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3 Ways To Make Your Articles Easy To Read
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Easy To Read Articles

SSL Makes Articles Easy To Read

I’ve written a ton of articles, and if you’ve been writing for any length of time you’ll probably notice that you’ve developed certain patterns that you do pretty much ever time your write that help you get the job done quickly and with a level of quality that is consistent for your entire library of articles.

For myself, my formula is as simple as SSL.

What does SSL stand for?

SHORT PARAGRAPHS

I make a point in writing in short paragraphs simply because it makes the article easier to read. If you see a big block of text, you can get lost in it, but if your paragraphs are short it’s just plain easier to take in.

The way I organize paragraphs when I’m writing an article is very different from when I’m writing a book. Normally with longer pieces of content (like books) the paragraphs have an intro sentence, supporting sentences and also a concluding sentence.

But with a short web-based piece of content like an article (or even a blog post), you have to keep in mind that that the viewer is reading off of a computer screen, which is not necessarily easy on the eyes for intensive reading!

So, when I’m writing my articles, I like to space out the content very generously and create short paragraphs.

For some examples of what my short paragraph articles look like, click here.

SUB-HEADINGS

In this blog post, I have sub-headings–can you pick them out?

Sub headings appear on a line separate from the regular paragraphs, and they announce what the next section is about.

In this post, I’ve broken the content into 3 sub-headings: “Short Paragraphs”, “Sub-headings”, and “List Elements”.

Now, when you’re submitting your articles, you won’t be able to use bold, italics and colors to delineate your sub-headings, but you can still make them stand apart from the other sentences.

Here’s how:

USE CAPITAL LETTERS IN YOUR SUB-HEADING

OR…

Use Capital Letters Just For the First Letter Of Each Word

OR…

*Put A Star (Asterisk) Before Your Sub-Heading

OR…

=> Put an arrow in front of your sub-heading.

(You can create an arrow by pressing the “equals” key (=) and then the “greater than” key (>)

Also, be sure that your sub-heading has a blank line above and below it–that makes it easier to see.

Sub-headings are a great trick for making an article easier to read–have you noticed that one of my primary goals is readability?

For one thing, reading off of the computer screen is not the most comfortable way to ingest the written word.

Also, any content on the web is in extreme competition for the reader’s attention–if the content is hard to read, it’s easy enough to click away to another web page.

Additionally, readers usually skim web based content.

This is why sub-headings are great–the article is neatly and obviously broken into sections that are readily apparent to someone who is skimming the article.

LIST ELEMENTS

Perhaps the easiest type of online content to read are lists–this is why list articles are so popular!

A list article can be a HowTo article that is broken down into steps, with the steps clearly identified (1, 2, 3, etc)

A list article can be a collection of facts on an overarching topic, such as this one of mine: 15 Top Article Marketing Tips

The reason why list articles are so easy to read is because it’s like the article is broken into bite-sized pieces. If the reader is skimming (and likely they are!), they can quickly look at the list and even if they don’t meditate on every single word in the article they can still take away the main points.

Here are some tips on how to write a great list article:

5 Steps For Writing ‘How To’ Articles

How To Write A Great List Article

For most of my articles, I use most or all of these tactics–every article I write has short paragraphs. Most articles I write are list articles, and in any that aren’t list articles, I use sub-headings to break up the text.

What do you think–will you try these techniques?

Photo Credit: Magnifying Glass


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


6 Responses to “3 Ways To Make Your Articles Easy To Read”

  1. Good information. My blog is fairly new and I’m still fine-tuning it, but article marketing is something I plan to use extensively. Thanks for the great tips. I espcially like the => idea. So simple, yet I didn’t think of it.

  2. These sound like great tips to follow so that people will read the article.

  3. Carson says:

    Steve,
    I have read your tips as I have built my Health site and will soon ( july 1st ) start my Article Markrting.Much to my surprise, Google has me # 8 in my catagry out of about 1000 and Yahoo list me as # 3 out of about 1200
    ” Natural Health & Healing Resources ‘
    They could have only rated me on content as I have note promoted the site.Your tips have been a great help. Carson
    Carson

  4. I just found your site and I’m completely inspired. I’ve already thought of so many different topics for articles I want to write. Your articles are so informative. I’ve learned so much already. If it all works out I may be signing up for your service soon.

  5. Steve Shaw says:

    Hi Jeannette,

    Thank you so much–I’m glad that you’re finding the resources on this blog helpful. If you need anything, please don’t hesitate to ask.

  6. I find this very helpful and very true. When editing posts for our company blog, I find it really adds to the piece to break thoughts up with witty subheadings. Have you seen some of ours? http://www.cbpr.ae/blog

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