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How To Measure Your Article Marketing Success
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Several factors go into measuring your article marketing success...

I received this wonderful question from a reader recently:

Steve, how would you measure performance? Is it the number of directories which pick up the article (and hence back links), number of click-throughs via the resource box or number of views/impressions? Or all of the above?

Thanks for your question. When measuring success, you cannot look at any one aspect–there are several indicators to keep in mind. In a nutshell, here are the things that I measure:

*Website traffic
*Backlinks
*Search engine ranking for keywords
*Google PageRank

Diversify your eggs…

All of these indicators play a role in revealing the success of an article marketing campaign, and they show up at different times. For instance, you may notice backlinks increase and PageRank go up before your search engine ranking for your keywords improves.

And all during your article marketing campaign some elements may take two steps forward where other ones take a step back. Things are always in flux, so it is helpful to have multiple areas to measure to get a clear picture of how you’re making progress. I measure all these indicators one time each month.

In measuring success, don’t put all your eggs in one basket. It can be very frustrating to place all your hopes on one element, such as backlinks or click-throughs. Diversify the statistics that you measure, and you will get a much clearer picture of how you’re doing.

Also, keep in mind that you do not see these results from Day 1. It usually takes a few months of consistently submitting articles to see a significant impact in any one of these areas.

Rankings Are King

The ultimate measurement of success is traffic to your website via the search engines, such as Google, Yahoo, etc. You will see an improvement in traffic to your website when your search engine ranking for your keyword terms starts to improve.

For example, let’s say that one of your main keyword terms is “green tea”.

When you start article marketing, you may be pretty far down in the rankings–let’s say you are ranked at 100. That means that when someone types the phrase “green tea” into Google that your website is the 100th site listed in the results.

As you start to market your site with articles, and as you do so consistently for several months, the goal is that your ranking would gradually improve.

Most likely you will see no change for several months, and then one month you notice you’re up a few notches. Then the following month your site jumps a few more and a few more.

How much is a #1 Google ranking worth?

The higher your site is listed in Google’s results pages, the more traffic it will receive. Statistics show that the top ranking site in search results gets around 8.5 times more traffic than the website that is ranked 5th.

That means that if you’re sitting in the 5th spot and you are receiving 5,000 unique visitors a month, then if your site moved up to the #1 ranking, you would be getting around 42,500 unique views a month.

A big difference, isn’t it?

Your ultimate goal is to be the #1 website listed in Google’s results pages for your keyword terms.

How To Measure Your Article Marketing Performance

Many factors are in play in the process of getting from the 100th spot (or whatever your starting point is) to the #1 position. I encourage you to take a long term view of your article marketing success, and measure your progress on a monthly basis.

I have a very specific way that I measure performance, and I have written a post that outlines the different parts:

5 Things To Do Before You Start Article Marketing…

Please read over that post I linked to above for the full story on how to measure your performance.

I hope that helps!

Photo credit:

Ruler by Auntie P


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One Response to “How To Measure Your Article Marketing Success”

  1. Tom Aikins says:

    All of your points are correct. I have been able to get my articles to show up in Google’s SERPs from a number of different sites. It takes some time but if you use the right sites it will work. Just make sure your articles follow the editorial guidelines of the sites you’re using or they will not accept the articles.

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