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How To Turn A Free Reprint Article Into A Press Release
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Recently I’ve been telling you that it’s helpful for your website’s SEO to vary the places that you get links from and to vary the types of websites that link to you.

You can do this through the Gold Level membership of, as we have many different types of publishers–blog publishers, article directories, ezine editors, and various other types of websites.

One additional thing that I would suggest is to submit to press release sites, and you can do this easily by taking your free reprint articles and turning them into press releases. I’ve done this myself, and it worked really well in terms of further link building and additional traffic.

Press Release v. Free Reprint Article

Before we go any further, I want to make absolutely sure that you know that press releases and free reprint articles are two different things. They have some similarities in that they’re content that you syndicate, but the actual formatting and approach are different.

Press releases are by nature ‘promotional’–you are allowed to talk about your business in the press release. You are also allowed to link to your website in the press release. The press release (PR) is also often written in the third person–you can quote yourself or others in the PR. Press releases can also be timely–they tend to announce a certain event. Press releases see their greatest exposure shortly after they’re published, and interest in them tends to wane the older the press release gets.

Free reprint articles, by contrast, are not supposed to be promotional (sales oriented). They are supposed to be educational and teaching oriented. Â Free reprint articles are also (ideally), evergreen or timeless. Articles tend to be published more and more the longer that they’re on the internet. The information should be as relevant 3 years from now as it is today.

So, you can see that it’s not appropriate to submit press releases as free reprint articles, or vice versa, but with some tweaking you can re-purpose your articles to be press releases.

How To Turn A Free Reprint Article Into A Press Release

In case you’re wondering how to turn an article into a press release, here are some pointers:

1 – Every press release has a certain format–usually you’ll see the originating location and date at the top of the press release, as well as a summary and title.

Here’s an example of one of mine:

Notice the press release starts with a title, a summary,a date and location.

2 – The initial paragraph of the press release can be altered slightly each time to use a different keyword linking back to the site (based your own keyword research for your site).

Be sure to vary the pages that you link to on your site and also vary the anchor text that you use to form the links. Make sure that the anchor text that you use sounds natural. You don’t need to use your keyword phrases exactly–they can vary a bit to be whatever sounds most natural.

3 – Then, for the body of the PR you basically re-work the article so that it is more in the style of  a press release. What’s the style of a press release?

  • Write like a journalist.
  • Write in the third person.
  • Create a newspaper-like headline that summarizes what the press release is about. If possible, you can work a keyword phrase into your headline (in a natural sounding way, of course).
  • To make your press release most compelling, include any statistics or data that the article mentions.
  • Include quotes–you can quote yourself (third person), and pick out pertinent parts of the article to include as a quote from yourself.
  • I would keep the PR around 500 words. If you make it too short, it can come off as overly sales oriented and not offering enough genuine “news”.
  • Tell the reader what to do at the end of your press release. Do you want him to go to your article or website to read more on the topic. If your article is based on a blog post, you can link to the blog post as a reference that offers more information.

When should you submit your press release? You might not want to worry about this too much, but just in case you’re interested, press releases get the most attention when they’re released at the beginning of the week.

It can take some PR sites 24-48 hours to review the content after you’ve submitted it. Just keep that in mind-if your goal is to have your PR published early in the week, then the ideal days to submit the PR would be Monday or Tuesday.

But again, I wouldn’t stress too much about that. I submit my PRs on a variety of days and haven’t noticed much of a difference.

In case it helps, here are a few examples of press releases I’ve written based off of blog posts and articles:

Keyword Research Tutorial Released By

Keywords Are “Key” To Getting High Website Ranking With Article Submissions Shares Tips For Article Marketing Resource Boxes

Related Resource:

What’s The Difference Between An Article And A Press Release?

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2 Responses to “How To Turn A Free Reprint Article Into A Press Release”

  1. Tony says:

    Great article Steve!

    We would like know if you recommend Webwire or do you have other press release services that you have experienced good results with.

    Also, do you recommend free press release services? Why or why not?

    Thank you so much.

  2. Steve Shaw says:

    @Tony: Hi Tony,

    Yes, I’d recommend Webwire ( –we’ve had good results with them.

    I’ve also heard good things about PRWeb ( but haven’t used them personally, other than a few years ago.

    I wouldn’t recommend free press release services, simply because they’re free and unlikely to bring any real benefit.

    I hope that helps!

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