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How To Submit Articles: Your Beginner Questions Answered!
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Great questions, you guys!

A few weeks back I invited (okay begged!) the beginners in the audience to send me their best questions, and they very graciously obliged with some very thoughtful ones!

I’ve selected some that I thought might be helpful to you. These questions run the gamut and are in no particular order:

Question 1 : Am I correct in believing that a site has to be indexed before say, submitting an article to your service? I am not at all sure if I submitted the URL’s correctly to Google.

No, it’s not necessary to wait to be indexed by Google before submitting articles. In fact it’s one of the best ways to get indexed effectively (better than submitting a URL manually to Google in fact, as they’ll find the website naturally through spidering the web).

Question 2: In my company we write our own articles. Do we need to outsource submitting the articles to a web designer or SEO specialist, or is this something we can do “in house”?

You theoretically could hire someone to do article submissions manually for you – doing article submissions is relatively easy, and pretty much anyone can do it. If you can fill in an online form, then you can submit an article.

However, one problem is that it will be very time consuming (and therefore very costly) – many sites now require registration, email verification, etc., after which you then need to log in, fill in all the fields and so on – and it’s a very inefficient, ineffective, and expensive way to approach it.

One main reason not to take this approach is that your articles are only likely to reach a fraction of publishers they could otherwise reach … and therefore you’ll only reach a fraction of the potential readers for your article, with knock-on effects on other benefits such as the amount of potential traffic each article can bring you too.

For example, we distribute articles to a network of 750+ email publishers, 2000+ niche-relevant blogs, and hundreds of article directories including top sites like EzineArticles.com, GoArticles.com and ArticleCity.com – try replicating that manually, not to mention the ongoing process of managing such a network! Just in our own article directory, articles on average end up with hundreds of views over time, and often thousands. Traffic reaching your site from article readership is amongst the most highly targeted and valuable traffic you can get.

So most of the time when people outsource work related to article marketing, it’s the writing part (and look out for an announcement later this year in relation to that). But if you can do that on your own, then you’re doing the hardest part already.

To submit the articles, all you have to do is submit the article once to us, and we’ll then submit it to all the relevant publishers in our network for you – automatic article submissions are far more effective, efficient and cost-effective, and is certainly the #1 recommended approach.

Question 3: I’ve read reports on article marketing and am now confused. I’ve read that acceptable word counts range from 250-500; 300-500; and 300-800. At what word count should an article be divided into a Part 1 and Part 2 series?

The lowest word count that we (and most quality publishers) will allow is 400 words, so you can go that low, but I tend to go higher for my own articles.

For my own articles I aim for 600-800 words, as that length is desirable with most publishers, and it gives you enough space to provide useful information.

Question 4: Can I use a verbatim reading of the articles I submit to directories on my website as well (when I set it up)? Or, do I have to reword them? I can’t plagiarize myself … or can I?

It’s not about plagiarism–you could technically republish your articles on your website and there would not be anything legally wrong with it, but I do advise that you not put your free reprint articles on your own site for SEO reasons.

You see, you want to keep the content on your own site unique, which makes it really valuable in the eyes of search engines like Google. When you put an article out there as a free reprint article, it is no longer a unique piece of content because it’s being republished on other websites and linking back to your site (which is what you want).

For your own site though, keep the content unique. If you want your content to do double duty, I would publish it on your own site first, then totally re-write it, and only then would you submit it as a free reprint article.

Question 5: Is it ethical to promise “5 Tips…” but only give 4 in my article … as a way to ensure that readers of article directories click over to my website?

The article has to deliver on what the title promises. So if you promise 5 tips in the title, then the article must provide 5 tips. If you were to submit an article that had that discrepancy, it would be declined by a lot of quality publishers.

The resource box is the place where you can say things that lure the reader to your site. In the resource box you can offer “additional tips”, an e-book on the topic, a free newsletter, or something similar that will make the reader want to click the link leading to your website.

Question 6: I have yet to understand, after writing articles to submit for marketing if I can post copies of these on my website? Or do I have to wait for another site to publish them and then add the link to my site?

I recommend that you don’t post copies of your articles on your own website, and this is for SEO reasons, as stated above. It is to your advantage to keep the content on your own site unique.

If you want to make your articles do double duty with the content on your website, then publish the content on your website first, then totally re-write the content before submitting it as a free reprint article.

It may seem like a pain, but it’s worth it. And it’s a lot easier to re-write content than to make it up from scratch, so you are saving time – it’s also the easiest writing job to outsource.

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These were just a few of the questions that came rolling in, and I hope to do another post that covers more of them. You guys come up with better questions than I every could if I was trying to figure out what you needed. So, thank you!

And if any of you have any other questions, it’s never too late to ask–just leave your article marketing question in the comments below.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


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