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How To Submit Articles: The Article Marketing Glossary
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The people who read this blog range from absolute beginner (perhaps even pre-beginner) to veteran article marketers.

I try to write a variety of posts geared to newbies as well as for those who are more advanced, but I thought it might be helpful to develop a glossary so that if you run across a term that is new to you, you would be able to easily find out what the word means.

Here are some of the terms that you may run into when learning about article marketing:

Anchor Text

The word or words that are used to form a clickable link. For example, in the sentence below, the anchor text is ‘article marketing’:

If you are interested in article marketing you are in the right place.

In article marketing, most of the time the anchor text that people are referring to is in the resource box. There are SEO benefits to appropriately using the keyword terms associated with your site as the anchor text (the words that form the link) for the link that goes back to your website in the resource box.

Affiliates and Affiliate Marketing

An affiliate is someone who receives a commission for generating sales referrals for a product or service.

Many online products and service have affiliate programs, which effectively allow people to enlist as ‘sales representatives’ for the product or service. When you enroll in a product’s affiliate program, you can try to sell the product, and when you make sales, you receive a commission.

Article marketing is a popular tool for affiliates to market their websites and products, although they have to be very careful not to create articles that are promotional (sounding like the purpose of the article is to convert sales). Here is more information on using article marketing with affiliate products.


A link is like a bridge from one location on the internet to another. Here is an example of a basic link:

If you click that link, you will be taken from this page on the blog Creative Article Marketing to the website. You can think of that link as an easy means of transportation from one place on the internet to another.

Here is a great resource with visual illustrations to help you understand what links are and how to get them.

There are different types of links:

A backlink is an incoming link to a web page. Other terms for backlinks are: incoming links, inbound links, inlinks and inward links. (via) When you are marketing your website, you are trying to build links going into your website. You are trying to build backlinks.

An outbound link would be a link going from your website to another site. You won’t hear us talk about outbound links that much in article marketing–our main concern is getting inbound links.

A one-way link is a link going from site A to site B, where site B does not link back to site A. One-way links are the most coveted and powerful type of link. These are the type of links that article marketing produces.

Keywords, keyword terms, key phrases

According to Wikipedia, keywords are words with special significance that identify and classify the content on a web page.

Keywords tell Google what your website is about. This helps Google (and the other search engines) determine where to put your website in its rankings.

Website owners try to figure out what exact words and phrases their potential customers are typing into Google in order to reach websites like theirs.

They can use that information in their article marketing campaign to help Google to associate their website with those words, so that their website shows up higher in Google’s results list. The higher a website is ranked, the greater likelihood that searchers will click to see the site. Here is more information on what keywords are.

Long tail keywords (peripheral keywords)

These tend to be longer keyword phrases (eg. 4 or more words per keyword phrase) and generally have lower potential traffic, but also there are fewer competing websites.

With article marketing, long tail keyword phrases usually make great article topics and possibly great article titles.

When using these peripheral keyword terms, the idea is to get the article to rank highly for the term.

Main keywords

These are the keyword phrases that you are looking for your site (i.e. your home page) to rank well for on the search engines (SEs), in particular, Google. For many sites, these will tend to have higher traffic potential, along with a higher number of competing websites in the search engines.

With article marketing, these terms are particularly effective in resource boxes.

The idea is to get your website to rank highly for these main keywords, which can have a huge impact on your website’s traffic. These shorter keyword phrases form the basis of your long term article marketing campaign.

Resource Box

Also known as an ‘about the author’ box, ‘author bio’ or ‘author byline’, the resource box is comprised of a short bio of the author, a reason to click the link in the author’s website, and a link to the author’s website. The resource box is the only place where the author gets to talk about his own business and website. The link in the resource box is what allows article marketing to ‘build links’–each time the article is republished, so is the resource box, along with its valuable link.


RSS stands for ‘Real Simple Syndication’, and it is simply a way of allowing your online content (usually either articles or blog content) to be sent to your readers, instead of your readers always having to go to your blog or website or to the place where your articles are published. It is a little bit like receiving content via email, except that the content is sent to the subscriber’s RSS reader rather than their email. In order to receive your online content via RSS, a person needs to sign up (subscribe) to the RSS feed for your content. On many blogs you will see a little orange symbol that says “Subscribe to this blog’s feed”. If you do that, you can receive the content from that blog in your RSS reader rather than having to go to the site. Popular RSS readers are Bloglines, Newsgator, and Google Reader.

At the article directory, you can subscribe the RSS feed of a particular author or a particular category.

Search engine (SEs)

A site that people use to surf the web, such as Google, Yahoo, etc.


Short for ‘search engine optimization’. There are various types of search engine optimization, but in respect to what you are trying to do with article marketing, this means that you are working to improve your website’s ranking in Google and the other search engines.

Search engine ranking

When you type your keyword terms into Google (or any search engine) where your website is listed in the results list is your website’s search engine ranking. If your website is in the #53 spot, then your search engine ranking is 53 for that particular keyword term.

Search terms

These are the words and phrases that search engine customers type into the search box. From the search engine customer’s point of view, what they are typing into Google, etc are ‘search terms’. From the website owner’s point of view, these are ‘keyword terms’.


A website’s “traffic” is the visitors that view the website.

Targeted traffic

Targeted traffic refers to website visitors who are likely to be interested in the topic of the website.

For example, if you have a store that sells “baby stuff”, then your target customers are people who have babies in their lives (parents, grandparents, etc). Those types of visitors are most likely to need what your store is offering.

The same is true with your website–you don’t just want any visitors, but you want very specific types of visitors to your website. The goal with article marketing is to increase the targeted traffic to your website.


The letters URL stand for Uniform Resource Locator. A URL is a web page address. For example, my URL is URLs are usually typed into the location bar of a web browser. (via)

This glossary is not exhaustive, but it covers some of the most commonly used technical terms surrounding article marketing.

Are there any other terms you have seen on this blog that you were not sure about? Just let me know.

Is there anything that you are still not clear on?

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

5 Responses to “How To Submit Articles: The Article Marketing Glossary”

  1. How about ‘resource box/about the author’, ‘affiliates’ or ‘RSS’?

  2. Great info — this stuff sure stymied me when I first started.

    You should add “Anchor Text” to the list that threw me for quite a bit.

  3. Mike says:

    Thanks for the article and insight. Looking forward to using your services soon.

  4. Excellent post and thanks for the article & insight!

  5. Steve Shaw says:

    Just added ‘resource box/about the author’, ‘affiliates’ ,‘RSS’ and anchor text–thank you very much for those excellent suggestions!

    Think of any others, just let me know.

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