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How To Submit Articles: De-Mystifying The Resource Box
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I received this note from a reader:

“Resource boxes have always seemed mysteriously complex things — so much so that I have hesitated writing and submitting articles because I had to create the “dreaded” resource box. Can you de-mystify the concept of the resource box and help me put one together?”

I’m so glad this reader asked this question. Sometimes when there’s something that’s intimidating us, it’s all too easy just to keep on avoiding it. Many times the things that we’re afraid of are like shadows–they look really big and ominous in the dark, but when you flip the light switch you see that it’s really quite harmless.

Resource boxes are like that–once you get through reading this post, you’ll see that there’s really nothing to dread. You might even start to enjoy writing them. You do need to follow some guidelines when creating them, but I think they’re far easier to write than the actual articles.

Let’s start with the basics:

Why is it called a resource box?

Another name for the resource box is “author resource box”, but more often you will probably hear the shorter term of “resource box”.

It’s basically an area of text that provides a brief author bio and a link to further resources on the topic of the article.

What type of info should be included in the resource box?

Your author name.

You don’t absolutely have to include this, but I would really recommend it, as it’s usually to your benefit to have your author name associated with the article. It also gives more credibility to the article.

A brief author bio.

The bio part of the resource box is often mistakenly skipped, but it’s really an essential part of the resource box.

At it’s heart, the resource box is an ‘author bio’. If you’re not sure what an author bio looks like, then you might want to go to a bookstore and pull any book off the shelf to read the author bio. The author bio should either be on the book jacket or the back of the book.

How should you write about yourself in the resource box?

Most resource boxes are written in the third person (you write about yourself as if you were talking about another person). That may feel a bit odd at first, but taking a look at the author bios on print books will give you a feel for how to do it.

What sort of bio info should you include?

There is only a limited amount of space in a resource box–many publishers will give you 450 characters or less to work with. For this reason, you need to be selective in the information you include.

The bio information should speak to your credibility as a writer on your topic. Ideally, you would also include some information about what sets your business apart from the competition.

Most people are doing article marketing for business purposes–to bring more exposure to their website. The bio you include will likely sound professional and business like.

There’s no need to include information about your hobbies (unless they relate to the topic of your article) or any other personal information that does not directly tie into your topic and your expertise in your topic.

Most likely, you’ll just be writing one or two short sentences that give information about yourself and your business in relation to your topic.

What about the link to your site?

In the resource box, there are two aspects to setting the reader up for the link to your site:

  1. First, you give a compelling reason for the reader to click the link to your website. This step is absolutely essential, because if you leave out this step you will experience drastically fewer clicks from the article to your site. If you’re not sure what type of incentive to use, check out this post: Â 7 Effective Resource Box Incentives
  2. Then you provide a link to your website. There are two types of links you can use. Here is a resource that gives detailed instructions about how to format a link in your resource box.

Learning By Example…

Sometimes just looking at examples of top notch resource boxes is enough to teach you how to make your own.

Here are some examples of some really effective resource boxes of a variety of authors:

Excellent Author Resource Boxes

And here’s a link to my article page–please feel free to look at my resource boxes for some help.

In case you want to really study up on the subject, here is a The Ultimate Resource Box Guide. Please don’t feel overwhelmed by all the info on that page. If you’re just learning how to create your first resource box, the information on this page you’re reading right now should be enough.

Do you have any questions about resource boxes?

Once you create one or two resource boxes, they’ll no longer seem as frightening as they once were. Really, it’s just a few lines of very concentrated information about you and your business, an incentive to visit your website, Â and a link back to your site.

Do you have any questions about any of this? Just let me know in the comments, and I’m happy to help…


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


One Response to “How To Submit Articles: De-Mystifying The Resource Box”

  1. [...] of all, let’s clarify what a resource box is. When you’re learning how to submit articles, in addition to writing an article you will also create a resource box. The resource box is also [...]

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