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How To Create a Storehouse of Articles for the Winter
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I was talking to a friend the other day, and she totally impressed me by telling me that she had set the goal for herself to write 5 articles a week for 5 weeks.

Now, let me clarify: she wasn’t submitting 5 articles a week–she was writing 5 articles a week for 5 weeks to compile a storehouse of articles that she would trickle out over the course of the next several months.

She was very specific on all the elements of her goal:

  • All her articles were to be on a targeted topic in her niche (personal branding).
  • All of her articles were to be a certain length–remember, our articles must be more than 400 words long, up to a maximum of 1500 words. The ideal length for an article is 700-800 words.
  • She had designated what days she would write the articles, and determined that writing an article is just a built in requirement for that day.
  • She gave herself a time limit each day for writing her article.

When she told me this I thought, ‘Wow–that’s really smart! I should be doing that!’

Why does this goal setting strategy work?

I like my friend’s goal-oriented approach to article writing because setting some boundaries on how you’ll create articles (or anything else) is incredibly motivating.

Think about it–have you ever taken a half day at work, and gone in knowing that you had to accomplish a full day’s work in a half day’s time?

This has happened to me before, and I noticed that when I’m under tight time constraints that I’m much more focused, more organized, and complete my work as if I’m on a mission! By setting time limits I am often able to complete work in much shorter periods of time than I would if I had the whole day spread out before me.

Setting a time limit both on the amount of time you’ll spend on each article, and on how many weeks you’ll take to accomplish your goal creates a sense of urgency that can help you focus and be incredibly productive.

Being very specific about your goal (I’ll write 5 articles a week for 5 weeks, writing one article Monday through Friday, from 8:30am-10am) takes a lot of the guess work out and frees your mind to focus on the task at hand.

Also, being very specific on the topic that you’ll write about saves the time of wondering, “Hmmm, what shall I write about this time?”

You’re pre-deciding your targeted topic, perhaps even brainstorming article titles–all before you start to write your first article. When you do sit down to write, you’re on a mission, you know where you’re going, you know how long your article should be, and you’re able to write very efficiently.

Consider the benefits–Let’s say you buckle down and write 5 articles a week for 5 weeks, producing a library of 25 articles.

  • If you submit 8 articles per month, you are set for over 3 months!
  • If you submit 5 articles a month, you’re set for 5 months!!
  • If you submit 3 articles a month, you’re set for over 8 months!!!
  • And if you submit 1 article a month, you have a storehouse of articles that can last you over 2 years!!!!!

This is like the squirrel who worked really hard for a short span of time, and then had enough food for the winter. :-)

With article marketing a key element to success is consistently submitting articles over an extended span of time. Sure, it does work to write articles as the need arises (and it arises regularly), or we can do one or two bursts of work a year, and then be set for several months or even years!

I think I might like to try this–is anyone else intrigued?

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5 Responses to “How To Create a Storehouse of Articles for the Winter”

  1. Excellent article and excellent ideas. I concur. I set time aside three to four times per week to write an article. This enables focus and provides positive energy to hit the screen. One other idea for those suffering from time deprevation, if writing is a challenge, carry a notebook with you or a laptop. When free just spend a few moments on your draft or alternatively, write titles for articles with some bullets. I have over 35 titles for future articles just from driving, running or simply watching television.


  2. Steve Shaw says:

    Hi Drew,

    Wow–What an excellent suggestion! That’s such a smart use of free time, and also a great way to take advantage of the way our minds sometimes come up with the best ideas when we’re doing other things. That’s definitely a great way to be able to write articles quickly and never run out of a storehouse of article topics.

    Thanks so much for chiming in! :-)

  3. Good stuff! I’ll have to admit that the biggest problem I have is turning the writing off–I let time get away from me, and end up spending too much time writing, given all of the other responsibilities I have in a typical day. The morning time writing is a good idea. I have also found it very helpful to work on writing when I’m traveling by plane–I have (on an average flight) at least an hour or so of uninterrupted time to hash some things out on the laptop.

    –M.S. Phillips

  4. Steve Shaw says:

    Hey M.S.

    That is an enviable problem to have (too much dedication to your writing)! :-)

    And that’s a great idea about using time when you’re being forced to sit in one place (like on a plane).

    Thanks for your excellent comment!

  5. This is excellent advice!

    I shall have to take it on board and get more organized myself.

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