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How To Submit Articles For A Local Business
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This post teaches the RIGHT way to do local business article marketing.

I’m so pleased that local business owners are catching on to the fact that article marketing can work wonders at driving traffic to a website!

That’s wonderful, and if you are a local business owner who is submitting articles, it’s very likely that you are light years ahead of your competitors in the marketing department.

There is a right way and a wrong way to go about this though, and I would like to show you how to submit articles for your local business.

It’s pretty easy–in fact much easier than many local business owners are making it out to be.

The RIGHT Way To Submit Articles For A Local Business

Here are the steps:

1 – Write articles on your general niche.

So if you are a dentist, then you would write articles about dentistry and related topics.

Hot Tip: Do not try to work your location into your article or title. That is totally unnecessary, and including your location in your title and/or article body will usually cause your article to be declined at the publisher level.

Your goal is to submit articles that publishers will accept and that will be republished many times. You accomplish this by writing  general articles on your topic without mentioning your location.

How then will you let Google know where you are located? We’re getting to that…

2 – In your resource box, use your location specific keyword phrases, varying your phrases with each article you submit.

Here is a sample HTML resource box:

Dr. John Smith has been a San Francisco dentist for the past 15 years. Visit Dr. Smith’s website for more information about the best teeth whitening in San Francisco

You’ll notice that the location specific keywords “San Francisco dentist” and “teeth whitening in San Francisco” form the links to Dr. Smith’s website. Perhaps the first link goes to the main page of his website, and the second link goes to a page that is specifically about teeth whitening.

Dr. Smith may have 8 or so HTML resource boxes in which he targets different keyword phrases that are specific to his location. Let’s say he’s using SubmitYOURArticle.com to submit 8 articles a month–he can use a different HTML resource box for each of his submissions. That will allow him to target different location specific keyword phrases through his article marketing without appearing manipulative to Google.

Why Is It A Good Idea NOT To Mention Your Location In The Title And Article Body?

If you do not mention your location in your title or article body, but instead use your location specific keyword phrases in your resource boxes, you will be accomplishing the following:

1- Your article is much more likely to be accepted by the publishers to whom it is submitted.

What is the point of spending your precious time writing articles that are only going to be declined on the publisher level? That is a waste of your time and an ineffective means of marketing. You must write articles that publishers will want to publish. To do that, stick to writing articles about your general niche without mentioning your location in the title or article.

2 – You radically increase the number of publishers who will be interested in re-publishing your article.

Articles where the author has the mindset of “I must get the words ‘San Francisco Dentist’ into my article at all costs!” usually end up with awkward sounding articles. Awkward sounding articles do not appeal to publishers or readers. Remember, the publisher will read your article before deciding to publish it–you must make your article appealing to publishers so that the article will be republished again and again.

3 – You make writing articles easier on yourself.

Seriously, how many articles can you write based around the phrase “San Francisco Dentist” (or whatever your location specific keyword terms are)? Not very many without becoming repetitive. Article Marketing requires that you submit articles regularly each month. Make your writing process easier, and you stand a much better chance of sticking with your article marketing campaign and seeing the results you’re after.

4 – You’re doing better SEO article writing.

What you’re trying to do is raise the search engine ranking of your website for a locational keyword term, and that’s all done via the linking etc. in the resource box. Basically there’s no real benefit in terms of article marketing in trying to put locational info into the article itself, so don’t do that!

How does this change the way that you submit articles for your local business?

Do you have any questions about how to do local business article marketing?

Photo Credit:

“Open wide…” by purplemattfish


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18 Responses to “How To Submit Articles For A Local Business”

  1. Sanjiv says:

    your post is very informative.

    Thank You

  2. Dr John Yeoman says:

    Article marketing works as a traffic builder. I’ve proven it. But I query whether article marketing is appropriate if you’re trying to promote anything remotely intellectual, like an academic handbook targeted at postgrads. I’ve scoured the article directories and found little there that’s written for people with an education above first grade. That’s fine, if you’re selling diet plans to the mentally challenged. But suppose you’re marketing a manual that helps English grads finish their doctoral thesis? :)

  3. Steve Shaw says:

    Hi Dr. Yeoman,

    That’s a great question–actually it does not matter what you’re marketing. It could be a product for children or for brain surgeons–doesn’t matter.

    The goal of article marketing is to improve a website’s search engine ranking for its keyword terms, which can dramatically impact the amount of website visitors your site has. In writing your articles, you need to write for your target market. Write articles that would be useful to them. If your product is a manual that helps English grads finish their doctoral thesis, then your articles would be on similarly related topics and written to appeal to people who would be interested in a product of that sort.

    We have members of SubmitYOURArticle.com who are doctors, lawyers, environmentalists, teachers, psychologists, professors, and writers of every sort of book that you can imagine. Some have product based websites, while others have websites for their service based business.

    They all have one thing in common though–they want to drive more traffic to their websites, and that is what article marketing does.

