website that publishes the same content multiple times – not to multiple websites publishing the same content.

    Here is some more information :

    “Does Having The Same Free Reprint Article Published On Multiple Sites Hurt Your Website Ranking?”

    About Google’s algorithm updates: It’s important to look at the overall long-term trend … the trend is and always has been that Google wants to put the sites that offer the best quality experience related to a particular search term at the top of their listings for that search term.

    That’s how they get and retain their own users, and Panda, Penguin – perhaps next we’ll have Piranha or Peacock – and all the other updates are just one more step along that road as their algorithms get increasingly sophisticated.

    So if you have a site that’s relatively poor in terms of the content and experience offered to users, even though you might be able to game the search engines for a while using whatever technique Guru A says works right now and get a decent listing at least temporarily, it’s a poor long-term strategy and it’s going to come back and bite you where it hurts.

    Here’s my impression is that Google’s engineers were looking at:

    => The ratio between the value of content on the site itself (i.e. the value the site offers to the visitor) and the number and type of links that are incoming to it

    => Whether the site itself is overly optimized (so created more for search engines than real visitors)

    => Whether the content of pages linking to it are also overly optimized (eg. keyword stuffed articles, or articles written more to game the search engines than to give any real value)

    Again, this is all part of a continuing trend … for example, looking at over-optimized websites is something they’ve been doing for years, back to when meta tags were basically it in terms of SEO for a while …

    But overall, if a site has a ton of links out there, and has fairly minimal content or value to offer to the visitor, and perhaps the content that does exist has been created more for search engines than to create a valuable user experience, then the amount of external SEO seems a little out of proportion and gives more indication that those links have been created somewhat artificially, as well as indicating the SEO is overly aggressive … and the internal SEO too all makes the site seem a little ’spammy’.

    While we’ve had a very small minority of people (literally a handful) requesting their articles be removed from our article directory – along with no doubt thousands of other article directories and other web sites – courtesy of a Google Penguin notification, the vast majority of users appear unaffected, and there’s certainly no direct cause-effect relationship between article marketing and Penguin. It’s webspam that Penguin, and other updates, is aimed at, and while some sites were no doubt incorrectly ‘caught’, distributing quality content to other websites and building up the value of the information available online isn’t spam. Content syndication is at the very root of the web.

    Final Thoughts …

    I believe if people really focus on building value for readers/visitors through their articles and the content they provide on their websites, and stay away from anything that they’re doing that has the sole intention of attempting to game the search engines, they won’t go too far wrong.

    SEO should be a nice side effect of what they’re doing, but not the sole intention. For example, distributing articles has the nice effect of often helping SEO, but it’s also a great way to spread the word about a site to other websites and get traffic and publicity from the articles themselves rather than a sole focus on SEO benefits. Hence again, the quality of the article is key.

    In contrast, forgetting about the need to offer a good user experience on your site, and just getting articles written as cheaply as possible and then distributed just to get keyword links back, even when the articles are barely readable and offer no value to anyone – and even spinning them into unpublishable nonsense – is in the end, going to come unstuck.

    Play with Google, don’t fight ‘em.

    I hope that helps!

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