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How To Turn A Blog Post Into A Free Reprint Article
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Inspiration 12
Originally uploaded by liquidskyarts

“What should I write my articles about?”

I get all excited when someone with a blog asks me this question, because the answer is easy!

If you have well-tended blog you probably already have a storehouse of article topic inspiration.

Now, notice that I said article inspiration, as we don’t advise using content that is already on your site verbatim in an article submission. There is some tweaking and consideration that needs to take place before converting a blog post into an article, but it’s really not that hard, and from my viewpoint it is a very efficient way to get the most bang for my writing time and effort.

I don’t submit blog posts as articles verbatim, but sometimes I’ll write a blog post that I think would be article-worthy with some re-working. If you have a blog, here are some things to keep in mind as you transform a post into an article suitable for submission.

Be sure it’s professional.

First of all, not all blog posts are appropriate for article submissions. Your articles need to be written in a relatively professional way, and because blog posts are written much more frequently and to an in-house audience, they can tend to be more casual. So if you have a post that you think is article-worthy, you will probably need to re-work it keeping in mind that you are speaking to a different audience.

With your blog, you’re talking to an in-house group of folks, and you can be as casual as if you were at a back-yard barbecue. But with your article you’re venturing out into parts of the internet where folks are not familiar with you, so you’ll want to be a little more formal and put your best face forward. It’s the difference between hanging out in shorts and a t-shirt at a backyard barbecue with your colleagues, and putting on a business suit to go out to have lunch with a potential client.

Be super-duper careful on your quality of writing.

As always, your article must have correct grammar and punctuation. If you make a spelling error on your blog all you have to do is make the correction and re-publish it, but if you spot an error after your article has already been distributed, there’s no turning back. Your article is being distributed to websites over which you have no control, and it will potentially be published on those sites for years and years, so it’s worth it to review your blog post-turned-article very carefully before submitting it.

Choose a topic that is ever-green.

Yes, on a blog lots of times you’ll post timely information, but ideally the articles you submit will be timeless. This means that your article will be of value to your target readers today and years from today.

Limit your outbound links in the article body.

Many times blog posts link out a lot as a way to reference other material, but when you submit an article for distribution limit your outbound links as much as possible, as many publishers prefer that links within the article article body are few to none. I would advise that as much as you can, try to include pertinent parts of the information you’re referring to within the article body itself rather than having lots of outbound links in your article.

Rework the article to maintain original, unique content on your own site.

Now, let’s say that you have a perfectly timeless post with appropriate professionalism and with minimal outbound links–can you submit it as an article exactly as it is?

Technically there is nothing preventing you from doing so, but for the best results we really advise that you rewrite the article so that it is different from the original content. This will keep the content on your own site completely unique, which is a plus in Google’s eyes, and it will also let you use your post as a springboard for a re-written article on the same topic.

If you choose not to re-work your post and instead want to submit it exactly as it appears on your blog, be sure to wait for Google to register that content on your site before submitting it as an article. We do advise that you re-write the post that’ll be submitted as an article, but if you don’t you at least want to be credited for being the first site to publish the content.

If you do re-write your post to form a new article, then there is no need to wait for Google to register your content on your site, because the article you’re creating will be unique.

Use the blog post as an outline for your article.

This is what I do and what saves me bunches of time. The perk of having a blog post to bounce off of is that in the post you have an idea that you’ve already explored and thought through. I always change everything–the title, the introductory and closing paragraphs, the way the information in the article is phrased, but the blog post is a definite launching pad for the article.

What types of blog posts have free-reprint article potential?

In general, ‘how to’ posts, ‘Top 10 tips’ posts, and any type of post that is instructing the reader on how to do something or educating them about something would probably convert well into an article.

Create multiple articles from one post.

This is one of the ways that using your blog content as a springboard for your article writing can save you bunches of time. Now, usually an educational blog post will have many opportunities for elaboration, but since it’s a post and not a book :-) you streamline your content so that it is of an easily digestible blog post length.

But what I do lots of times is I take one aspect of a post and elaborate on it in an article. For example, let’s say my post is about how to do a successful article marketing campaign, and I have listed several brief steps. I can take each one of those steps and turn them into a stand-alone article by elaborating on them. I can have one article about how to craft a strong resource box, another about how to craft a great article title, and another about how to locate a great article submission service (you know that there’s one that I highly recommend! ;-) )

You get the idea–you can elaborate on ideas that you first broach in a blog post, fleshing them out so that they are article-worthy. Depending on the post, you may get several articles out of one post. I would also look for blog posts that are ‘how to’ or educational posts, because those are the best to convert.

What about you guys? Do any of you glean ideas for articles from your blog or bounce your articles off of your blog posts?

Related resource:

Using A Blog As Part Of Your Article Marketing Campaign

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26 Responses to “How To Turn A Blog Post Into A Free Reprint Article”

  1. This subject is EXACTLY what I needed discussed! I have been in a complete quandary as to how to handle this issue and avoid the “duplicate content” penalty.

    I have MANY web sites on a niche and I started a new blog 45 days ago as well.

    Steve, you’ve done a great job of explaining the need
    for a more formal approach to article wring and the strategy of less outbound links.

    Additionally the “timelessness” strategy makes a lot of sense!

    Steve, keep this up and I’m going to actually reach into my wallet and pull out a credit card to purchase your “highly recommended” solution!


  2. Patty says:


    I have been finding a lot of my posts have been inspiring me to turn them into articles. I had thought just recycling as is was good enough, but after reading this I will reconsider making a few adjustments to them so that they are not exactly what I have on my site.