    I hope this helps–please let me know if you have any other questions.

  4. Really useful advice. We are now having huge success in achieving top positions for local Internet search using Submit Your Article. In future I will double check and make sure I resist the temptation to put our locality into the main text of any articles.

  5. matt says:

    this is very interesting… i’ve been trying to cram as many location specific keywords for my clients articles as i could.

    This changes things… Thanks for the post

  6. Steve,

    You’re spot on with your advice for submitting articles for online local business marketing – this is exactly what we teach as well. Use the resource box for your geographic modifiers for search terms.

  7. [...] across a good piece on publishing articles to position and grow your business. As a natural product retailer, this is a powerful strategy to deliver added value and the [...]

  8. Hi Steve,
    I agree with you that the article sites will generally not publish articles with location name keywords in the titles – especially not EzineArticles. But the reason for this is not because they have something against location keywords. It’s because usually those articles “do not deliver on the promise of the title”, as EZA puts it. In other words, the article is not about what the title says it is going to be about.

    On the other hand, if you really do have an article about “San Francisco dentists” – e.g., “Nine out of Ten San Francisco Dentists Recommend Weekly Checkups”, then surely that article will score better in the SERPs for “San Francisco dentist” than will one titled “Nine out of Ten Dentists Recommend Weekly Checkups”.

    This is often not relevant for many article marketers because they are not really trying to dispense useful location-based information. But some are, and in those cases getting the location name into the title is a good thing.

    An obvious example is travel articles. An article about Punkydoodle Corners will do better for “Punkydoodle Corners” searches if it is titled “Punkydoodle Corners Historic Sites”, than if it is titled “Historic Sites in Small Ontario Spot in the Middle of Nowhere”. And I suppose the latter will do better for searches for “middle of nowhere”.

    The point is, titles are still very important for SEO purposes. Unfortunately we can’t exploit that importance when we’re trying to get SEO results for location-based dentists, roofers and car repair shops.

  9. Steve Shaw says:

    Hi Rick,

    You’re absolutely correct–if your article is truly about a specific location, then it is fine to mention the location in the title and the article body. For example, if you have a travel website about “Caribbean Vacations”, then yes, it will be very easy and necessary for you to write articles that mention your specific location in your title and article body.

    The problem arises for folks who are doing local business article marketing-let’s say they’re a dentist in San Francisco. This dentist may be able to come up with one or two articles that are legitimately about dentists in San Francisco, but I think it’s safe to say that he cannot always write articles of that nature, nor would stressing himself to do so have any great SEO benefit.

    The keywords mentioned in the title and the article body help the article get a higher ranking for those specific keywords (if the article in fact contains valuable information on that location specific topic). But that is not what a local business owner is trying to do in the big picture–a local business owner wants his website to rank higher in Google for his location specific keyword terms, which is done via the links going back to the person’s website (the resource box).

    If you are intent on using your location specific keywords in your article body and title, then the article must specifically apply to your location and not just be general info that can apply to any location. If the article title is “Nine out of Ten San Francisco Dentists Recommend Weekly Checkups”, then the article should be about this specific study of the 9 out of 10 San Francisco dentists recommending weekly checkups (rather than about dentists in general making that recommendation). The location specific keywords must be grammatically correct in the context of your article, and they must read naturally to a human reader.

    In regards to “title does not relate to article body” (or “article does not deliver on the promise of the title”) –yes, Ezine Articles uses that decline reason and we (SubmitYOURArticle.com) have used it too, but I didn’t want to bring that up, because I’ve noticed that when that particular decline reason is given the author thinks the solution is to remove the location from the title and keep the article as it is, with the locational keywords inappropriately stuffed into the article. The issue is not really the title not relating to the article body–the bigger issue is that the author is trying to insert the locational keyword terms in the article/title inappropriately.

    Many local business articles come past my desk each day, and it is apparent that it is extremely hard for a person to write an article that is genuinely about his location specific keyword terms and where the keyword terms are grammatically correct in the context of the article and read naturally to a human reader. That is why there are so many declines for local business articles.

    For a local business owner who is doing article marketing, it is just easier and more effective to write on the general niche–a dentist can write hundreds of articles about oral health care. He cannot write hundreds of quality unique articles on “San Francisco Dentist”–thankfully, it is not necessary for him to do so. He can write articles on his general niche, then use his location specific keyword terms in his HTML resource box to great effect.

  10. Hi Steve,
    Thanks for your detailed response. Yes, I think we agree, and I appreciate that you are offering these thoughtful suggestions. Doing so brings up other interesting questions, such as…

    1. If article marketing is really about getting backlinks from the resource box, then does it really matter what the article itself is about? For example, if you want to build authority for the keyword phrase “San Francisco dentists”, then it seems reasonable that an article about, say, San Francisco earthquakes would be just as “relevant” as an article about (general) oral hygiene. They are both equally “elliptical” to the anchor text in the resource box.

