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Article Marketing Tip: How To Use Your RSS Feed To Market Your Articles
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Did you know that as a member of that you have an RSS feed for your articles?

If you don’t know what an RSS feed is, you’re in good company. I run into a lot of people who are totally confused about that acronym.

It actually stands for Real Simple Syndication. Let’s say that someone liked your writing so much that he wanted to receive every last one of your articles. The RSS feed creates an easy way for him to do just that.

How do you know what your author RSS feed URL is?

There are several places that you and others can find your RSS feed:

1 – You can find it by logging into your account and going to your Article Manager page (the page that lists all your published articles, your articles in distribution, and your articles that haven’t been submitted yet.

Go to your “Published Articles” section, and you’ll see it there. Below is an image of what it looks like (and you can click the image to make it bigger.)

This view is from the Article Manager page on the membership site.

2 – The reader could look at one of your articles on our article directory, and below the article he’ll see the orange RSS symbol followed by your name and a link to your RSS feed. It looks like this:

This is what the article page looks like. That's the resource box above the RSS feed area.

3 – The reader can also find this same link to your article RSS feed by looking at your author page on our directory (that’s the page that lists all of your articles).

After the reader clicks the link for your RSS feed, it takes him to a page that lists all of your articles on your feed, and at the top of the page it offers an easy way for people to subscribe to that feed if they would like.

Here’s what the page looks like:

This is what your reader will be seeing when he visits your RSS feed page.

Live Bookmarks, Bloglines, My Yahoo, and Google Reader are feed readers (also known as feed aggregators)–basically they are a way of subscribing to an RSS feed. People use feed aggregators so that they can view all of the feeds that they are tracking in one spot. They can also easily see when there is new content on a feed.

For example, anyone who subscribes to the feed for this blog can see 1) when new content is posted and 2) read that content, without visiting our site. They can see the content from their feed reader.

If you have a lot of sites that you want to keep tabs on, then you would find a feed reader helpful. They are free.

So, instead of going to 25 different blogs or sites to see if your favorite sites/authors have new content, all you have to do is log into your Bloglines account or your Google Reader (or whatever feed reader you’re using) and view all the new info from your favorite sites on the same page. It saves time, if you track a lot of blogs or feeds.

People who are interested in your articles would see your newly published articles appearing in their feed reader as well. It allows them to keep up to date with the content that you published  without having to go looking for it. All they need to do is to look in their feed reader.

You know that people who have seen your article on our directory can subscribe to your RSS feed, but how can you use your RSS feed to bring your articles to the attention of people who haven’t seen any of your articles yet?

1 – Add your article RSS feed to the sidebar of your blog. That will make it so that anyone who visits your blog can see your latest article titles and a short description. The title will be “clickable” so that when someone clicks on the title they are taken to your full article page.

You’ll notice that I have a list of my most recent articles in the sidebar of this blog (under the section “Steve Shaw’s Latest Articles”)–I did that by using my article RSS feed.

2 – You could also add your article RSS feed to your website to the same effect.

3 – If you have a Squidoo lens, you can insert the feed and your lens will list your most recent articles, with a link that leads back to the full article page.

4 – You can use a free service like TwitterFeed to promote your articles on your Facebook and Twitter accounts. By using your article RSS feed, you can make it so that your Twitter and Facebook accounts are automatically updated whenever you publish a new article on the directory.

There are all sorts of tools on the membership site. You may not have noticed them all, or maybe you’ve seen some and wondered “What’s this?”

The author RSS feed is something that can help you get the word out about your articles. If you’d like more information on feed readers, check out my article 15 Ways To Read  An RSS Feed.

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

One Response to “Article Marketing Tip: How To Use Your RSS Feed To Market Your Articles”

  1. Your RSS feed can also be submitted to rss directories which makes your feed and content viral
    There are many good rss directories

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