How To Write A Resource Box

The resource box is the short author bio that will sit below your article each time that it’s published. The resource box is super important because:

1) It contains a link to your website. This means that every time your article is republished, you build another backlink.

2) It establishes expertise–in your author bio, you will give the reader some indication of why you should be regarded as an authority on the topic.

3) It gives you a chance to encourage people to click through to your website. People will see a link in your resource box, but they will not necessarily click the link unless you give them a reason to. The text you use in your resource box has the power to convert readers into clickers! When people click the link in your resource box, you’re building targeted traffic to your website (which is what you’re after!).

As you’re crafting your resource boxes, here are some things to keep in mind:

• Your resource box should not exceed 450 characters (including spaces). This is the character limit for most publishers.
• There is no need to write ‘About The Author’ or any wording to that effect. People will automatically know that the text in your resource is ‘about the author’, so you don’t want to use up your precious character limit with unnecessary wording.
• You do not need to include your phone, email, or fax number–just a website address is good enough. The idea is to drive traffic back to your website. If someone wants to contact you, they should be able to find that info at your website.
• For best results, create a new resource box for each article, one that is customized to suit the article.
• Use the resource box to drive traffic to a single website.
• Test your links to be sure they work.
• Give readers a reason to click through to your website.
• Include your author name

I know it helps to see real life examples, so here are some examples of great resource boxes.

By all means, put some serious thought into your resource box, and if you’d really like to take things up a few notches, try using ArticleLeverage™ to create multiple resource box variations.

In fact, even if you don’t want to create article variations, it may be worth your while to go into ArticleLeverage™ and just skip to the step that allows you to create resource box variations. That alone would be a great use of this tool.

If you follow these guidelines and check out the resources referred to here, you should be able to craft an effective resource box.

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