    2. Does it even matter if the article is “relevant” in the sense suggested in the previous question. As long as the resource box contains a sentence or two about “dentists”, “San Francisco”, or other things more obviously related to “San Francisco dentist”, is there a good reason why the article couldn’t be about, say, “How to Stop Dandelions Without Pesticide”, or “Making Your PC Run Faster”, or whatever. Putting a more or less unrelated link in the resource box is no different from putting a link for “San Francisco dentist” or “live fishing bait” on the home page of “PunkydoodleCornersGazette.com” – and, as I’m sure you know, that sort of link is often quite valuable.

    3. Even if we conclude that a “related” link in the resource box is more valuable than an “unrelated” one (how one could prove this I’m not sure), it would still seem to follow (from the above suggestions) that there is no particular downside to including a (relatively) unrelated link. In other words, we could be using our resource boxes for promoting more than one site.

    For example, if your primary link went to “San Francisco dentist”, you could use a secondary link to point to “San Francisco shoes”, or “Los Angeles botox”, or whatever. If the resource boxes are really as powerful as we all think they are it would seem like a wasted opportunity not to do this.

  11. Glory Asuquo says:

    Thank you. Your post is really preparing those who are new to article marketing on how to get started on the right path.

  12. Steve Shaw says:

    Hi Rick,

    Thanks so much for your excellent questions.

    Question 1: Does it matter what the article itself is about–yes, for a few reasons.

    There is a big difference between the keywords you choose to focus on in your article, and the keywords you choose to use in linking back to your website.

    For the former (the keywords in your article), you’re looking at more longer tail keyword phrases where the competition is low and so you have a good chance of the article showing up high in the SEs for the long tail keyword phrase that you’re focusing on. So this is really in addition to the main keyword phrases that you want your website to show up high for, and you’re trying to get traffic through people finding the article, reading it and clicking through.

    Most local business owners who are using keywords as part of their title and article are not using long tail keyword phrases. Most are trying to use main keywords, and it is very difficult to write appropriate articles using location specific main keyword phrases related to a business. You may be able to do that a few times, but after that it gets repetitious.

    For the latter (the keywords in your resource box), this is about your long-term strategy regarding which main keyword phrases you want your website to rank well for in the SEs, and has less to do with the article itself. By linking back to your site, you’re telling Google what your site is about (not the article itself), and you’re trying to get traffic through an increased ranking on Google for your site under your main keyword phrase(s).

    The significance of that link is also increased by the context in which it is found – i.e. you’re writing about your niche in the article, and then linking to a site that is within the same niche. This is a more significant link than say if the article was about dog training, and then you linked to a site in the resource box that was about cooking fish. The link would be out of context, and not make a lot of sense to Google.

    So, the article topic does matter–it gives context to the link. A link coming from a web page about dentistry and going to a website about dentistry gives good context to the link.

    It is also helpful to the reader–let’s say you’ve found a great article on dog training, and you look at the resource box for more helpful information on this topic only to find that the resource box is talking about San Francisco dentists. A reader would be confused by that resource box connected to that article, and you would miss getting the direct click from the article itself.

    Question 2: Yes, it matters that the article is relevant–if the website being linked to is about dentistry, then the article should be on that topic as well. The article gives context to the link in the resource box. The article should always be on the general topic of the website that is being marketed.

    Question 3: Yes, there is definitely a downside to including an unrelated link in the resource box. As I mentioned above, the significance of the link is increased by the context in which it is found. An out of context link does not make much sense to Google.

    And there’s also your readers to think about–always write for your target market. Your target market should find your article helpful, and that will make it more likely that they will click the link in your resource box.

  13. Victoria says:

    Thanks so much for this post! I have been searching like crazy for this information as I have a local catering company for my first offlline client
    .
    I know how well article writing works for ranking but was confused about how to write about a “Marin County Caterer” for ezinearticles and other directories.

    You have now given my the go ahead I have been waiting for.

  14. Hey Steve

    Very informative as usual and being a webmaster with lots of local customers, thanks for the tips for local marketing. I will definitely use them and btw all the other tips from folks that take the time share your specific points
    Thanks alot
    It helps.

    Gregory Burrus

  15. I’ve been reading some of your answers to questions posted, and I’m learning even more from what I’ve picked up from the article itself. I’m sure your able to use your answers for future articles. Your truly an expert in article writing, and I will be using your service when I’m ready to go.

  16. Hi Steve,

    Excellent article and timely for me to come across as I am just about to down this route for local businesses in my area (Northern Ireland), having done some article marketing up to now, but now with any local focus as none was required.

    Also excellent question and answer session back and forward between yourself and Rick – I learned a lot from this too, so thanks to Rick for taking the time to ask some very relevant questions, and to you for taking the time to provide such comprehensive answers

    Aidan

  17. It seems that article marketing for local business will not work with Naked Articles since those articles are stripped of the Resource Box.

  18. Steve Shaw says:

    @John Chartrand: Yes, I would think Naked Article feature is less suitable for those doing local marketing.

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