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How To Submit Articles: Common Mistakes Made By Novice Article Marketers
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I know that when you’re first learning how to submit articles, you may end up doing some things that may make perfect sense to you, but they’re actually not a good idea.

If you notice yourself in any of the following scenarios, don’t fret about it. Sometimes you need to make mistakes in order to learn, and trust me–every one of us has made a silly mistake somewhere along the way when learning how to submit articles.

Just make a mental note to do things differently next time, and keep on writing and submitting articles.

You have two websites on two different topics. Is it okay to write one article and then link to each of your websites in the resource box?

Technically there’s nothing that prevents you from doing that, but I’d highly advise against it.

If you have two websites on different topics, you’ll write articles on each topic and then for each article you’ll create a resource box that links to the website that is related in subject matter to the article. Don’t try to put two unrelated links in the same resource box.

So, let’s say that one website is for your accounting business and the other is dedicated to your love of ballroom dancing. For every article where you want to link to your accounting business in the resource box, the subject matter of the article will be “accounting”.

And for every article where you want to link to your ballroom dancing site, the article should be about…you guessed it–ballroom dancing!

Does it matter what the articles is about? Yes!

So, your two websites are on the topics of ballroom dancing and accounting. You’re writing an article and you want to link to your accounting site in the resource box. Is it alright to write the article as a review of the Harry Potter movie you just saw?

It’s not a good idea, because it matters what the article is about.

SEO-wise, the subject matter of the article gives relevance to the link in the resource box. The context in which the search engine finds the link impacts the usefulness of the link in telling the search engines what your website is about.

Reader-wise, if a person is drawn into reading an article that’s a review of the latest Harry Potter movie, and your resource box is linking to your accounting site, how likely will the reader be to click the link to your accounting website? Not very, because he didn’t come to your article interested in accounting.

One of the big goals of the resource box is to get the reader to click the link to your site.

In order to do that, you need to write on the general topic of the website that’s being linked to in the resource box. You also need to carefully construct your resource box to lure the reader from the article to your website.

You only have about 400-450 characters to work with in the resource box. In that very short space you need to give your name, tell about your business, give a brief bio, provide a reason to click the link in your resource box and then to give the link.

If you provide two links that have nothing to do with each other, then you won’t have room to convince the reader why he should click either one of your links.

The solution is to dedicate the resource box to just one of your websites, rather than trying to make one box do double duty.

Any questions?

Have any of these scenarios hit home with you? If they did, then you’re learning and improving. Good for you!

If you’ve been submitting articles and you’ve thought, “Hmm, I wonder if it’s okay for me to do such and such…”, please feel free to ask me your questions. Chances are more than a few others are wondering the same thing, and I’m happy to help set things straight.


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6 Responses to “How To Submit Articles: Common Mistakes Made By Novice Article Marketers”

  1. That’s clearly understood. Thanks for the post. But I would like to get your opinion on duplicate content too. I am one person that has actually been left unclear with when content is said to be duplicate. Is it when one article appears on several websites? When the same article appears on one site twice? When does Google ban your website as far as duplicate content is concerned?

    I’am asking for clarification on this because I happen to upload my articles on 2 sites I use for my marketing campaigns. I need to avoid falling prey to this misfortune. Clarification on this will be highly welcome. Thanks again for this informative article.

  2. Steve Shaw says:

    @Charles Kiyimba: Hi Charles,

    Thanks for your question. With standard article submissions (submitting the same article to every publisher), if the same article is published in 200 different places, Google is only likely to give significance to a link from one of those places, because it sees all the other places as simply duplicates of the original, and therefore of far less importance. (One thing to keep in mind is that even if the link is not “counted”, you will of course get traffic from people reading the article on various sites, as well as the possibility of ezines publishing the content.)

    That is duplicate content at play–Google sees multiple versions of the exact same article on the net as duplicates, and while there is no punishment for having duplicate articles on the net, those links from sites that contain the same content will likely not all count.

    This is exactly why we provide the ArticleLeverage tools, where you can vary the article considerably and means every site publishing the article will in effect have a different version of the article, and a far higher likelihood that more links will be recognized for SEO purposes.

    It is best to submit as many different variations of each article to the directories (with each directory receiving just one variation, rather than multiple variations).

    Members of SubmitYOURArticle.com have two free tools available to do this–they can use our ArticleLeverage™ technology, either the standard or advanced version.

    I highly recommend using the Advanced ArticleLeverage, as the number of possible variations of your article are virtually unlimited…so for one article published on say 200 different sites, they will in effect be 200 completely different articles, as if you had rewritten the same article from scratch 200 times, and so giving you 200 separate links.

    Charles, here is a PDF on Advanced ArticleLeverage, which helps explain how this works.

  3. Thanks Steve for that elaborate explanation on Advanced ArticleLeverage. I did not know it’s such a useful tool and to be sincere I have not been using it. Now that I have clearly understood it’s purpose and how to use it, I will inevitably try it out. Hope other readers will also benefit from this revelation. Thanks a lot once again.

  4. [...] here are some article marketing tips to correct common mistakes made by [...]

  5. mary says:

    Are there steps to help make this easier for me? I am not quite good enough yet to feel comfortable writing for sites but want to work towards publication.

  6. Steve Shaw says:

    Hi Mary,

    Yes, here are a few steps for you in this post about writing tips for beginners.

    And here’s another one for you: The Fastest, Easiest Way To Write Your First Article

    I hope those help!

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