    I wondered about the duplicate content issue. The advice you gave “be sure to wait for Google to register that content on your site before submitting it as an article. We do advise that you re-write the post that’ll be submitted as an article, but if you don’t you at least want to be credited for being the first site to publish the content” really stood out at me. I will definitely make sure to do this in the future!

    Thanks for the tips!

  3. David says:

    Some great ideas here. Article marketing strategies are always welcome – Thanks

  4. This was a great article for me and very timely. I have been blogging as frequently as possible but often wondering whether it is worth the effort with so many other deadlines. Now I can see where I can use that effort to multiply the impact.

    Interesting note: It’s not that this was totally new information. However, it was well-organized and most critical–I was ready to hear it.

    Thank you!

    Judy Nelson

  5. Steve Shaw says:

    Hey Jer,

    I’m so glad this post was helpful! We look forward to welcoming you on board to :-)

  6. Steve Shaw says:

    Hey Patty,

    You’re very welcome :-) Thanks so much for chiming in!

  7. Steve Shaw says:

    Hi David,

    Thank you!

  8. Steve Shaw says:

    Hi Judy,

    That’s great to hear–yes, it’s nice when we can multiply our impact with our various online marketing efforts!

    Thanks so much for stopping by :-)

  9. I’m glad I took the time to open your email, I am just going to start a blog and this gave me some great ideas.


  10. Craig Klein says:

    Great article! I’ve been posting away on my blog for a year now and wondering, how can I get more exposure.

    You’ve given me the answer!

  11. Nathan Hull says:

    Great post. I have been needing to get content for articles and haven’t even thought about this.

  12. Steve Shaw says:

    Hey Van, Craig and Nathan–

    I’m so glad you found this post helpful :-) Yes, it’s like killing two birds with one stone (almost) when you have a blog and do article marketing. Whenever I need to write a fresh article, I just look back over this blog and get my inspiration from there –it’s cool how it works that way!

  13. Hi

    I was convinced about the value of writing articles for traffic generation some months ago but have been stuck on what to actually write.
    This post has really pointed me in the write direction, thanks.


    Visit for SERIOUS eBay profits from an hours ‘work’ a day!

  14. Rajesh says:

    May you kindly explain if my blog posts and may be used for the purpose?
    What should a newbie do to start article marketing?

  15. Steve Shaw says:

    Hi Rajesh,

    Thanks for your question–you will need to re-purpose your blog content in order to make it suitable for article marketing. The idea is to *teach* your reader something, so what I would do if I were you would be to look through your previous blog posts, find some that are of the “how to” variety (posts that teach folks how to do things) and then use that post as an outline for an article. That would be a great start…

    I hope that helps!

  16. Phil says:


    Great article. I have been sort of doing this for a while but I shall redouble my efforts. I also use some of my articles as a basis for Suidoo lenses.

  17. [...] How To Turn A Blog Post Into A Free Reprint Article Article Distribution Service ( [...]

  18. Paul says:

    Excellent article…however I am somewhat perplexed at the duplicate content issue? I have heard from several professional sources that this issue is a myth.

    Can you give us your thoughts on this?

  19. Steve Shaw says:

    Hi Paul,

    Yes, duplicate content is one of those hot topics and some people are scared to death by it and others don’t pay it much heed.

    I can tell you that myself and the members of have continued to see excellent results from using Article Marketing as the main marketing tool for a website even with the hubbub about duplicate content.

    From an search engine’s point of view, placing articles automatically all over the net is not much different whether done automatically or manually. Even when done automatically, the articles can take a while to appear as sites approve and publish the articles in question.

    Neither should article submissions be seen as spam or some sort of underhand tactic – it’s not, article submissions simply involve sharing content legitimately with other sites on the web who wish to publish it. Press releases work in a similar way, and a whole load of other online content is syndicated too, not just article submissions.

    While the search engines don’t see it as a problem if sites contain the same content, this doesn’t mean that they want to show their users the same article on a ton of different sites in the search results; they want to show a variety of different content that may be helpful to the user.

    So they do recognize duplicate content, but that doesn’t mean they penalize sites because of it, syndicated content plays a big part on the web and how the web works (eg. RSS provides an easy method to spread syndicated content).

    Article submissions increase your chances of one of your articles showing up on one of the sites on which it is published when a user searches on a particular topic. The more articles you have out there, and the more sites your articles are published on, the more chances you have that a search engine user will click to read your article when searching for something.

    So, I haven’t noticed that the duplicate content issue plays that big a role in a website’s results, but knowing that some people are very concerned, we do offer a free tool to the members of called ArticleLeverage, which allows the author to create unlimited variations of their article, which decreases the amount of duplicate content.

    I hope that helps!

  20. Georjina says:

    Steve, this would have been a great idea before I learned blog ‘posts’ were supposed to be short. Unfortunately, I still write articles instead of those 250-300 word posts.

    Maybe with my new blog I’ll try to keep it short:)

  21. Web Designer says:

    I agree, I think there are so good thoughts going on here….

  22. [...] How To Turn A Blog Post Into A Free Reprint Article – a guide for bouncing an article off of a blog post. [...]

  23. Mica says:

    Ooops, the articles I’ve done were verbatim! good thing I read this piece! I’ve learned great tips here!

  24. I try to write my blogs formally since that is how I write. But I see what you are saying about correcting a blog. When you make a mistake in the article, it becomes permanent on the internet. So you need to re-read it a couple of times looking for mistakes.

  25. [...] has some useful ideas on How to Turn a Blog Post into a Free Reprint Article which you can read here. POSTED BY ruth on Jul 13 under article marketing, freelance writing, writing for [...]

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