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How To Make Your Resource Box Sticky (And Get Those Click-Throughs!)
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sticky bun
Originally uploaded by roboppy

When you're doing article marketing, you need not just one, but 2 click-throughs per article.

What? Why 2?

That's right–first you need an attention-grabbing title so that when viewers are looking at a page on an article directory that lists a whole bunch of titles, your article title will stand out from the crowd.

Someone clicking from that index page on a directory (or in search results in Google) is your first click-through.

Alright–the reader clicked through on your article title and finally makes it to the page that lists your whole article. Then what?

Once you get them to start reading your article, you then need to not only get them to read the whole article and reach the resource box (very much like writing a sales letter in fact where you want them to reach the order button), but also encourage them to click through to your web site. 

Here's an example of a so-so resource box that will probably not inspire the maximum amount of click-throughs (and I am completely making up that website address in this example, so don't try to go there :-) ): 

Godiva Hershey is the owner of the website Benefits of Chocolate at http://www.benefits-of-chocolate.com which is an immensely rich, quality resource on chocolate and its benefits, and a smorgasbord of health-related issues. 

Now, that resource box gives them details about Godiva's site but no particular reason to click through.

How could it be better? Check this out:

Godiva Hershey runs the popular website Benefits of Chocolate. Want to learn more ways to use chocolate to benefit your health? Discover the Top 10 Health Benefits Chocolate Can Deliver with a *free report* at http://www.benefits-of-chocolate.com/topten

You want readers to be so captivated by what you say in your resource box that they say to themselves, "Hey, I think they might have something that can help me further at their website–let me take a look!"

You get the idea – and then at the site you capture their email address before delivering the report, and follow up with them by email so they visit not just once but potentially several times over the course of your relationship with them. So you can see how articles can lead to significant traffic increases over time.

What have we learned so far this week about driving traffic to your website through article marketing?

In order to generate as much traffic as possible coming from our articles to our website we need to:

1) Be sure our titles are attention grabbing –It's not enough just to write a great article. We have to have title that makes a reader stop, click through to the full article, and read the article. Your title is like your curb appeal–you can have a great house inside, beautifully decorated and full of upgrades, but if the outside of your house is ho-hum and looks like every other house on the market, a potential buyer will drive on by. Don't let that happen!

2) Give the reader a reason to click through to your website from your resource box–what have you got to offer them?  Why should they go to your website? You must lure them in! Tell them to click and give them a reason why, and you will improve your chances of getting more traffic coming to your site through your article readers!

Related posts:

The #1 Very Simple Tweak You Can Make to Your Articles for Maximum RESULTS! 

How To Give Your Article Curb Appeal 

3 Secret Tricks For Luring Readers Back To Your Website 

Making Your Resource Box…Work


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


19 Responses to “How To Make Your Resource Box Sticky (And Get Those Click-Throughs!)”

  1. [...] How To Make Your Resource Box Sticky (And Get Those Click-Throughs!)  [...]

  2. David says:

    most resource boxes need improvement and this is great advice

  3. Thank you for the reminder that, “it is not what you say so much as how you say it.”

  4. Gary says:

    Hi Steve, Great article! I am learning more everyday thanks to people like you that give useful advice. There’s not many people out there that really want to help others, they usually just want to sell something.

    I look forward to your next article.

    Thanks again

  5. Smithveg says:

    That’s a good idea to put the URL at the last line in your resources box.

  6. Hi,
    I am just starting out with Article Marketing and i am glad that i ran into your “How To Attract Massive Publicity To Your Website With Article Marketing:
    9 Essential Lessons For Any Online Business Owner” course. It is insightful and easy to understand even for a newbie like me. Thank you for doing such a great job.

  7. Steve Shaw says:

    Hi Catherine,

    That’s great to hear-thank you :-)

  8. Hey, thanks. This article was great! I am now going to go and change all of my five bylines and author resource boxes as a direct result of reading this article.

    Your technique makes soooo much sense to me. I love it. Again, thanks.

    Sincerely,

    Daniel.

  9. [...] How To Make Your Resource Box Sticky (and Get Those Click Throughs!) [...]

  10. Yes I must start trying out article marketing again. The resource box has to be the main reason we do articles?

  11. Steve Shaw says:

    Hi Jonathan,

    Yes, the resource box that includes a link back to your website is the means by which you can increase the traffic to your website and elevate your search engine rankings for your keywords.

  12. John Panagos says:

    Love your information… very helpful. One suggestion… offer a “printer friendly” button so I can stop wasting half of my ink when I print your information out. Same suggestion for “How to Attract Massive Publicity….” It could have been printed on probably about 20 pages if designed accordingly.

    I understand what you are doing, but I’ve already signed up for your program… now I just want the information readily available so I can write good articles. The way you have everything set up… I’m jumping all over the place to get the information needed… and helping the stock prices of my printer company with all of the ink cartridges I’m purchasing. :-)

    Just a thought.
    Other than that… the info is great. My “lew” library is filling up with reading material. LOL
    John

  13. Steve Shaw says:

    Hi John,

    Glad you’re finding the info helpful, and thanks so much for your suggestion about the printer friendly button–that’s a great idea. Let me look into it…

  14. Hi Johnny,
    Personally, I have learn t a lot from this. This is an eye opener to me. I can now avoid the silly mistakes that I made previously using my resource box.
    Thanks john.

  15. Tim says:

    Thanks for the information regarding the resource box. That is the only way to be found when publishing articles, specially with all the competition. It does seem though that this strategy works better for those that have their own product to promote, and not as well for an affiliate. Is that true?
    I enjoy writing articles and am hoping that they become productive for the items that I promote.
    Appreciate the information you provide.

  16. Steve Shaw says:

    Hi Tim,

    It can work whether it’s your own product or for an affiliate product depending on what you product is and how you phrase things. Sometimes the “reason to click through” is the product itself. For example, when I’m doing my own resource boxes, I don’t usually offer any e-books or free stuff, but in my article I write about topics having to do with my niche, and then in the resource box I put something like:

    “Steve Shaw created the web’s first ever 100% automated article distribution service, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=> http://www.SubmitYOURArticle.com

    So, the technology in itself is the “lure” or the “reason to click through. Anyone who was an affiliate of SubmitYOURArticle.com could take a similar approach, using the service itself as the lure.

    If you’re going to do that, it helps to also convince the reader of the reason why they need the product.

  17. Trevor D says:

    Hi Steve
    I am dipping my toe into article marketing and just wanted to tell you how much your emails and articles have helped me put it together. Going to submit my first (I know I should have done it months ago) Love your way of puting it across.
    Trevor D

  18. [...] How To Make Your Resource Box Sticky (and Get Those Click Throughs!) -It’s not so much what you say as how you say it–this article gives examples that show you how to tweak your readers’ interest and cultivate curiosity for what you have to offer back at your website. [...]

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