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How To Submit Articles That Are “Easy To Read”
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Outstanding content is easy to read.

I hope you’re enjoying this series about how to submit articles that are outstanding–I know I am.

When I asked you “What makes outstanding content in your eyes”, I repeatedly saw requests for articles that are reader friendly and easy to digest.

This makes sense, doesn’t it?

We are all in a hurry and would like the author to get to the point.

Additionally, most of us find it a little hard to read from a computer monitor and appreciate an article that is easy on the eyes.

What are the various elements of an “easy to read” article?

Formatting

  • Bullet points
  • Helpful sub-headings
  • Numbered list items
  • Short paragraphs

Writing style

  • Write an introductory paragraph that clearly and concisely states what the article is about.
  • Get to the point quickly.
  • Say exactly what you need to say in as few words as possible.
  • Say exactly what you need to say as plainly and as simply as possible.
  • Proper grammar is essential.
  • Shorter sentences help the reader follow your train of thought.

Your Homework

Write an article this week that contains bullet points, shorter paragraphs, and clear introductory and concluding paragraphs. Focus on readability. Your word count goal is 500-800 words.

Your Thoughts On This Topic…

When I asked you “What is outstanding content to you?”, this is what some of you said related to readability:

  • “Compelling Headlines then bullet points that complete the data.” — Grant
  • “What makes an outstanding article in my eyes would be the title of the article, a compelling 1st paragraph, the layout either bullet points, numbered or short paragraphs. I would not bother reading an article that lack the above points. Sometimes I miss out on good quality content because of this. But hey, time is money, why waste time on poorly structured articles.” Justice
  • “Text that’s easy to read. No dark text on dark backgrounds. Layout that is attractive and enticing to read. Good Heading and sub headings. Articles that get to the point, unlike newspaper articles that go on and on. Articles that aren’t laden with humor that only their friends would think is funny.” –John
  • “The headings and sub-headings make it stand out. The initial ’summary’ must explain it instantly and concisely.” Les
  • “…concise writing, use of bullets or number points if applicable, and a unique viewpoint.” — Nicki
  • “Content attracts me if it hooks to my present thoughts. It holds me if it is well written – light, tight and clean. I recall it easier if it is well structured.” –Richard
  • “…the piece must, yes must, be easy to read. That also covers two specific issues: words and layout. Simple language, active voice, few long sentences; written, as the great Robert Gunning used to say, “to express not to impress.” For layout, I prefer serif fonts. I want black type on a white background or as near as a screen permits; upper and lower case not capitals; lots of relevant crossheads; a beginning , middle and end that makes sense to me. I’m not fussed if I happen to disagree with everything the writer says. I guess i’d sum up my position in three words. Is it readable? I struggle to read so many landing pages, blogs and websites because they’re so cluttered, messy and over-coloured. Here’s my advice to any article writer. Learn what “easy to read” means. Then strive to make everything you write easy to read. That’s all. –Leon
  • “I believe outstanding content gets the point delivered with a minimum amount of words. Chosen for their simple ability to communicate ideas thoughts or opinions and quickly tells me something that I didn’t already know. If you want to impress folks with a “wordy” treatise and demonstrate your vast knowledge of the English language — take an English lit course at the local university. If you want readers — write in a straightforward language they understand! Believe you me — I am still very much learning to do that!” — Terry

Related Resources

10 Tips For Better Web Writing

3 Ways To Make Your Articles Easy To Read

How To Write A Short And Snappy Article

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4 Responses to “How To Submit Articles That Are “Easy To Read””

  1. [...] Here are some thoughts from Steve Shaw on his Creative Article Writing Blog: [...]

  2. David says:

    Some excellent ideas on making articles easier to read. Another one I think is making your article a maximum word count of 500, anything more than that and I think it tends to drag on a bit where the reader gets bored or distracted and does not finish reading the article. It has to look easy to read at first glance.

  3. Anne says:

    No obvious advertising and not stuffed with links. Writer must convince me he has a grasp of his subject – so facts must be facts not myth or half-truths.

  4. Easy to read, yes. Who wants to read something that isn’t easy to read. If reading wasn’t a nuisance in itself, like eyeballs going to the left and following a line of text to the right, then back down one line to the left and repeat. Yikes! If people are like me, God forbid, then they want the text to almost read itself with all the formatting mentioned in this article.

    Attractive formatting, short concise sentences that actively speak to the reading as if the reader were the one and only being textually spoken to, gets my attention. And when the writer is actually saying something, I can’t resist but to read the whole thing.

    I’ve only written two articles and I’m gearing up to write more when I have my product available. I’ve been very impressed by the writing technique of Steve Shaw, and it’s these articles that I’ll be emulating but in my own style

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