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How To Submit Articles: Can My Articles Be The Same As Content On My Own Site?
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I received this excellent question from a client recently:

I want my articles to do double duty on my own website and also be submitted as free reprint articles. Is there any particular method for doing this? Do I need to rewrite the article or can I just use the same one? If I need to rewrite it, how unique does it have to be–for example, if I rewrite it to 60% uniqueness, is that enough for Google to consider it a unique piece of content? Thanks for your help!

It’s very difficult to answer questions on exactly what Google does or does not do, and how it regards articles that are published as unique versions of original articles, as without being on the inside of Google, it’s all theory … and any correct answer now will likely be incorrect next month when they change the algorithm for the umpteenth time. One thing is for certain, their algorithm will get increasingly sophisticated.

Tag-teaming your content between your own website or blog and your article marketing campaign is a good idea though, and here’s my method for doing it:

Step 1: First publish the article on your own website.

Step 2: Then, re-write the article to submit as a free reprint article.

I bounce my articles off of my blog posts, but I rewrite my blog posts entirely, so that the articles I submit are completely different from the posts. I don’t do it by percentages–I just look at the blog post topic and then write a new article on that same topic from scratch.

That may sound like a lot of effort, but it’s actually a lot easier than coming up with a brand new article idea–the thing I recycle is the idea, rather than the content.

I personally believe it’s well worth the effort to fully rewrite an article that’s already on your own site whenever you submit it as a free reprint article.

This guarantees protection of your own original content on your own site, and that uniqueness is worth protecting.

So, you can use your original blog post as an outline, just a reminder of the general topic of the article, but the article should be written from scratch. Then, you can submit your brand new article as a free reprint article.

Now, if you don’t choose to do that, then there is nothing that will stop you–you can technically submit content that is already appearing on your own site. But, if you do that you will be bypassing the significant SEO benefits of having a website that has unique content. I would highly advise keeping the content on your own site unique.

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12 Responses to “How To Submit Articles: Can My Articles Be The Same As Content On My Own Site?”

  1. Hello Steve,

    Thanks for this informative article, which cleared something up for me. I was fairly certain that the content on the website should remain unique at least to the point of not simply copying and pasteing an exact duplicate article. What is your thoughts on using one of the better article spinning softwares to create new articles for distribution? I’m talking about one of the better softwares rather than those pieces of junk that turn an article into an unreadable piece of nonsense.

  2. Sam Streubel says:

    Excellent advice. I do the same thing and It’s a lot easier than it sounds. By the time you’re finished writing an article you’ve probably considered 3 ways to say everything already, so it’s just a matter of tapping into those alternate versions for additional unique content.

  3. Sunil says:

    Hi! Steve,

    I’m always looking for raw content. I go to the library and borrow books related to my niche which is acne.

    Is it ok to type out content from the books directly and posting it on the website? What if there is an online version of the book? Will the content I typed out from the book considered duplicate on my site?


  4. Steve Shaw says:

    @Sunil: Hi Sunil,

    If you’re getting the information from books that you did not write, then it’s not okay to take the content and use it in your articles or on your website, due to copyright issues.

    It’s okay to use books and magazines as inspiration, but not to the point where your using the same or very similar content. For every article that you write, you it needs to be content that you own.

  5. Steve Shaw says:

    @Eddie W. Gillespie: Hi Eddie,

    No matter what spinner software you use (even the best out there), you would still have to ensure that resultant articles are high quality. The software can help, but it’s important to proofread what’s produced to ensure it’s going to read properly.

  6. Titus says:

    Hi Steve,

    Do believe spinning or re-writing content can be a dangerous minefield.
    Google is turning into Watson… some believe the whole Panda series of cuts boiled down to Google filtering all this re-hashed content on the web because Google robots can now “intelligently” read like us humans. Not only that, but they can compare it instantly with what’s on the web and rank the quality.

  7. Hi Steve,
    Thanks for your response. Yes, I was aware of the need to proof read the articles for quality after using the spinner software. I have seen a few of my articles that had been plagiarized in the past that were spun with horrrible spinner software and they were totally unreadable. The only way I recognized them was the exact same title and was able to determine where they were copied from. (Ezine Articles) They still had me listed as the author (embarrassed to say the least) but of course the perpetrater had created his own resource box. I contacted him and threatened to sue him and apparantly every thing on his blog had been stolen becasue he got scared and deleted every thing from his blog.

  8. Dear Steve,
    Thanks for all the informative articles.
    My problem is that they are rather lengthy and with the volume sent,
    I can’t read them all.
    Could you offer a brief summary of these important tips you offer in some manner so that we can all enjoy them when we have lmited time? I get over 200 e-mails/day and cannot possibly read them all and would rather not hire someone to just read my mail.
    Folks that are on ther computers all day do not have this issue though the number who do is probably in the minority of your readers.
    Kind regards,

  9. Issia says:

    I’ve learned something new here Steve, thank you. I had no idea the website content had to be unique and I have been using my posts as ezine articles. More work! not good news. I enjoy your useful and clear info.
    Kind regards

  10. Hi, Thanks for the informative article. Yeah I do write three article each day, and there are like hundreds of sites to submit articles to. However, when posting articles, I really post on site that have relevant content, and where the post are also informative. It’s because i tend to avoid those marketing site, just posting comments for the sake of earning money, and not adding value to other people.

    I post on Infobarrel, Ezines, and my blog, Niltips. Thanks

  11. Ok, I am now very confused. I am relatively new to this SEO tactic of article submission. It is my understanding that one writes an article and submits to as many directories as one has the intestinal fortitude to complete. Then about every two weeks you write a new article and submit again to the directories. You have a program I just tried to submit one article to 100 directories (still waiting for the results). Now I hear that, if I understand correctly, that one must write a new, unique article to be submitted to ONE directory only. In return my web site gets two backlinks. Now if I want to submit to 100 directories I must write 100 new, unique articles every two weeks or be declined for “duplicate content”! I have two marketing agencies on retainer (a fairly hefty one in each case I might add) that both say its one article to 100 directories (or however many one chooses). So, which is it? I await your wisdom.

  12. Steve Shaw says:

    @William Bettcher: Hi William,

    I’m sorry about the misunderstanding–no, you won’t be submitting to just one directory, but to as many as possible, ideally through the automatic article submission service

    For that one article that you write and you submit to us, we will submit it to 100 directories for the membership plan that you’ve requested (there are other plans that submit to more publishers).

    You had mentioned duplicate content as a concern–for our Silver and Gold membership levels, we offer the ability to create article variations, so that you write one original article, and then you enter variations of certain phrases and words in the article, the title and resource box, so that ideally the article would be perceived as being unique when viewed by Google at each of the publishers the article is submitted to. The degree to which you create variations impacts how unique your article appears to search engines.

    I would like to correct the number of articles you need to submit in order to see the best results–it’s not one article every couple weeks, but rather about 8 articles a month when submitting your articles on a wide scale (like when you use We would recommend submitting 2 articles a week, totaling about 8 per month each month to see the best results.

    And we would also recommend submitting to blog publishers and ezine editors. The other levels of membership through will allow you to submit to those additional publishers.

    Hope that helps!

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